×
You will be redirected back to your article in seconds

Best Buy to Start Selling Toshiba Fire TVs in June, Starting at $330

Toshiba smart TVs powered by Amazon’s Fire TV operating system are set to go on sale at Best Buy at the end of June, the retailer announced Wednesday. The cheapest model, a 43-inch 4K TV set with HDR support, will be available for just $329.99.

In addition to the 43-inch model, Best Buy will also start selling a 50-inch and 55-inch Toshiba TV powered by Fire TV next month. The 50-inch model will go on sale for $399.99, and the 55-inch model will cost for $479.99. Consumers are able to preorder any of the tree models effective immediately.

Best Buy and Amazon first announced their partnership on TV sets powered by the Fire TV operating system last month. As part of a multi-year partnership, Best Buy will sell Fire TVs under the Toshiba and Insignia brands in store as well as via its website. And for the first time in its history, Best Buy will also become an Amazon seller to distribute TVs on Amazon.com.

Both companies have committed to selling a total of 11 TV sets via Best Buy this year. The goal of the partnership is clearly to get Amazon’s Fire TV operating system in front of many more eyeballs, which could benefit Amazon’s video business.

In addition to making Prime Video more attractive, getting Amazon’s video storefront onto the home screen of millions of TVs could also help the company become an even bigger player in the subscription video resale business. The Diffusion Group estimated last week that Amazon’s Channels storefront is already responsible for more than 50% of all HBO online sales.

With its Best Buy partnership, Amazon is also defending itself against competitors like Google and Roku, both of which have been pushing to get their own smart TV operating system in front of bigger audiences. Roku CEO Anthony Wood said during the company’s Q1 earnings call that he wasn’t worried about the partnership between Amazon and Best Buy. However, investors apparently weren’t so sure about that, sending Roku’s stock down 2.4% Wednesday.

 

More Digital

  • Google Stadia is a Net Neutrality

    Google Stadia is a Net Neutrality Nightmare

    At the Game Developers Conference (GDC) this year, Google announced that it has taken up the long and ever-lengthening dream of the video game streaming service. Meant to replace the hefty, pricey, altogether confounding experience of buying and using various gaming hardware, Google Stadia will run video games on Google’s own hardware in a server [...]

  • crunchyroll logo

    Crunchyroll Raises Subscription Price to $7.99

    AT&T-owned anime subscription video service Crunchyroll is raising its monthly subscription price from $6.95 to $7.99 a month, it announced in an email to members Friday. It’s the service’s first price increase ever, according to a spokesperson. The new pricing will go into effect on May 1 for new subscribers, while existing members will see [...]

  • StyleHaul

    StyleHaul Shuts Down U.S. Operations, Lays Off About 65 Employees

    The axe is falling on StyleHaul: The fashion, beauty and lifestyle digital media and marketing company owned by RTL Group is shuttering U.S. operations, resulting the layoff of around 65 employees. StyleHaul offices in L.A., with about 55 employees, and in New York City, with around 10 staffers, are closing. RTL said StyleHaul’s U.K. operations, [...]

  • Bandsintown Platform Acquires Hypebot, MusicThinkTank

    Bandsintown Platform Acquires Hypebot, MusicThinkTank

    Bandsintown, a leading platform for letting music fans know about upcoming concerts by their favorite artists, has acquired Hypebot, a news site publishing stories about the music industry and technology, and its sister site MusicThinkTank. “I’m proud to share that Hypebot and MusicThinkTank have been acquired by Bandsintown,” wrote Bruce Houghton, the founder of the [...]

  • Star-Wars-The-Clone-Wars

    Netflix Will Lose Disney's 'Star Wars: The Clone Wars,' James Bond Movies in April 2019

    More Disney content is about to roll off Netflix: The 2008 “Star Wars: The Clone Wars” animated movie as well as six seasons of the subsequent “Clone Wars” series are among the titles set to leave the streaming service next month. According to Netflix, the original Lucasfilm movie along with “Star Wars: The Clone Wars” [...]

  • Vertigo Games Believes ‘Location-Based Virtual Reality’

    Vertigo Games Believes ‘Location-Based Virtual Reality’ Is Future of VR

    As virtual reality becomes more and more available, many developers are looking for new frontiers to expand the experiences offered by the tech. For Netherlands-based Vertigo Games, that next frontier is what they call “location-based virtual reality.” It’s essentially high-quality VR experiences where players aren’t tethered to a PC or even to the confines of [...]

  • GDC 2019: Google's Play For Gaming

    GDC 2019: Google's Play for Gaming Ubiquity, Rise of Ray Tracing, Store Wars

    The Game Developers Conference finished up Friday evening, wrapping one of the most exciting GDCs in recent memory with Google’s splashy entrance into AAA video gaming, the emergence of real-time ray tracing as a compelling technology for film, TV, and games, and the growing war between two global estore powerhouses: Valve’s Steam and the Epic [...]

More From Our Brands

Access exclusive content