×

AMC-Backed VR Startup Dreamscape Immersive Opens Los Angeles Location

AMC-backed virtual reality startup Dreamscape Immersive is getting ready to open its first permanent location in Los Angeles. The company’s first VR center will open its doors at the Westfield Century City mall next month, and will follow with 4 additional locations in markets outside of L.A. soon after.

The new Westfield location will house 3 experiences at launch, including the company’s own “Alien Zoo” experience, a new original production called “Lavan’s Magic Projector: The Lost Pearl,” and a new experience co-produced with Venice, Calif.-based VR startup WEVR called “The Blu: Deep Rescue.”

Dreamscape is one of a number of startups looking to take VR out of the home and into malls and movie theaters, where consumers can experience more believable immersion, thanks to physical cues and the ability to explore virtual spaces without being wired to a PC.

“Dreamscape is pioneering a new breed of entertainment experiences that are social at their core and, through clever uses of immersion, put the audience at the center of the narrative” Dreamscape Immersive CEO Bruce Vaughn told Variety.

Dreamscape’s Los Angeles location will open on December 14. Next year, the company is aiming to open at least four additional locations in partnership with AMC Theatres, with locations including Dallas/Ft. Worth, Columbus Ohio, and the New York/New Jersey metro area. Some of these will be standalone properties, while others will be integrated into existing AMC theaters.

In addition to AMC, Dreamscape is also backed by 21st Century Fox, WarnerMedia, Viacom, MGM, Westfield, IMAX, Steven Spielberg and Hans Zimmer, among others.

More Digital

  • Colin Kroll Dead Vine Obit

    HQ Trivia and Vine Co-Founder Colin Kroll Dies at 35

    Colin Kroll, co-founder of the Vine video app and the HQ Trivia game, was found dead in his Manhattan apartment early Sunday of an apparent drug overdose, Variety has confirmed. He was 35. New York Police Department officers responded at 12:18 a.m. Sunday, Dec. 16, to a call by Kroll’s girlfriend, who was concerned about [...]

  • Nick Eh 30, StoneMountain64

    CAA Signs Gaming Influencers Nick Eh 30, StoneMountain64

    CAA has signed two popular live-streaming battle royale gamers — Nicholas Amyoony, better known as Nick Eh 30, and David Steinberg, aka StoneMountain64 — for representation. CAA said it will work to create opportunities for Nick Eh 30 (above left) and StoneMountain64 (above right) in all areas, including TV, motion pictures, touring, digital distribution and [...]

  • Amazon Adds NBA League Pass to

    Amazon Adds NBA League Pass Live-Streaming Games to Prime Video Channels

    Amazon is bringing pro hoops action to Prime Video Channels: The ecommerce giant now offers NBA League Pass as part of its lineup of 150-plus subscription options for Prime members in the U.S. It’s the first U.S. live-sports subscription service on Prime Video Channels. Prime members can subscribe to NBA League Pass via Prime Video [...]

  • Fifty Shades of Grey

    International Piracy Ring Stole Over 25,000 Movie and TV Digital Files, U.S. Feds Say

    A five-member international hacking crime ring stole more than 25,000 files for Hollywood movies and TV shows and illegally offered hundreds of them for sale online, according to U.S. law enforcement officials. A federal grand jury in L.A. on Wednesday (Dec. 12) indicted five men, identified as residing in the U.K., India, Dubai and Malaysia, [...]

  • Phil Schiller, Apple's senior vice president

    Apple to Update iPhones in China to Avoid Sales Ban

    Apple is pushing out a software update to iPhones in China to address a recent court order obtained by Qualcomm that banned the sale of certain iPhone models in the country. The update will allow the company to continue selling its phones in China, company representatives told Reuters Friday morning. The Fuzhou Intermediate People’s Court [...]

  • Kevin Reilly Variety Cover

    Kevin Reilly Named Content Chief for WarnerMedia Streaming Service

    Kevin Reilly — a veteran television exec who has led programming at NBC, FX, Fox, and most recently Turner Broadcasting — has been tapped to head content strategy for the still-nascent streaming service that WarnerMedia plans to launch next year. Reilly, who has led programming at Turner brands TNT and TBS since 2015, will serve [...]

More From Our Brands

Access exclusive content