×
You will be redirected back to your article in seconds

Condé Nast to Launch Wired, Bon Appetit, GQ As Their Own OTT Networks

Wired, GQ and Bon Appetit are slated to become the first magazine brands within Condé Nast to support their own fully programmed streaming channels, the publishing company announced Tuesday at its NewFronts presentation in Manhattan.

Apple TV, Roku and Amazon Fire are among the devices that will carry the channels; Wired will launch later this year, while the other two are expected to be unveiled in 2019.

“We are launching dedicated OTT channels for our iconic brands to increase our reach on these booming platforms,” said Dawn Ostroff, president of Condé Nast Entertainment.

CNE showed off many of the 60 pilots and 35 returning series expected in 2018-19. While YouTube is where most of its audience resides, the company also touted increasing activity and closer partnerships with Facebook Watch, Snap and, for virtual reality content, Google Daydream.

Ostroff touted the 12 billion views CNE drew in 2017 to its digital video efforts across its social, syndicated and owned-and-operated properties as the place where younger viewers are fleeing from TV to due to the influence of great brands ranging from Glamour to Teen Vogue. “The numbers make it clear that this is the new primetime for millennials and Gen Z,” she said.

Among the new pilots planned include Glamour’s “Money Tours,” in which women see how much they can stretch their dollars traveling on limited budgets; GQ’s “Don’t Be That Guy” is a comedic showcase for average Joes getting life advice, and Wired’s “Moral Code,” which ponders the ethics of new technologies.

Offline, CNE also has plenty in the works. Fox Searchlight is expected to release the Robert Redford-led film “The Old Man and the Gun” in November just in time for awards consideration. CNE also has eight TV series on the air or in production.

Also appearing at the presentation was Lena Dunham, co-founder of the Lenny newsletter that has an advertising partnership with CNE. She touted an upcoming collaboration with another CNE property, Them, that would put a focus on LGBT-friendly content.

Earlier in the day, Conde Nast’s parent company, Advance Publications, batted down rumors that Apple was in negotiations to purchase its portfolio of magazines.

More Digital

  • Evan Williams, Twitter founder (R) and

    Twitter Co-Founder Evan Williams Steps Down From Company’s Board

    Twitter co-founder Evan “Ev” Williams is stepping down from the company’s board, Twitter announced in a SEC filing Friday afternoon. Williams will depart from the board at the end of this month, according to the filing. “It’s been an incredible 13 years, and I’m proud of what Twitter has accomplished during my time with the [...]

  • Facebook Logo

    Facebook Shuts Down Controversial Ovano VPN App

    Responding to a continued backlash over its data collection practices, Facebook pulled the plug on its Ovano VPN app Friday. Ovano, which promised users an added level of privacy while using public Wifi hotspots, was used by Facebook for market research purposes. Facebook removed the app from the Google Play store Friday, and the company [...]

  • Smosh

    Smosh Acquired by Rhett & Link's Mythical Entertainment

    UPDATED: Smosh, the long-running YouTube comedy brand, has been acquired by Mythical Entertainment, the company formed by Rhett & Link, hosts of comedy show “Good Mythical Morning.” As first reported by Variety last week, Mythical emerged as the leading candidate to buy Smosh, which was left stranded after parent company Defy Media shut down without [...]

  • China Video Streaming Giant iQIYI Loses

    Chinese Video Giant iQIYI Loses $1.3 Billion in 2018

    Chinese video streaming firm iQIYI lost over $1.3 billion in 2018, as revenues and subscriber numbers ballooned. The deepening losses reflected ever higher spending on original content production. Announcing its first full-year financials since a March IPO that launched it onto the NASDAQ, iQIYI said that it lost $1.3 billion (RMB9.1 billion) last compared with [...]

  • Roku headquarters

    Roku Aims to Top $1 Billion in Revenue in 2019, Beats Holiday Quarter Earnings Expectations

    Roku wants to become a billion-dollar company in 2019, and invest more in its ongoing international expansion. The streaming-device maker told investors on Thursday that it expects to generate between $1 billion and $1.025 billion this year, and that international growth was one of its key investment areas for 2019. Roku made these announcements as [...]

  • Vice Media

    Vice Media Taps Joe Simon as Chief Technology Officer (EXCLUSIVE)

    Joe Simon has been tapped as chief technology officer at Vice Media. The newly created role will include oversight of data analytics, engineering, information technology, media operations, media technology, post production, and systems management. Prior to Vice, Simon spent three years as Encompass Digital Media’s chief operating officer. Previously he held the chief technology officer [...]

More From Our Brands

Access exclusive content