×
You will be redirected back to your article in seconds

‘Cobra Kai’ and YouTube Premium Coming to U.K., Host of European Territories

YouTube’s hit original series “Cobra Kai” is heading to European screens as the video platform preps a raft of launches for its newly-minted Premium service.

YouTube’s paid-for service is being rebranded from Red to Premium and will soon launch in the U.K. and across Europe. Premium will be $11.99 a month in the U.S. and current Red customers will move over to the new service at their current $9.99 subscription rate.

YouTube’s subscription service is currently available in the U.S. as well as Australia, New Zealand, Mexico, and South Korea. Europe is next. YouTube said it will launch soon in the U.K., where it has a commissioning base and from where it has just ordered its first ad-supported original out of Europe, soccer-entertainment series “Jack Whitehall: Training Days.”

Premium will also rollout in Austria, Denmark, Finland, France, Germany, Ireland, Italy, Norway, Russia, Spain, Sweden, and Switzerland. “We look forward to more expansion throughout 2018 and beyond,” the company said. Closer to its domestic base, Premium will also stretch into Canada this year.

YouTube Premium will offer a growing slate of originals including “Cobra Kai,” which has been greenlit for a second series. It is outperforming originals from Netflix and other streamers according to data released this week. Upcoming shows include sci-fi shows “Impulse,” and “Origin,” which hails from “The Crown” producer Left Bank.

“More new Originals from around the globe are on the way,” YouTube said. It promised “comedies, dramas, reality series and action adventure shows from the U.K., Germany, France, Mexico, and more.”

More Digital

  • Dave Finocchio - Bleacher Report

    Bleacher Report Co-Founder Dave Finocchio to Exit This Summer

    Dave Finocchio is leaving Turner’s Bleacher Report, the millennial-skewing digital sports company he co-founded in 2005 and led as CEO for the last three years. With Finocchio set to exit in June, Turner Sports has named Howard Mittman as CEO of Bleacher Report to replace him. Finocchio hired Mittman, who has held a dual role [...]

  • The-Daily-Show-With-Trevor-Noah

    Viacom Inks Deal With FuboTV Streaming Service

    Viacom reached a distribution deal with FuboTV, which will soon add an array of the conglomerate’s networks — including Comedy Central, BET, MTV and Nickelodeon — to its live TV internet streaming service. Viacom is now on four “virtual pay-TV” platforms: Dish Network’s Sling TV, AT&T’s DirecTV Now, Philo and FuboTV. Viacom remains absent from [...]

  • CBS Taps Canvs Platform to Analyze

    CBS Turns to Artificial Intelligence to Glean Viewers' Emotional Responses to TV Shows

    CBS’s research team is getting a faster read on how viewers respond emotionally to its TV shows — by using the dispassionate logic of machines. The broadcaster is using the data-analytics platform developed by New York startup Canvs, which uses proprietary artificial-intelligence processing to parse natural-language comments. CBS started using the Canvs Surveys tool to [...]

  • Hiccup (Jay Baruchel) and his Night

    ‘How to Train Your Dragon: The Hidden World’ Again Tops Studios’ TV Ad Spending

    In this week’s edition of the Variety Movie Commercial Tracker, powered by the TV ad measurement and attribution company iSpot.tv, DreamWorks Animation claims the top spot in spending for the second week in a row with “How to Train Your Dragon: The Hidden World.” Ads placed for the fantasy film had an estimated media value [...]

  • ‘Tomorrow and Thereafter,’ ‘Diane Has the

    MyFrenchFilmFestival Prizes ‘Tomorrow and Thereafter,’ ‘Diane Has the Right Shape’

    Actress-director Noémie Lvovsky’s “Tomorrow And Thereafter,” a heartfelt homage to the director’s own mother, and Fabien Gorgeart’s “Diane Has the Right Shape,” about one woman’s surrogate motherhood, both won big at the 2019 UniFrance MyFrenchFilmFestival which skewed female in its winners and viewership, making particularly notable inroads into South East Asia and Latin America. Opening [...]

More From Our Brands

Access exclusive content