×
You will be redirected back to your article in seconds

BuzzFeed Shuts Down In-House Podcast Team

Digital media company to shift resources to video productions

The podcasting boom is seeing a retrenchment: BuzzFeed shuttered its internal podcasting division and will cancel most of its podcast shows.

As first reported by the Wall Street Journal, the New York-based digital-media company will end podcasts including “See Something Say Something,” “The News” and “Reporting To You.” BuzzFeed News will continue to produce podcasts via third-party producers, but is shifting internal resources toward longer-form video projects.

“We’ve decided to move to a production model that is more like our TV projects — that is, treating shows as individual projects, with teams brought on as needed,” Shani Hilton, BuzzFeed News VP of news and programming, wrote in a memo to staff Thursday.

The move will result in only a “handful” of employees getting dismissed, per the Journal. But BuzzFeed News employees reacted to the cutbacks with deep dismay, according to CNN’s Oliver Darcy. “I don’t think I’ve ever seen the news team this collectively sad and upset, which speaks so clearly to how everyone feels,” one BuzzFeeder wrote in an internal email chain after the decision was announced, per Darcy.

In another podcast-biz pullback, New York-based Panoply Media, a sister company to Slate, laid off its entire editorial and direct-sales staff in a move to focus on podcast ad-serving technology. At the same time, Slate chairman and editor-in-chief Jacob Weisberg announced that he will leave the company to form a new podcasting venture with author Malcolm Gladwell.

Popular on Variety

Meanwhile, others are doubling down on podcasting. Radio and audio-streaming company iHeartMedia last week struck a deal to buy Stuff Media, parent of HowStuffsWorks, in a $55 million deal. Also last week, Endeavor launched a podcast division, hiring Moses Soyoola — former head of business development for Panoply — as GM of Endeavor Audio.

More Digital

  • China Spying Technology Tik Tok Placeholder

    TikTok Gains Global Momentum -- but Also Raises Sticky Privacy Questions

    Bay Area rapper Saweetie didn’t intend for “My Type” to come out as a single. But when a clip of the bouncy anthem about desirable (and slightly vulgar) attributes in a partner started to take off on TikTok as part of a social media challenge, it became clear the song would be her defining hit. The [...]

  • Green Day Beat Saber music pack

    Beat Saber Gets Green Day Music Pack, 360-Degree Levels

    Coinciding with Green Day’s performance at the Game Awards, Facebook announced late Thursday that the popular virtual reality game Beat Saber is getting a Green Day music pack. The 6-song pack is slated to go live at midnight, and players will simultaneously get access to Beat Saber’s long-awaited 360-degree gameplay. The Green Day music pack [...]

  • Ghost of Tsushima Trailer

    'Ghost of Tsushima' New Trailer Drops at The Game Awards

    A new full trailer for developer Sucker Punch’s “Ghost of Tsushima” is finally here. The latest substantial footage of the samurai game dropped at The Game Awards Thursday night, marking the first real look at the PS4 exclusive since Sony released a short teaser during its State of Play earlier this week. “Ghost of Tsushima” [...]

  • Ultimate Rivals The Rink - Apple

    Apple Arcade Launches NHL Game That Lets You Put Athletes From Other Sports on the Ice

    Now you can see NBA superstar LeBron James facing off against NHL great Wayne Gretzky in a fast-paced hockey game. In an innovative fantasy mashup for sports gaming fans, Apple Arcade is launching “Ultimate Rivals: The Rink,” a hockey game that lets you pit NHL players against athletes from other sports. The game is available [...]

  • Xbox Series X: Next-Gen Console Revealed

    Microsoft Reveals Next-Gen Console, Xbox Series X, at The Game Awards

    The next-generation Xbox console is officially called the Xbox Series X, and will be released over next year’s holiday season, Microsoft revealed during Thursday night’s The Game Awards. Head of Xbox Phil Spencer took the stage at Los Angeles’ Microsoft Theater to make the big reveal about the project previously known as Project Scarlett, and [...]

  • The Game Awards

    How to Watch the 2019 Game Awards

    The Game Awards will be taking place on Thursday night and, fittingly, there are plenty of ways to stream the event online. The whole show will be streaming live starting at 5:30 p.m. PT/8:30 p.m. ET from Los Angeles’ Microsoft Theater on The Game Awards’ YouTube, Facebook, Twitter and Twitch pages. Additionally, for the first [...]

  • Neon-Hum-Jonathan-Hirsch

    Sony Music Invests in Podcast Production Firm Neon Hum

    In its latest move into the podcast biz, Sony Music Entertainment announced a strategic investment in podcast production house Neon Hum. Founded by podcast producer Jonathan Hirsch (pictured above), L.A.-based Neon Hum has helped create multiple podcast hits including MSNBC’s “Bag Man” with Rachel Maddow, Dateline NBC’s “The Thing About Pam,” Wondery’s “Room 20,” Crooked [...]

More From Our Brands

Access exclusive content