×
You will be redirected back to your article in seconds

Beyonce Announces More Post-Coachella College Scholarships, This Time in Partnership With Google

Beyonce switched up her set a bit for Coachella’s second weekend, and Monday morning she did the same for another $100,000 grant to be divided between four Historically Black College or Universities — this one from Google.org, the tech giant’s charitable arm. Through her BeyGOOD initiative, the singer announced a partnership with Google.org to award four new scholarships as part of her Homecoming Scholars Award Program, and she also “issues a challenge to other businesses to join Google.org in investing in excellence through education,” according to the announcement.

Google.org has matched the $100,000 grant Beyoncé announced last week, which will enable four additional HBCUs to receive $25,000 scholarships for the 2018-2019 academic year. The schools chosen are Texas Southern University, located in Beyoncé’s home city of Houston; Fisk University in Nashville, Tennessee, the alma mater of her father, Mathew Knowles; Grambling State University in Grambling, Louisiana; and Morehouse College in Atlanta, Georgia. HBCUs are institutions of higher education in the United States that were established before the Civil Rights Act of 1964 with the intention of primarily serving the African-American community.

“Google understands the vital role historically black colleges and universities play in delivering a high quality and culturally responsive education,” said Maab Ibrahim, a Google.org program manager, in the announcement. “In the last several years, Google has launched innovative programs to close the distance between Silicon Valley and HBCUs; we are proud to continue that commitment by matching Beyoncé’s generous donation.”

“Partnering with organizations like Google.org in support of HBCUs is our way of elevating cultural touchstones that paint a clear picture of excellence and opportunity through diverse education,” said Ivy McGregor, Director of Philanthropy and Corporate Relations at Parkwood Entertainment, which houses BeyGOOD. “We challenge other businesses across the country to join us in this commitment to higher education and investment in the future.”

On April 14, Beyoncé made history at the 2018 Coachella Valley Music and Arts Festival by becoming the first Black woman to headline in the festival’s 19-year run. Her set featured more than 150 performers, most or all of whom were people of color. She repeated the performance, with a few key variations, on Saturday night.

The announcement reflects some of Beyonce’s intentions for the performance: “The show, with its homage to excellence in education, was a celebration of the homecoming weekend experience, the highest display of college pride. The energy-filled production put the spotlight on art and culture, mixing the ancient and the modern, which resonated masterfully through the marching band, performance art, choir and dance. It was the impetus to mark her second scholarship program.”

“As a Morehouse graduate myself, I can attest that HBCUs provide both an excellent educational opportunity, as well as a community of support that lasts a lifetime,” says Steve Pamon, President and COO of Parkwood Entertainment, the company serving as the umbrella for Beyoncé’s production and business ventures.  “The lifeblood of that community is an annual pilgrimage to homecoming.  This scholarship program can ensure that more students will enjoy the HBCU experience that continues to enrich my life.” A total of eight schools will now receive Homecoming Scholars awards for the 2018-2019 academic year, including awards previously-announced for Xavier University of Louisiana, Wilberforce University in Ohio, Tuskegee University in Alabama and Bethune-Cookman, University in Florida.

One winner from each school will receive $25,000 for the 2018-2019 academic year for study in various fields.  This is the second year of scholars programs created by Beyoncé.

The Formation Scholars Awards Program, also a merit scholarship program, was established in April 2017 in celebration of the one-year anniversary of “Lemonade,” Beyonce’s 2016 visual album. The Formation Scholars awards “encouraged and supported young women who are bold, creative, conscious, confident and unafraid to think outside of the box.”

The Homecoming Scholars Award Program for 2018-2019 will expand to qualifying students at the universities, regardless of gender.  The disciplines will include literature, creative arts, African-American studies, science, education, business, communications, social sciences, computer science and engineering.  All applicants must maintain a 3.5 GPA or above. All finalists and winners will be selected by the universities. Winners will be announced this summer.

 

More Digital

  • Fortnite Battle Royale

    Epic Pulls 'Fortnite' Ads From YouTube After Child Predator Controversy

    Epic Games is no longer running “Fortnite” pre-roll ads on YouTube after it was discovered they were playing on videos alleged predators used to exploit children, according to The Verge. The developer has paused all of its pre-roll advertising, which plays before a video starts on the streaming platform, a spokesperson said. It also reached [...]

  • New Video Shows Off Vive Cosmos

    New Video Shows Off Vive Cosmos VR Controllers

    There’s still much to be learned about HTC’s Vive Cosmos — like release date, specs, and price — but Wednesday the company released a short teaser video giving a slightly better glimpse of the controllers in action. The new controllers look a bit like rival VR headset Oculus Rift’s Touch controller, though reversed in some [...]

  • YouTube logo

    Disney Reportedly Pulls YouTube Ads Over Child-Exploitation Controversy

    YouTube is facing yet another big advertiser backlash, with Disney and Epic Games among the marketers said to have pulled their ad spending after the Google-owned video platform was accused of facilitating what a critic described as a “soft-core pedophilia ring.” Vlogger Matt Watson, in a Feb. 17 video on his YouTube channel MattsWhatItIs, showed [...]

  • Samsung Galaxy S10, Galaxy S10+ Unveiled

    Samsung Announces Galaxy S10, Galaxy S10+ Phones

    Samsung officially announced its new flagship phones, the Galaxy S10 and its larger sibling, Galaxy S10+, at its Unpacked press event in San Francisco on Wednesday morning. The new phone features a punch-hole cut-out for its front-facing camera, which allowed the company to use an edge-to-edge screen design without the notch found on the latest [...]

  • Samsung's Galaxy Fold Unveiled at Unpacked

    Samsung Announces Galaxy Fold, a $1,980 Foldable Phone

    Samsung officially announced its new foldable phone, dubbed the Galaxy Fold, at its Unpacked press event in San Francisco Wednesday morning. The device features two screens that unfold to a tablet-sized slate. “We are giving you a device that doesn’t just define a new category, it defies categories,” said Samsung senior vice president of product [...]

  • ABC-Oscar-Game

    ABC to Launch Oscars Live Play-Along Game With $50,000 Grand Prize

    ABC is hoping to drive viewers to its host-less telecast of the 91st Academy Awards on Sunday by dangling the promise of cold, hard cash to one lucky winner. The broadcaster is launching “The Official Oscar Game,” a live game that will let viewers play along in real time during the awards presentation. The game’s [...]

  • Dave Finocchio - Bleacher Report

    Bleacher Report Co-Founder Dave Finocchio to Exit This Summer

    Dave Finocchio is leaving Turner’s Bleacher Report, the millennial-skewing digital sports company he co-founded in 2005 and led as CEO for the last three years. With Finocchio set to exit in June, Turner Sports has named Howard Mittman as CEO of Bleacher Report to replace him. Finocchio hired Mittman, who has held a dual role [...]

More From Our Brands

Access exclusive content