×

Discovery, ProSiebenSat.1 Hire Google Executive to Run 7TV Streaming Service

Alexandar Vassilev has left Google for 7TV, the free German streaming service operated by Discovery and German media giant ProSiebenSat.1. As CEO of 7TV, Vassilev will oversee the growth of the service, which rolled out last year. The new 7TV boss had a decade-long career at Google in the U.S., most recently as product manager for Google Search, the company’s most profitable product.

Discovery and ProSieben expanded the 7TV service last October and as part of that ongoing process will show some soccer coverage from sister service Eurosport. The ad-supported OTT service has content from a range of brands including ProSieben, DMAX and TLC.

7TV viewers will also have access to Olympic Winter Games coverage through TLC, which will be showing some of the biggest events including figure skating, short track speed skating and snowboarding.

Michael Lang heads up digital for Discovery Networks International. “Our ambition to build a world class platform is underscored with the hiring of Alexandar Vassilev and his digital pedigree in building world-class products, which will drive an aggressive consumer-first blueprint for our OTT business,” he said. “His decision to join and leave Google, also shows how much he believes in the potential.”

“I’m excited to lead the growth and evolution of our mobile and OTT video streaming service in Germany,” Vassilev added. “By bringing together two major media brands, strong content and all the potential of this new service, my ambition is to build an unrivalled direct-to-consumer brand.”

More TV

  • Grime Star Stormzy Joins Upcoming BBC

    Grime Star Stormzy Joins Roc Nation Exec Produced BBC Drama ‘Noughts & Crosses’

    “Noughts and Crosses” just added another musical heavy hitter with grime supremo Stormzy set to star in the adaptation of the Malorie Blackman novels for the BBC. Jay-Z’s Roc Nation is already on board and will exec produce, as will Participant Media. Stormzy has an on-screen role and will play Kolawale, a newspaper editor and [...]

  • Cineflix Alum Launches New Banner Fugitive,

    Cineflix Alum Launches New Banner Fugitive, Tees Up Alex Gibney, Yolanda Ramke Shows

    Anthony Kimble, formerly of Cineflix, National Geographic, and Viacom’s Channel 5, has launched Fugitive and will develop, finance, and exec produce drama and unscripted TV through the new banner. Its first projects include “Uncanny Valley: The Truth About Thinking Machines,” which comes from producers Topic and Jigsaw. A series about A.I. and the future of [...]

  • Cineflix Rights Scoops Icelandic Political Series

    Cineflix Rights Scoops Icelandic Political Series 'The Minister'

    Cineflix Rights, a leading U.K. content distributor, has acquired “The Minister,” the anticipated political drama series headlined by Icelandic star Ólafur Darri Ólafsson (“Fantastic Beasts: The Crimes of Grindelwald”). Produced by the Icelandic company Sagafilm, “The Minister” centres on Benedikt Ríkhardsson (Ólafsson), a populist politician who becomes Iceland’s Prime Minister. However, Benedikt is suffering from [...]

  • WGA Authorizing Managers, Lawyers to Make

    WGA Authorizing Managers, Lawyers to Make Deals if Agents are Fired

    The Writers Guild of America has authorized managers and lawyers to negotiate deals for writers in place of agents — if the guild tells members to fire their agents on April 7. The guild’s negotiating committee notified members of the plans in a message Wednesday. The WGA and the Association of Talent Agents having made [...]

  • Rachel Bloom and Aline Brosh McKenna'Jane

    Rachel Bloom on the 'Beautiful Mystery' of the 'Crazy Ex-Girlfriend' Series Finale

    While four seasons of “Crazy Ex-Girlfriend” have explored musical genres from boy bands to country, the one type of music series co-creator and star Rachel Bloom admits the show will not explore before the end is Rebecca’s own style. “Basically the idea is that part of the music in her mind is her looking inside [...]

  • Netflix's Lisa Nishimura Named Indie Film,

    Netflix's Lisa Nishimura Named Indie Film, Documentary Features Head

    In the wake of Bela Bajaria’s recent move to lead Netflix’s international non-English original TV series, the online streamer is shuffling its leadership team to more clearly distinguish between development of its English and non-English language content. As a result, Netflix has elevated Lisa Nishimura to vice president of independent film and documentary features, a [...]

More From Our Brands

Access exclusive content