×
You will be redirected back to your article in seconds

Blockchain Network Treeti Partners With Independent Filmmaker Project

Treeti, a new blockchain network for entertainment business co-founded by former MGM, Sony, and Starz marketing executive Amorette Jones, is partnering with the Independent Filmmaker Project. IFP helps budding filmmakers get their projects off the ground and has supported work by Ava DuVernay, Barry Jenkins, Dee Rees, Ryan Coogler, and Denis Villeneuve among others in its long history.

Treeti will support the IFP Expanded initiative, which is designed to support the next generation of filmmakers from around the world. Treeti’s blockchain network – essentially a publicly shared spreadsheet, with time-stamped records, or blocks, recording various transactions – allows content creators to simplify crowd-funding, royalty payments, and distribution. Participants in the IFP Expanded initiative will work with IFP and Treeti and receive assistance with marketing, distributing, and finding an audience. The plan is for Treeti and IFP to work together on six projects over 12 months.

“We are eager to bring our deeply engaging, thoughtful technology and customizing it specifically for those participating in these global programs,” said Jones, who is Treeti’s CEO. “Now more than ever, emerging voices and points of view are vital to explore, and we look forward to working closely with IFP to find the most exciting filmmakers the world has to offer.”

“Treeti is a perfect partner for IFP Expanded,” added Joana Vicente, executive director of IFP. “Their innovative technology and global focus offers us the ability to transport our iconic IFP programs across multiple borders, allowing countless filmmakers an opportunity to tell their stories and realize their creative vision.”

Treeti claims to be the first blockchain specifically created for the entertainment industry. Jones and co-founder Matej Boda, a blockchain technology expert, are heading to MipTV for the first time ahead of the full rollout of their business-to-business and consumer-focused blockchain networks later this year.

The entertainment business is getting to grips with the potential of the technology and how it can be harnessed for marketing, finance, and distribution purposes.

More Film

  • Miramax Developing 'I Won't Be Home

    Film News Roundup: Miramax Developing 'I Won't Be Home for Christmas'

    In today’s film news roundup, “I Won’t Be Home for Christmas” is in the works, the NFL has made a documentary about female team owners and D Street Pictures has signed Kenny Gage and Devon Downs to direct the dance feature “Move.” HOLIDAY PROJECT Miramax has acquired film rights to Lauren Iungerich’s holiday-themed screenplay “I [...]

  • Michael B. Jordan arrives at the

    Michael B. Jordan to Star in Warner Bros.' 'Methuselah' Movie

    Michael B. Jordan will produce and star in a “Methuselah” movie for Warner Bros., based on the Biblical story of a man who lived to be 969 years old. Jordan will produce through his Outlier Society production company along with Heyday’s David Heyman and Jeffrey Clifford. Warner Bros. has been developing the project for many [...]

  • Davids Chief Piera Detassis on Revamping

    Davids Chief Piera Detassis on Revamping Italy's Top Film Awards

    Piera Detassis recently became the first woman to head the David di Donatello Awards, Italy’s equivalent of the Oscars. Since then she’s been busy overhauling the inner workings of the prizes that will be awarded on Wednesday. Detassis, also the editor of Italian film publication Ciak, spoke exclusively to Variety about the challenges she’s faced [...]

  • Matteo Garrone's 'Dogman' Leads Davids Awards

    Matteo Garrone's 'Dogman' Leads Davids Awards Race

    With 15 nominations Matteo Garrone’s “Dogman” leads the pack of contenders for Italy’s David di Donatello Awards in a watershed year for the country’s top film nods that sees highbrow auteur titles reaping most of the David love just as local box-office grosses hit an all-time low. Garrone’s gritty revenge drama is followed closely with [...]

  • steven spielberg Apple TV Plus

    Steven Spielberg's Apple Appearance Riles Up Social Media: 'Big Old Mixed Message'

    Many Hollywood heavyweights flocked to Apple’s Cupertino, Calif. headquarters to help reveal the tech giant’s revamped steaming service Apple TV+ on Monday — but one such legend was so polarizing he became a national trending topic on Twitter for simply showing his face. Steven Spielberg was the first to appear in a dramatic short film [...]

  • Michael Lynne

    Former New Line Co-Chairman Michael Lynne Dies at 77

    Michael Lynne, the former co-chairman of New Line Cinema who played a key role in shepherding “The Lord of the Rings” trilogy, has died at his New York home. He was 77. Lynne’s death was confirmed Monday by longtime business partner Robert Shaye, who told Variety that Lynne’s family had informed him of Lynne’s passing [...]

  • Marisa Liston

    Sony Veteran Marisa Liston to Lead Lionsgate Movie Publicity

    Lionsgate has named Sony Pictures veteran executive Marisa Liston to lead all feature film and motion picture group publicity and communications strategy. Liston, who departed Sony in late 2018 after 17 years, has been assigned the newly created title of head of global earned media and communications. She will oversee domestic and international feature film [...]

More From Our Brands

Access exclusive content