×
You will be redirected back to your article in seconds

‘Bumblebee’ Once Again Tops Studios’ TV Ad Spending

In this week’s edition of the Variety Movie Commercial Tracker, powered by the TV advertising attention analytics company iSpot.tv, Paramount Pictures claims the top spot in spending for the third week in a row with “Bumblebee.”

Ads placed for the sci-fi/action film had an estimated media value of $7.84 million through Sunday for 1,299 national ad airings on 44 networks. (Spend figures are based on estimates generated from Dec. 10-16. Estimates may be updated after the chart is posted as new information becomes available.) Paramount prioritized spend across networks including CBS, NBC and ABC, and during programming such as NFL Football, “The Loud House” and “The Amazing World of Gumball.”

Just behind “Bumblebee” in second place: Universal Pictures’ “Welcome to Marwen,” which saw 916 national ad airings across 35 networks, with an estimated media value of $7.08 million.

TV ad placements for Annapurna Pictures’ “Vice” (EMV: $5.66 million), Walt Disney Pictures’ “Mary Poppins Returns” ($5.29 million) and Universal’s “Mortal Engines” ($5.03 million) round out the chart.

Notably, “Vice” has the best iSpot Attention Index (128) in the ranking, getting 28% fewer interruptions than the average movie ad (interruptions include changing the channel, pulling up the guide, fast-forwarding or turning off the TV).

Top Movie Commercials by Weekly TV Spend

Data provided by iSpot.tv

$7.84M – Bumblebee

Impressions: 377,154,718
Attention Score: 88.65
Attention Index: 75
National Airings: 1,299
Networks: 44
Most Spend On: CBS, NBC
Creative Versions: 51
Est. Lifetime TV Spend: $28.56M
Studio: Paramount Pictures
Started Airing: 06/08/18

$7.08M – Welcome to Marwen

Impressions: 341,881,924
Attention Score: 92.01
Attention Index: 106
National Airings: 916
Networks: 35
Most Spend On: NBC,CBS
Creative Versions: 20
Est. Lifetime TV Spend: $19.83M
Studio: Universal Pictures
Started Airing: 09/24/18

$5.66M – Vice

Impressions: 291,853,994
Attention Score: 93.85
Attention Index: 128
National Airings: 717
Networks: 25
Most Spend On: NBC, CBS
Creative Versions: 11
Est. Lifetime TV Spend: $14.45M
Studio: Annapurna Pictures
Started Airing: 10/06/18

$5.29M – Mary Poppins Returns

Impressions: 403,855,289
Attention Score: 89.69
Attention Index: 83
National Airings: 852
Networks: 32
Most Spend On: NBC, ABC
Creative Versions: 72
Est. Lifetime TV Spend: $22.65M
Studio: Walt Disney Pictures
Started Airing: 03/04/18

$5.03M – Mortal Engines

Impressions: 348,566,608
Attention Score: 89.09
Attention Index: 78
National Airings: 1,441
Networks: 42
Most Spend On: ESPN, NBC
Creative Versions: 30
Est. Lifetime TV Spend: $25.61M
Studio: Universal Pictures
Started Airing: 11/07/18

1 Movie titles with a minimum spend of $100,000 for airings detected between 12/10/2018 and 12/16/2018.

* TV Impressions – Total TV ad impressions delivered for the brand or spot.

* Attention Score – Measures the propensity of consumers to interrupt an ad play on TV. The higher the score, the more complete views. Actions that interrupt an ad play include changing the channel, pulling up the guide, fast-forwarding or turning off the TV.

* Attention Index – Represents the Attention of a specific creative or program placement vs the average. The average is represented by a score of 100, and the total index range is from 0 through 200. For example, an attention index of 125 means that there are 25% fewer interrupted ad plays compared to the average.

Variety has partnered with iSpot.tv, the real-time TV ad measurement company with attention analytics from more than eight million smart TVs, to bring you this weekly look at what studios are spending to market their movies on TV. Learn more about the iSpot.tv platform and methodology.

 

Leave a Reply

No Comments

Comments are moderated. They may be edited for clarity and reprinting in whole or in part in Variety publications.

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out /  Change )

Google photo

You are commenting using your Google account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )

Connecting to %s

More Film

  • PLAYA VISTA, CALIFORNIA - APRIL 24:

    Shorts Encourage Women to STEAM Careers

    Straight Up Films created the anthology “Power/On” of five shorts focused on encouraging girls in STEAM (science, technology, engineering and math with the arts thrown in) directed by actresses Rosario Dawson, Julie Bowen, Ana Brenda Contreras, Lisa Edelstein, and Nikki Reed. With support from YouTube, the shorts premiered Wednesday at the Google campus in Playa [...]

  • Stefanie Sherk obit

    Stefanie Sherk, Actress and Wife to Demian Bichir, Dies at 43

    Canadian actress and model Stefanie Sherk died on April 20 of an apparent suicide by drowning. She was 43. The Los Angeles Medical Examiner-Coroner confirmed the ruling and cause of death. Sherk appeared in the TV show “CSI: Cyber” and the movie “Valentine’s Day.” She also starred in the show “The Bridge” alongside her husband [...]

  • Ron HowardBreakthrough Prize, Arrivals, NASA Ames

    Ron Howard Talks New Luciano Pavarotti Documentary

    If one is an anomaly, two are a coincidence and three are a trend, then Ron Howard might strictly become a music documentarian after “Pavarotti” hits theaters. The documentary about the world-famous Italian tenor Luciano Pavarotti comes on the heels of Howard’s “The Beatles: Eight Days a Week” and “Made in America,” a look at [...]

  • Mary Elizabeth Winstead

    Mary Elizabeth Winstead to Star in Netflix Assassin Thriller 'Kate' (EXCLUSIVE)

    Mary Elizabeth Winstead is set to star in the Netflix actioner “Kate,” sources tell Variety. “The Huntsman: Winter’s War” director Cedric Nicolas-Troyan is helming from a script by Umair Aleem. The story revolves around a female assassin, who, after being poisoned and given less than 24 hours to live, must go on a manhunt through [...]

  • Shannon Hoon

    Blind Melon Frontman's Home Movies Captivate in Tribeca Doc 'All I Can Say'

    For a period of five years, Blind Melon frontman Shannon Hoon diligently chronicled his own life, videotaping himself with a Hi-8 video camera through every step of his musical journey — starting out in Indiana, through his meteoric rise to alt-rock icon, up to the day of his death in 1995. These captivating moments finally [...]

  • 'The Edge of Democracy' Review: A

    Film Review: 'The Edge of Democracy'

    How the hell did we get here? It’s a question that political liberals are asking themselves in many parts of the world, reeling as they are from a global tilt to the right that has yielded the tumultuous Trump presidency, the ceaseless, squabbling chaos of Brexit and, albeit less prominently in international headlines, Brazil’s submission [...]

  • Brie Larson

    Brie Larson on Diversity in the Marvel Cinematic Universe: 'We Gotta Move Faster'

    While Brie Larson is thrilled over the success of the female-led “Captain Marvel,” the actress wants more diversity in the Marvel Cinematic Universe. Larson sat down with Variety’s Marc Malkin for the first episode of Variety and iHeartMedia’s new film podcast, “The Big Ticket.” “I’m happy to be on the forefront of the normalization of [...]

More From Our Brands

Access exclusive content