×
You will be redirected back to your article in seconds

Duplass Brothers Set Interactive Series Deal With Eko (EXCLUSIVE)

Mark and Jay Duplass have set a deal with interactive media firm Eko to develop a slate of live-action series.

The pact calls for the brothers’ DBP Donut banner to produce series rooted in Eko’s proprietary technology that allows viewers to seamlessly shape stories as they unfold.

Eko, a digital media firm based in Israel and New York, recently secured a $250 million investment from Walmart to develop content for the retail giant’s platform, although the Duplass pact is separate from the Walmart partnership. Eko’s investors also include former CBS senior executive Nancy Tellem, who serves as chairman.

The content will likely be short-form at the outset. DBP Donut is the brothers’ production banner for creative and branded entertainment content. It’s not yet clear if the Eko series will incorporate marketing messages.

Mark Duplass told Variety that he was drawn to the deal with Eko because of CEO Yoni Bloch’s approach to blending cutting-edge technology and storytelling.

“Yoni’s really soulful take on something that is very technology-led and his respect for storytelling was really exciting,” Duplass said. “Donut has always been interested in new stuff and new creative challenges. Just the idea of taking viewers from the classic emotionally engaged viewing experience to placing the narrative in their hand is what really caught me.”

DBP Donut has been active in pursuing innovative content formats. Last year it partnered with NBCUniversal and Snap to create scripted programs for Snapchat.

“The Duplass Brothers have managed to do transcendent work in every new medium they’ve set their sights on,” Bloch said. “Their creative curiosity is endlessly impressive and totally in line with our mission at Eko.”

Eko aims to distribute the content on its proprietary online platform. Previous Eko productions include the comedy series “That Moment When,” produced with Olive Bridge Entertainment and Sony Pictures. It also produced a new spin on the “War Games” franchise with MGM, and it recently set a broader content development pact with that studio.

The Duplass Brothers are repped by ICM Partners and Sloane, Offer, Weber and Dern.

(Pictured: Mark Duplass)

More TV

  • How Mipcom is Adapting Through 'The

    How Mipcom is Adapting to Wider Content Offerings Through 'The Streaming Offensive'

    With the rise of streamers rapidly changing the television industry, it was inevitable that the biggest TV market would have to address the evolution. A year after exploring the so-called big shift in television, the theme of this year’s Mipcom conference is the Streaming Offensive, with sessions from speakers including Amazon Studios’ head of international [...]

  • Ronan Farrow Noah Oppenheim

    NBC News Rebukes Ronan Farrow: 'We Have No Secrets'

    The president of NBC News pushed back on some of the explosive claims made by journalist Ronan Farrow Monday, calling into question an allegation that the NBCUniversal news outlet knew about sexual misconduct by former “Today” anchor Matt Lauer before he was fired in 2017. “Farrow alleges there were employees who reported Lauer’s behavior prior [...]

  • Riviera and Das Boot Sky TV

    Inside Sky Studios' Plan to Be the 'Biggest European TV Producer'

    Comcast forked out $40 billion for Sky and is now backing its CEO Jeremy Darroch’s plan to turbo-charge its pipeline of originals. It has created Sky Studios and will double its programming outlay in a plan that insiders tell Variety will see it spend £1 billion ($1.2 billion) a year on original programming within five [...]

  • Jason Flemyng, Casting Director Lucinda Syson

    Jason Flemyng, Lucinda Syson Launch Film and TV Indie The Kernel Factory (EXCLUSIVE)

    Jason Flemyng, fellow actor Ben Starr, casting director Lucinda Syson, and finance expert Cristiano D’Urso are opening The Kernel Factory, a new U.K.-based film and TV indie. Flemyng has a long list of movie credits including “The Curious Case of Benjamin Button,” “The League of Extraordinary Gentlemen,” and Guy Ritchie’s “Lock, Stock and Two Smoking [...]

  • ITV Wins Pre-Sales for Mipcom Drama

    Pre-Sales for 'Noughts and Crosses' Lead Scripted Deals for ITV Studios at Mipcom

    ITV Studios Global Entertainment has racked up pre-sales for its leading Mipcom title “Noughts and Crosses”, and has unveiled a number of other deals on its drama slate. “Noughts and Crosses” has been acquired by M-Net in Africa, Russia’s More TV, TVNZ in New Zealand and on BBC First across Benelux prior to its launch [...]

More From Our Brands

Access exclusive content