×

Beyonce Announces More Post-Coachella College Scholarships, This Time in Partnership With Google

Beyonce switched up her set a bit for Coachella’s second weekend, and Monday morning she did the same for another $100,000 grant to be divided between four Historically Black College or Universities — this one from Google.org, the tech giant’s charitable arm. Through her BeyGOOD initiative, the singer announced a partnership with Google.org to award four new scholarships as part of her Homecoming Scholars Award Program, and she also “issues a challenge to other businesses to join Google.org in investing in excellence through education,” according to the announcement.

Google.org has matched the $100,000 grant Beyoncé announced last week, which will enable four additional HBCUs to receive $25,000 scholarships for the 2018-2019 academic year. The schools chosen are Texas Southern University, located in Beyoncé’s home city of Houston; Fisk University in Nashville, Tennessee, the alma mater of her father, Mathew Knowles; Grambling State University in Grambling, Louisiana; and Morehouse College in Atlanta, Georgia. HBCUs are institutions of higher education in the United States that were established before the Civil Rights Act of 1964 with the intention of primarily serving the African-American community.

“Google understands the vital role historically black colleges and universities play in delivering a high quality and culturally responsive education,” said Maab Ibrahim, a Google.org program manager, in the announcement. “In the last several years, Google has launched innovative programs to close the distance between Silicon Valley and HBCUs; we are proud to continue that commitment by matching Beyoncé’s generous donation.”

“Partnering with organizations like Google.org in support of HBCUs is our way of elevating cultural touchstones that paint a clear picture of excellence and opportunity through diverse education,” said Ivy McGregor, Director of Philanthropy and Corporate Relations at Parkwood Entertainment, which houses BeyGOOD. “We challenge other businesses across the country to join us in this commitment to higher education and investment in the future.”

On April 14, Beyoncé made history at the 2018 Coachella Valley Music and Arts Festival by becoming the first Black woman to headline in the festival’s 19-year run. Her set featured more than 150 performers, most or all of whom were people of color. She repeated the performance, with a few key variations, on Saturday night.

The announcement reflects some of Beyonce’s intentions for the performance: “The show, with its homage to excellence in education, was a celebration of the homecoming weekend experience, the highest display of college pride. The energy-filled production put the spotlight on art and culture, mixing the ancient and the modern, which resonated masterfully through the marching band, performance art, choir and dance. It was the impetus to mark her second scholarship program.”

“As a Morehouse graduate myself, I can attest that HBCUs provide both an excellent educational opportunity, as well as a community of support that lasts a lifetime,” says Steve Pamon, President and COO of Parkwood Entertainment, the company serving as the umbrella for Beyoncé’s production and business ventures.  “The lifeblood of that community is an annual pilgrimage to homecoming.  This scholarship program can ensure that more students will enjoy the HBCU experience that continues to enrich my life.” A total of eight schools will now receive Homecoming Scholars awards for the 2018-2019 academic year, including awards previously-announced for Xavier University of Louisiana, Wilberforce University in Ohio, Tuskegee University in Alabama and Bethune-Cookman, University in Florida.

One winner from each school will receive $25,000 for the 2018-2019 academic year for study in various fields.  This is the second year of scholars programs created by Beyoncé.

The Formation Scholars Awards Program, also a merit scholarship program, was established in April 2017 in celebration of the one-year anniversary of “Lemonade,” Beyonce’s 2016 visual album. The Formation Scholars awards “encouraged and supported young women who are bold, creative, conscious, confident and unafraid to think outside of the box.”

The Homecoming Scholars Award Program for 2018-2019 will expand to qualifying students at the universities, regardless of gender.  The disciplines will include literature, creative arts, African-American studies, science, education, business, communications, social sciences, computer science and engineering.  All applicants must maintain a 3.5 GPA or above. All finalists and winners will be selected by the universities. Winners will be announced this summer.

 

Popular on Variety

More Digital

  • fundo logo

    Google‘s Area 120 Is Testing Fundo, a Crowdfunding Service for Creators (EXCLUSIVE)

    Google’s skunkworks lab Area 120 has been quietly testing an events-centric crowdfunding service for YouTubers, Variety has learned. Called Fundo, the service allows creators to invite their fans to virtual meet & greet sessions and other paid online events. A Google spokesperson confirmed the testing in a statement provided to Variety: “One of the many [...]

  • Telling Lies - Logan Marshall-Green

    Sam Barlow's 'Telling Lies' Government-Surveillance Thriller Game Sets Release Date

    After more than two years in the works, “Telling Lies” — the investigative thriller from acclaimed game creator Sam Barlow — is ready to take the stage. The game, produced with and released by Annapurna Interactive, will be available next Friday, Aug. 23, via Steam and Apple’s Mac and iOS app stores. “Telling Lies” will [...]

  • YouTube logo

    YouTube Will Stop Letting Copyright Holders Seize Revenue via Manual Claims on Very Short Music Clips

    YouTube is pushing back against overzealous copyright policing by music companies. Starting in mid-September, the video giant will forbid copyright holders from making manual claims to commandeer revenue generated by YouTube videos that include very short music clips (e.g., five seconds of a song) or “unintentional” music (like music from passing cars). “One concerning trend [...]

  • Chelsea Handler memoir book buy online

    Chelsea Handler Bonds With Alexa in iHeartRadio Smart Speaker Promo

    iHeartRadio has teamed up with Amazon to promote Chelsea Handler’s podcast “Life Will Be The Death Of Me.” Beginning this Thursday, users of Amazon’s Echo smart speaker and other devices with Alexa built-in can opt to get their mornings started with Handler cracking jokes and exchanging banter with the smart assistant. Users simply have to [...]

  • David Messinger, Activision Blizzard

    Activision Blizzard Hires CAA Veteran David Messinger as CMO

    Activision Blizzard tapped David Messinger, a former 15-plus-year veteran of CAA, as its first corporate-wide chief marketing officer. Messinger, based in Santa Monica, reports to Coddy Johnson, Activision Blizzard’s president and COO. It’s the first time the video-game company has appointed a CMO who will oversee the global marketing operations across all of Activision Blizzard [...]

  • Ashley Flowers - Crime Junkie

    'Crime Junkie' Podcast Host Ashley Flowers Responds to Plagiarism Allegations

    Ashley Flowers, creator and host of “Crime Junkie” — currently the No. 1 true-crime podcast — has been accused of using material in her show from multiple sources without credit. In a statement sent to Variety, Flowers said in part, “we recently made the decision to pull down several episodes from our main feed when their [...]

More From Our Brands

Access exclusive content