×

Beer Company BrewDog Debuts Streaming-Video Service in Latest Niche SVOD Move

Netflix has been spending money on streaming-video content like, well, a drunken sailor. Now comes a subscription VOD product from a Scottish beer-brewing company that’s geared around a tippling lifestyle — with a show lineup that includes such fare as “Are You Smarter Than a Drunk Person?” and “Four Sheets.”

Indie brewery BrewDog is launching the BrewDog Network, with several hundred hours of programming spanning craft beer, cocktails, food, travel, comedy, game shows, and documentaries. The SVOD service, priced at $4.99 monthly, features 14 original series at launch, including “The BrewDog Show,” a reboot of the TV series that previously aired on NBCUniversal’s Esquire Network (which shut down in early 2017).

The SVOD service is available worldwide on Android and iOS devices and online at brewdognetwork.com. The five-bucks-per-month fee, the company noted, is less than the price of a pint of its beer.

The new “BrewDog Show” features James Watt (above right) and Martin Dickie (left), co-founders of the brewery, traveling the world to celebrate other beer-making practitioners and enthusiasts. The company’s headquarters is located north of Aberdeen, Scotland, and its U.S. operations are housed on a 42-acre site in Columbus, Ohio, that opened in 2017.

Popular on Variety

Other BrewDog Network originals are: “Are You Smarter Than a Drunk Person?”, hosted by actress-comedian Alison Becker (“Parks and Recreation”); “Four Sheets,” featuring comedian Zane Lamprey in a “drinkation” adventure inspired by his long-running series “Three Sheets”; and “Business Punks,” a docu-series in which Watt profiles “business misfits who have clawed their way to success.”

“After our previous TV show ‘Brew Dogs’ got cancelled, we didn’t want to sit around in our underpants, crying into a tub of ice cream,” Watt and Dickie said in a joint statement. “So we decided the only thing to do would be to build our own TV network.”

BrewDog Network’s lineup of acquired content includes: William Shatner’s “Brown Bag Wine Tasting”; Zane Lamprey’s “Drinking Made Easy”; “The Flying Winemaker,” an international wine and travel show; “Surfing the Menu,” hosted by chef Curtis Stone, in which two cooks travel discover the tastiest food and recipes in far-flung locales; and “Never Ever Try this at Home,” a comedy-reality series featuring hosts Teddy Wilson and Norm Sousa.

To launch the SVOD service, the brewery teamed with L.A.-based production company Redtail Media, which produced the original “Brew Dogs” TV series. Redtail partners Chris Burke and Jared Cotton serve as BrewDog Network’s GM and head of creative, respectively.

Watt and Dickie founded BrewDogs in 2010 through crowdfunding initiative Equity for Punks, raising £56 million ($72 million) over five rounds.

Watch BrewDog Network’s sizzle reel:

Pictured above: BewDog co-founders Martin Dickie (l.) and James Watt

More Digital

  • YouTube TV

    YouTube TV Is Dropping Fox Regional Sports Nets, YES Network After Sinclair Standoff

    YouTube TV, Google’s internet pay-TV service, said it will drop the Fox regional sports networks and the YES Network from customer lineups this Saturday, Feb. 29 — citing an impasse in negotiations with Sinclair Broadcast Group, which owns the RSNs. “We purchase rights from Sinclair to distribute content to you,” the YouTube TV account said [...]

  • Facebook F8 Conference 2019 - Mark

    Facebook Cancels F8 Developers Conference Over Coronavirus Fears

    The worldwide coronavirus pandemic has prompted Facebook to cancel this year’s F8 developers conference. The F8 2020 was scheduled for May 5-6 at the McEnery Convention Center in San Jose, Calif. The social giant had held the conference every year since 2007, and last year’s F8 drew more than 5,000 attendees, according to the company. [...]

  • Rachel Whitney Joins Spotify as Nashville

    Rachel Whitney Joins Spotify as Nashville Head of Editorial

    Rachel Whitney, formerly of YouTube, is joining Spotify as the Head of Editorial for Nashville, she announced in a social media post (which recently has become a method of the streaming giant announcing new employees).  A source close to the situation points out that the company now has two female executives at the helm of [...]

  • RM, V, Suga, Jin, Jimin, Jungkook,

    BTS' New Video for 'ON' Breaks YouTube Premiere Record (Watch)

    BTS have dropped their second official music video from their new album, “Map of the Soul: 7,” for the song “ON” — and within minutes of it dropping, the song became the biggest YouTube Premiere of all time, with 1.54 million concurrent viewers tuned in for the clip’s debut on YouTube Premieres. According to the [...]

  • Lisa Holme

    Discovery Hires Hulu's Lisa Holme to Lead Streaming Strategy

    Lisa Holme, a Hulu veteran who had been leading its international expansion strategy, has joined Discovery in a newly created role to oversee content and commercial strategy for the company’s direct-to-consumer streaming group. Discovery named Holme to the newly created role of group senior VP, content and commercial strategy, in Discovery’s direct-to-consumer group. She is [...]

  • Peloton

    Peloton Settles Legal Fight With Music Publishers

    Peloton settled a lawsuit filed by members of the U.S.’s music-publishing trade organization that had sought more than $300 million in damages over the interactive-fitness company’s alleged use of 2,468 unlicensed songs. The National Music Publishers’ Association (NMPA), which represents American music publishers and songwriters, and Peloton together announced that they have “fully settled” the [...]

More From Our Brands

Access exclusive content