×

‘Cobra Kai’: YouTube Red’s ‘Karate Kid’ Sequel Outperforms Netflix, Hulu Shows

Does YouTube Red have its first hit series?

Cobra Kai,” a TV offshoot of the “Karate Kid” film franchise, has outperformed all of its streaming competition, according to data provided to Variety by Parrot Analytics for the week of May 6-12, including Netflix’s “13 Reasons Why” and “Arrested Development,” as well as Hulu’s “The Handmaid’s Tale.”

It marks the first time Parrot’s global data has seen a YouTube Red show top the competition, and the highest performing show ever to emerge from the two-year-old streaming service, which hasn’t yet gotten the same buzz for its content that its subscriber VOD rivals have achieved.

At its peak on May 7, “Cobra Kai” attracted greater than 54% more demand than “13 Reasons Why”; more than twice the demand for “The Handmaid’s Tale”; and 121% more demand than another Netflix original series, “Lost in Space.”

Looking day by day at the week measured, only once, on May 9, did any series top “Cobra Kai” in demand, with “13 Reasons Why” edging out the “Karate” TV reboot, which YouTube Red recently ordered to a second season.

Parrot Analytics’ demand expressions measure video streaming, social media, photo sharing, blogging and micro-blogging, fan and critic rating platforms, peer-to-peer protocols and downloading-streaming sites. Like many of its rivals, YouTube Red does not share audience data regarding its content.

Peak demand for “Cobra Kai” in May vastly outperformed the average for YouTube Red programming since the platform launched in May 2015. Demand for “Cobra Kai” peaked at more than 51.5 million expressions, while YouTube Red’s other programming has averaged a peak of fewer than 5 millions expressions.

Parrot Analytics Chart 1
CREDIT: Courtesy of Parrot Analytics

The next best performing YouTube Red original, “Bad Internet,” peaked at fewer than 20 million demand expressions.

Parrot Analytics Chart 2
CREDIT: Courtesy of Parrot Analytics

During the week of May 6-12, “13 Reasons Why” peaked at averaged 40.2 million demand expressions compared to 46.9 million for “Cobra Kai.” “Arrested Development” averaged 26.8 million expressions; “The Handmaid’s Tale” averaged 25.1 million expressions.

“Cobra Kai” premiered on YouTube Red on May 2nd. The series stars Ralph Macchio and William Zabka, continuing their roles from the 1980s films. Macchio’s Daniel LaRusso is pitted against Zabka’s Johnny, who launches his own karate dojo after reluctantly taking a neighbor boy being picked on under his wing. The series hails from writers and executive producers Josh Heald, Jon Hurwitz, and Hayden Schlossberg, who also serve as showrunners and directors. James Lassiter and Caleeb Pinkett exec produce. It is produced by Hurwitz & Schlossberg Productions and Overbrook Entertainment in association with Sony Pictures Television Studios.

RELATED VIDEO: 

More Digital

  • AMC’s Streamer Acorn TV Hires Kerensa

    AMC-Owned Streamer Acorn TV Hires Former Filmstruck Exec as International Boss

    Former Filmstruck International general manager Kerensa Samanidis has been appointed Acorn TV’s first international chief. As general manager, international, she will spearhead the growth of the AMC Networks-owned streamer outside of North America and Latin America. Last year, Acorn TV expanded into Australia, and New Zealand, Argentina, Mexico, Spain, and Scandinavia. In the newly-created international [...]

  • apple AR patent application

    Apple Patents Gesture, Expression Tracking for Mixed Reality Headset

    Apple’s upcoming mixed reality headset could include a number of sensors to track the eyes, gestures and even facial expressions of its users. The company applied for a patent to track these kinds of inputs, and combine them with information gathered from outward-facing sensors for mixed reality experiences. The patent application in question, simply titled [...]

  • Natalie Portman Thor Comic Con

    Comic-Con: Marvel 'Shock and Awe' Strategy Dominates Twitter Buzz

    Disney’s Marvel Studios handily won the hype trophy from this year’s Comic-Con International San Diego. Marvel Studios — which returned to the 2019 Comic-Con stage with a chock-full Phase 4 slate of announcements — dominated the discussion on Twitter out of the convention, capturing the biggest volume of buzz for nine of the top 10 [...]

  • Nigeria’s Kunle Afolayan: African Audiences Shouldn’t

    Nigeria’s Kunle Afolayan: African Audiences Shouldn’t Be ‘Second-Class’

    DURBAN–A young boy from a middle-class home gets an unconventional schooling in the ways of the world when he’s forced to apprentice at a mechanic’s workshop in a rough-and-tumble section of Lagos. “Mokalik” is the latest feature from Kunle Afolayan, a leading figure in the wave of filmmakers revitalizing the Nigerian film industry. The film [...]

  • SAG-AFTRA HQ

    SAG-AFTRA Ends Long Strike Against Ad Agency Bartle Bogle Hegarty

    SAG-AFTRA has ended its 10-month strike against Bartle Bogle Hegarty after the advertising agency agreed to sign the union’s new commercials contract. The union instructed its 160,000 members in September not to accept any work for BBH, which had been signed to SAG-AFTRA’s commercials contracts since 1999. The strike came two weeks after BBH publicly [...]

  • FaceApp is displayed on an iPhone,

    SAG-AFTRA Warns Members About FaceApp Terms of Use

    SAG-AFTRA is warning its 160,000 members about the “overreaching and invasive” terms of use for the FaceApp mobile application. FaceApp, developed by Russian company Wireless Lab, uses neural network technology to automatically generate transformations of faces in photographs. The app can be used to make users appear older, younger, or change gender. The terms include [...]

More From Our Brands

Access exclusive content