In this week’s edition of the Variety Movie Commercial Tracker, powered by the TV advertising attention analytics company iSpot.tv, Paramount Pictures claims the top spot in spending for the third week in a row with “Bumblebee.”
Ads placed for the sci-fi/action film had an estimated media value of $7.84 million through Sunday for 1,299 national ad airings on 44 networks. (Spend figures are based on estimates generated from Dec. 10-16. Estimates may be updated after the chart is posted as new information becomes available.) Paramount prioritized spend across networks including CBS, NBC and ABC, and during programming such as NFL Football, “The Loud House” and “The Amazing World of Gumball.”
Just behind “Bumblebee” in second place: Universal Pictures’ “Welcome to Marwen,” which saw 916 national ad airings across 35 networks, with an estimated media value of $7.08 million.
TV ad placements for Annapurna Pictures’ “Vice” (EMV: $5.66 million), Walt Disney Pictures’ “Mary Poppins Returns” ($5.29 million) and Universal’s “Mortal Engines” ($5.03 million) round out the chart.
Notably, “Vice” has the best iSpot Attention Index (128) in the ranking, getting 28% fewer interruptions than the average movie ad (interruptions include changing the channel, pulling up the guide, fast-forwarding or turning off the TV).
1 Movie titles with a minimum spend of $100,000 for airings detected between 12/10/2018 and 12/16/2018.
* TV Impressions – Total TV ad impressions delivered for the brand or spot.
* Attention Score – Measures the propensity of consumers to interrupt an ad play on TV. The higher the score, the more complete views. Actions that interrupt an ad play include changing the channel, pulling up the guide, fast-forwarding or turning off the TV.
* Attention Index – Represents the Attention of a specific creative or program placement vs the average. The average is represented by a score of 100, and the total index range is from 0 through 200. For example, an attention index of 125 means that there are 25% fewer interrupted ad plays compared to the average.
Variety has partnered with iSpot.tv, the real-time TV ad measurement company with attention analytics from more than eight million smart TVs, to bring you this weekly look at what studios are spending to market their movies on TV. Learn more about the iSpot.tv platform and methodology.
Popular on Variety
Questions the 'Game of Thrones' Cast Can't Wait to Never Be Asked Again
'Game of Thrones' Cast Pick the Best Death Scenes
'Game of Thrones' Cast Relives Their Wildest Fan Encounters
Taron Egerton Calls Paramount's Attempt to Cut Out 'Rocketman' Gay Sex Scene 'Nonsense'
'Shazam's' Zachary Levi Credits Self-Love for His Success
Linda Hamilton Calls Last Three 'Terminator' Movies 'Forgettable'
Michelle Wolf Roasts Trump for Skipping Third Correspondents' Dinner
Hugh Jackman Was Rejected From His High School Production of 'The Music Man'
Watch Bette Midler's Impassioned Plea for a More Just, Civilized and Loving Planet
Christiane Amanpour: 'We Are Bludgeoned Over the Head by Untruthful Trope of Fake News'
It would be absurd to say that Rudolf Nureyev lived, or danced, in anyone’s shadow. He was a man who leapt and twirled and flew onstage, all muscle but light as a feather, with a freedom and force that reconfigured the human spirit. There’s no denying, though, that over the last few decades, and especially [...]
The hills are alive (or rather, undead), with the sound of music (also mastication and the moaning of zombies) in Kelly Copper and Pavol Liska’s experimental, dialogue-free, home-movie-style riff on Elfriede Jelinek’s “Die Kinder Der Toten” (The Children of the Dead). A seminal text in Jelinek’s native Austria, the 1995 book has never been translated [...]
How many twists can a plot undergo before it snaps? This, more than any of the many political, moral and personal conundrums that snake through “Idol,” seems to be the question writer-director Lee Su-jin is most interested in posing with his extravagantly incomprehensible sophomore feature. A seedy political thriller by way of grisly revenge movie [...]
Truman Capote’s “In Cold Blood” stretches long as a late-evening shadow over Italian director Sara Summa’s feature debut “The Last to See Them.” The Italian title, “Gli Ultimi Viderli Vivere” which translates literally to “The Last to See Them Alive,” is also the heading of the opening chapter of Capote’s book. The setting is, similarly, [...]
Events leading to the 1947 Partition of India serve as the forebodingly serious backdrop for the exhaustingly overextended razzmatazz of “Kalank,” writer-director Abhishek Varman’s lavish but ponderous Bollywood extravaganza, which opened in the U.S. on more than 300 screens the same day as its Indian release. Despite the preponderance of sets and costumes spectacular enough [...]
The Writers Guild of America estimated that over 92 percent of their members who support a new code of conduct for talent agencies have fired those representatives. Letters announcing formal termination will be delivered on Monday, the guild said in a late-hitting memo on Thursday, as most agencies will be closed tomorrow in observance of [...]
The Association of Talent Agencies is asking its members to drop a dime on managers and lawyers who help writers find jobs while the battle between the ATA and WGA rages on. ATA executive director Karen Stuart decried what she called “unlawful conduct” on the part of the WGA. On Monday, the guild told its [...]