You will be redirected back to your article in seconds

Turner’s Bleacher Report Taps Ed Romaine as Chief Brand Officer

Bleacher Report, Turner’s millennial-skewing digital sports division, has hired Ed Romaine as senior VP and chief brand officer.

Romaine, who officially started at B/R on April 9, reports to Howard Mittman, Bleacher Report’s chief revenue officer and chief marketing officer. Both are based in New York.

In the newly created role, Romaine will oversee Bleacher Report‘s entire marketing organization, heading up sales marketing to support revenue-based efforts and brand marketing. His hiring comes after Turner unveiled Bleacher Report Live, a new streaming sports service that will feature NBA, UEFA, NCAA and other live programming available on a per-event and subscription basis.

“The B/R brand means something – with a focus on engagement, content experiences that matter, and fan passion for sports and culture,” Dave Finocchio, CEO and co-founder, said in announcing Romaine’s hire. “Having Ed on board means we’ll have an experienced leader in place to further articulate and spread the incredible power of B/R’s platforms for our advertising and brand partners.”

Romaine and Mittman previously worked together at Condé Nast. Romaine, who worked at Condé Nast for five years, headed up marketing for GQ and launched initiatives including the GQ Grammy Party, GQ All Star Game Event and The Gent, a private social club in New York City. Mittman was formerly GQ’s publisher and served as chief business officer of Condé Nast’s Alpha group, which includes GQ, Golf Digest, Pitchfork, and the Wired Media Group before joining Bleacher Report in August 2017.

Most recently, Romaine was chief marketing officer at Kargo Mobile, a mobile brand advertising agency, which he joined in 2016. During his two years at Kargo, he oversaw product marketing, strategy, research, public relations and social communications, design, creative services and global experiences.

Prior to Condé Nast, Romaine worked for companies including Hearst, Bauer Media Group, Alloy Media and Warner Music Group. He has a bachelor’s degree in media studies and Spanish from Rutgers University in New Jersey and an MBA in international marketing from Southern New Hampshire University.

More Digital

  • China Video Streaming Giant iQIYI Loses

    Chinese Video Giant iQIYI Loses $1.3 Billion in 2018

    Chinese video streaming firm iQIYI lost over $1.3 billion in 2018, as revenues and subscriber numbers ballooned. The deepening losses reflected ever higher spending on original content production. Announcing its first full-year financials since a March IPO that launched it onto the NASDAQ, iQIYI said that it lost $1.3 billion (RMB9.1 billion) last compared with [...]

  • Roku headquarters

    Roku Aims to Top $1 Billion in Revenue in 2019, Beats Holiday Quarter Earnings Expectations

    Roku wants to become a billion-dollar company in 2019, and invest more in its ongoing international expansion. The streaming-device maker told investors on Thursday that it expects to generate between $1 billion and $1.025 billion this year, and that international growth was one of its key investment areas for 2019. Roku made these announcements as [...]

  • Vice Media

    Vice Media Taps Joe Simon as Chief Technology Officer (EXCLUSIVE)

    Joe Simon has been tapped as chief technology officer at Vice Media. The newly created role will include oversight of data analytics, engineering, information technology, media operations, media technology, post production, and systems management. Prior to Vice, Simon spent three years as Encompass Digital Media’s chief operating officer. Previously he held the chief technology officer [...]

  • att_logo

    AT&T Suspends YouTube Ad Spending as Boycott Over 'Pedophilia' Videos Scandal Widens

    AT&T, one month after it thought it was safe to advertise on YouTube again, said it is pulling all advertising spending from the world’s biggest video platform. The telco joins a boycott by marketers alarmed by the discovery that a secret group of child predators has been using YouTube to make sexual comments about kids. [...]

  • VR Pop-Up Opens Doors in Manhattan

    Future of Storytelling Pop-Up VR Arcade Is Coming to Manhattan

    Manhattan is getting a location-based virtual reality (VR) pop-up, courtesy of Future of Storytelling: The temporary Story Arcade will open its doors in the Starrett-Lehigh building this coming Saturday, and host a number of VR experiences, including Felix & Paul Studio’s “Traveling While Black,” Fable’s “Wolves in the Walls” and MWM Immersive’s immersive theater VR [...]

  • Amy Winehouse

    Amy Winehouse Hologram Tour Canceled Over 'Challenges and Sensitivities'

    Amy Winehouse will not be “Back to Black” in a holographic live tour after all. The late British singer, who died in 2011, was to be featured in a stage show slated to launch near the end of 2019. But the producer of the show, BASE Hologram, has indefinitely postponed plans for the Winehouse show, [...]

  • Jennifer Lopez

    Jennifer Lopez Joins TikTok App to Promote NBC's 'World of Dance'

    Jennifer Lopez is the latest celebrity to hop on TikTok, the short-form video app owned by Chinese internet giant ByteDance — more proof of the app’s growing traction, and reflective of media companies’ desire to reach its young-skewing base. Lopez had a very specific aim: to get fans excited about “World of Dance,” the NBC [...]

More From Our Brands

Access exclusive content