×
You will be redirected back to your article in seconds

Brooke Baldwin Readies New Run of ‘American Woman’ for CNN

Brooke Baldwin is returning to CNN’s homepage to make sure female voices are heard.

The anchor, who typically holds forth on CNN between 2 p.m. and 4 p.m. each weekday, is launching a second run of her digital series, “American Woman,” devoted to stories of women who are breaking conventions.The newest iteration is called “American Woman in Politics.”  The first run, which appeared earlier this year, profiled well-known women like Sheryl Crow, Betty White, Tracy Reese and Ashley Graham who had shattered boundaries. The next group of interviews focuses on women who may not be as broadly popular, but who are also blazing new paths.

After the first season of the program, Baldwin and her producers “put our heads together. We read the political tea leaves. Not long ago, I had this feeling based upon what I was reading that one of the stories this fall was going to be the number of women on the ballot,” she said in an interview. “We jumped ahead, producing these full-bodied stories so that they can be viewed in the weeks before November 6th.” The five-part series will stream online and appear  in segments during her TV slot starting today.

Launch of the program shows the AT&T-owned cable-news network continuing to hone its interest in digital video. CNN anchor Anderson Cooper has been hosting a series on Facebook Watch, for example, and the company operates a separate company. Great Big Story, devoted to short videos on all kinds of topics ranging from travel to quirky nostalgia.

Among the subjects are Stacey Abrams, the Democrat running to be the first female African-American governor of Georgia, and the series also includes a profile of tens of women running for office in Alabama. “I started digging around in Alabama,” Baldwin added, where “more than 70 black women are running for office, all up and down the ballot.” Each episode lasts between five and 13 minutes. She said she appreciates the extra time the series gives her to delve more deeply into a particular subject or profile,

Baldwin typically does the work for her digital project in her spare time, she says, “We mostly spent weekends in the summer crisscrossing, watching various women in Idaho, Alabama, Georgia and Ohio,” she adds, hoping the stories she tells will inspire viewers from the right and the left and make them more aware of various political races. “There is something in all of these women’s’ stories that everyone will be able to relate to,” Baldwin says. 

 

 

 

More TV

  • James Murdoch

    James Murdoch on 'Succession,' Pete Buttigieg and Climate Change

    James Murdoch doesn’t watch Fox News and he doesn’t watch “Succession.” “There are some shows that you just know you’re never going to watch,”  the youngest son of media mogul and Fox Corp. founder Rupert Murdoch told Vanity Fair editor-in-chief Radhika Jones on Wednesday, alluding to to the HBO series centered on a family-run media [...]

  • Freddie Prinze Jr First Impressions

    Freddie Prinze Jr. Joins ‘Punky Brewster’ Sequel Pilot at NBCU’s Peacock Streamer

    Freddie Prinze Jr. is joining another pilot, this time at NBCUniversal’s forthcoming Peacock streaming service. He will play a recurring role in the “Punky Brewster” sequel pilot which was ordered when the Peacock unfurled its slate of feathers back in September. Prinze Jr. was a part of the pilot for the CW’s “Nancy Drew” earlier [...]

  • Traci Blackwell

    BET Names Traci Lynn Blackwell Head of Scripted

    Traci Lynn Blackwell has joined BET has head of scripted programming. Blackwell joins BET from the CW, where she led current programming. As executive VP, scripted programming, Blackwell will lead all originals efforts for BET Networks’ linear channels and streaming service BET Plus. She will report to BET Networks president Scott Mills. “Traci brings an [...]

  • Ted Sarandos Netflix

    Ted Sarandos: Netflix Is Why 'Friends,' 'The Office' Remain So Popular

    In an onstage conversation with Katie Couric at Vanity Fair’s New Establishment Summit on Wednesday, Netflix chief content officer Ted Sarandos waved away concerns over the streaming service’s upcoming loss of “Friends” and “The Office,” instead focusing on the company’s push in original programming and its international content growth. “One of the reasons ‘Friends’ and [...]

  • Castle Rock -- "Let The River

    'Castle Rock' Boss on Annie Wilkes' Origins, Telling an Immigration Story in Season 2

    SPOILER ALERT: Do not read if you have not yet watched the first three episodes of “Castle Rock” Season 2, streaming now on Hulu. When “Castle Rock” co-creators and executive producers Dusty Thomason and Sam Shaw were first researching Maine to develop their Hulu anthology series based on the world of Stephen King, something that [...]

  • 'Adventure Time': HBO Max Orders Four

    'Adventure Time': HBO Max Orders Four One-Hour Specials

    Less than a week after announcing its historic deal with Studio Ghibli, HBO Max is continuing its push into animation. The forthcoming streamer has ordered four one-hour “Adventure Time” specials from Cartoon Network Studios, the first two of which will debut exclusively on HBO Max in 2020. Collectively titled “Adventure Time: Distant Lands,” the specials [...]

  • Euphoria HBO

    'It's an Explosion': Inside the Rising Costs of Making a Scripted TV Series

    When Apple TV plus launches on Nov. 1, it will do so with what’s arguably the most expensive new-series lineup in TV history. Among the streamer’s initial offerings are the drama “The Morning Show,” bearing a price tag believed to be more than $15 million an episode, and the dystopian sci-fi series “See,” which is [...]

More From Our Brands

Access exclusive content