×
You will be redirected back to your article in seconds

Apple Offers Free Streaming of Hulu’s ‘Castle Rock’ Premiere on TV App

The premiere episode of “Castle Rock,” the Stephen King-inspired original series from J.J. Abrams, will be available for free exclusively to U.S. users on the Apple TV App — with no Hulu subscription required.

The “Castle Rock” series premiere will be available on the Apple TV App exclusively for two weeks, starting Wednesday (July 25). It’s the first time any network or streaming service is debuting an episode on the Apple TV App in front of any paywalls.

Hulu is using a “sampling” strategy in the exclusive deal with Apple, in the hopes that the freebie first episode will spur people to sign up for Hulu to watch the rest of the 10-episode anthology series.

In the series’ premiere episode, death row attorney Henry Deaver (André Holland) confronts his dark past when an anonymous call lures him back to his hometown of Castle Rock, Maine. In addition to Holland, “Castle Rock” stars Melanie Lynskey, Sissy Spacek, Bill Skarsgård, Jane Levy and Scott Glenn.

The Apple TV App, available on iPhone, iPad and Apple TV set-top, lets users browse and access content from more than 60 TV networks and video services (including Hulu). It also provides access to iTunes purchases and a variety of free content.

Popular on Variety

More TV

  • Roma Cinematography

    'Mission: Impossible - Fallout' and 'Roma' Win LMGI Awards for Motion Pictures

    Two major 2018 releases – actioner “Mission: Impossible – Fallout” and critics’ darling “Roma” – were honored for film location work by the Location Managers Guild International at a ceremony this evening at the Eli & Edythe Broad Stage in Santa Monica. The 6th Annual LMGI Awards also recognized “Chernobyl” and “Tom Clancy’s Jack Ryan” [...]

  • Viacom Channels Grab 'Seinfeld' Cable Rerun

    Viacom Channels Grab 'Seinfeld' Cable Rerun Rights

    Viacom has sealed a deal with Sony Pictures Television for the cable rights to “Seinfeld” starting in October 2021. The deal comes on the heels of a blockbuster new deal between Sony and Netflix for the streaming rights to the beloved NBC sitcom that also begins in 2021. “Seinfeld” reruns have been a staple of [...]

  • Soho House

    Soho House Lands In Downtown Los Angeles

    Warner Music, Spotify and Lyft are poised to welcome a new neighbor to downtown Los Angeles’ Arts District with Soho Warehouse, the third California outpost of the Hollywood-loved members-only club — and the largest North American opening to date. Hot on the heels of the Soho House Hong Kong debut earlier this summer, the private [...]

  • Elite Season 2

    San Sebastian: Spain’s SVOD Players Debate Competition, Brand, Talent

    SAN SEBASTIAN  — Executives from HBO, Netflix, Amazon and Movistar+ and “Elite” co-creator Darío Madrona took to the stage to field questions on the Global Impact of Spanish Series. Here, briefly, are five takeaways: 1.Spain First “La Casa de Papel” was watched by 34,355,956 Netflix accounts over its first seven days,  after a July 19 [...]

  • Samsung Makes Bid to Keep Viewers

    Samsung Makes Bid to Keep Viewers From Skipping Fox Ad Breaks

    Fox is hoping to knit together the seconds-long divide between a TV program and the commercials that support it. During ad breaks for a few football broadcasts, tomorrow’s run of the Emmys and Wednesday’s season premiere of “The Masked Singer,” the network will kick off ad sessions with special show promos that display artistic renderings [...]

  • Patria

    HBO Europe Unveils ‘Patria’ Footage to Captive San Sebastian Audience

    SAN SEBASTIAN — Amid large expectation, HBO Europe has revealed first footage giving a first sense of tone and pace of its Spanish original series “Patria.” A packed-to-overflowing press conference on Saturday morning at the San Sebastian Festival can be read as one sign of the potential popularity of the eight-part series. The panel sneak-peek [...]

  • Topic Studios

    Layoffs Hit Topic Studios as TV Division Relocates to West Coast (EXCLUSIVE)

    A small round of layoffs has hit Topic Studios this week in the television division, insiders familiar with the company told Variety. One of the insiders said three executives at the New York-based producer and distributor are out: senior vice president of scripted programming and Viacom alum Lisa Leingang, vice president of development Mona Panchal [...]

More From Our Brands

Access exclusive content