×
You will be redirected back to your article in seconds

Cinedigm Sets Launch of ‘Bambu’ Chinese Entertainment Streaming Service

Cinedigm is prepping a new internet-streaming service designed for American fans of Chinese entertainment.

The company plans to launch of Bambu in the first quarter of 2019, with a package of content aimed at Gen Z and millennial audiences in the U.S. Bambu will be available as both a free ad-supported VOD service and an ad-free subscription-based service for $3.99 per month.

Bambu will offer thousands of hours of Chinese film and TV shows, according to Cinedigm. The company, and independent content aggregator and distributor, will procure content for Bambu from licensor partners, including top Chinese licensors and distributors.

The upcoming launch of Bambu comes after Cinedigm last year sold a majority stake in the company to Bison Capital, a Hong Kong-based investment firm. It subsequently inked deals with Chinese entertainment companies including Starrise Media and Youku Pictures. Cindeigm also has a partnership with state-run broadcaster Central China Television.

Bambu “is another very important step in our bilateral content-distribution strategy for China and North America,” Bill Sondheim, president of Cinedigm Entertainment Group. In addition, he said, Bambu will provide audience feedback to Chinese producers working to produce movies and TV series for a global audience.

Cindeigm currently operates six other niche-oriented OTT streaming networks: mixed-martial arts channel CombatGO; CONtv, geared around pop-culture and fandom; documentary service Docurama; the faith-and-family Dove Channel, HallyPop, and esports channel Wham.

The move by Cinedigm to expand its specialty OTT services comes amid a pullback on the niche-SVOD front by AT&T’s WarnerMedia, which in the last two weeks pulled the plug on K-drama service DramaFever and FilmStruck, catering to fans of classic, arthouse and indie films.

Programming available on Bambu will include action epics, serial dramas, romantic comedies, sci-fi, horror, and fantasy adventure sagas, as well as music and reality series and educational programming like instructional Chinese-language courses and cultural cooking shows.

Film titles eyed for Bambu include bomb-squad thriller “Shock Wave,” starring Andy Lau; sci-fi epic “Kung Fu Traveler”; and “The Monkey King: Havoc In Heaven’s Palace,” starring Donnie Yen and Chow Yun-Fat. TV series slated for distribution on Bambu include “Journey to the West,” billed as the most-watched show in Chinese TV history; historical drama “Nirvana in Fire”; thriller “Lost in Translation”; food/cooking documentary series “A Bite of China”; fantasy crime show “The Four”; and new hits such as “The Advisors Alliance” and “Diamond Lover.”

“Young Americans are incredibly culturally savvy, and proudly receptive to the latest global trends,” Erick Opeka, Cinedigm’s president of digital networks, said in a statement. “Bambu allows these modern tastemakers to stay at the cultural forefront, introducing them to a roster of new series and up-and-coming artists that they can discover and show their friends.”

Popular on Variety

More Digital

  • Disney-Plus-Logo

    Disney Plus Launch Snafus: What Went Wrong?

    For some users, Disney Plus was a Disney Minus on its big launch day Tuesday. In its Nov. 12 debut, the service was beset by multiple problems, including Disney Plus customers being unable to log in to the service, access specific content, or use certain streaming devices — while some who called Disney’s customer service [...]

  • YouTube Taps Shana Tepper as Head

    YouTube Taps Shana Tepper as Head of Entertainment Communications

    YouTube has tapped Shana Tepper as its head of entertainment communications. In her new role, Tepper will lead all press and communications strategies for YouTube Originals series and specials focused on personalities, artists and learning. Tepper joins YouTube from Viacom, where she most recently served as vice president of communications for Comedy Central and Paramount [...]

  • Richard Plepler HBO

    Former HBO Chief Richard Plepler Close to Signing Apple TV Plus Production Pact

    Former HBO chief Richard Plepler is close to signing an exclusive production pact with Apple TV Plus. Apple declined to comment and Plepler could not immediately be reached for comment. It’s understood that Plepler plans to launch a boutique production company designed to focus on a handful of high-profile projects. Among his advisors in pulling [...]

  • Sonos Spotify partnership

    Sonos Speakers Get Free Spotify Streaming

    Sonos owners just got access to another source for free music: The smart speaker maker has struck a deal with Spotify to stream Spotify’s free tier to its users, both companies announced Tuesday. Free Spotify streams are going live on Sonos devices with the latest Sonos software update, which also includes an updated version of [...]

  • looking glass display

    Looking Glass Factory Unveils 8K Holographic Display

    Holographic display hardware startup Looking Glass Factory unveiled its first real product Tuesday: the Looking Glass 8K Immersive Display aims to provide companies with a way to view 3D assets as holograms, without the need to use VR headsets. The product is being sold into the enterprise market, but the company also has plans to [...]

  • Star Wars The Mandalorian

    Why Wall Street Is Feeling Bullish as Disney Plus Blasts Off

    Bob Iger has presided over many launches during his 14 years as Disney CEO: a theme park in Shanghai, state-of-the-art cruise ships, “Star Wars”- and “Avatar”-themed immersive attractions and even a cinematic universe requiring billions of dollars of investment in Marvel movies. But nothing in his tenure has drawn the level of scrutiny that has [...]

  • Worldwide XR roster

    Team Behind Digital James Dean Forms New Company to Resurrect Other Legends (EXCLUSIVE)

    The team that helped resurrect James Dean with visual effects for an upcoming Vietnam war movie isn’t done creating digital versions of famous actors and other celebrities: Intellectual property licensing specialist CMG Worldwide has merged with immersive content creation studio Observe Media to form Worldwide XR, a new company that aims to bring digital humans [...]

More From Our Brands

Access exclusive content