×
You will be redirected back to your article in seconds

Best Buy to Start Selling Toshiba Fire TVs in June, Starting at $330

Toshiba smart TVs powered by Amazon’s Fire TV operating system are set to go on sale at Best Buy at the end of June, the retailer announced Wednesday. The cheapest model, a 43-inch 4K TV set with HDR support, will be available for just $329.99.

In addition to the 43-inch model, Best Buy will also start selling a 50-inch and 55-inch Toshiba TV powered by Fire TV next month. The 50-inch model will go on sale for $399.99, and the 55-inch model will cost for $479.99. Consumers are able to preorder any of the tree models effective immediately.

Best Buy and Amazon first announced their partnership on TV sets powered by the Fire TV operating system last month. As part of a multi-year partnership, Best Buy will sell Fire TVs under the Toshiba and Insignia brands in store as well as via its website. And for the first time in its history, Best Buy will also become an Amazon seller to distribute TVs on Amazon.com.

Both companies have committed to selling a total of 11 TV sets via Best Buy this year. The goal of the partnership is clearly to get Amazon’s Fire TV operating system in front of many more eyeballs, which could benefit Amazon’s video business.

In addition to making Prime Video more attractive, getting Amazon’s video storefront onto the home screen of millions of TVs could also help the company become an even bigger player in the subscription video resale business. The Diffusion Group estimated last week that Amazon’s Channels storefront is already responsible for more than 50% of all HBO online sales.

With its Best Buy partnership, Amazon is also defending itself against competitors like Google and Roku, both of which have been pushing to get their own smart TV operating system in front of bigger audiences. Roku CEO Anthony Wood said during the company’s Q1 earnings call that he wasn’t worried about the partnership between Amazon and Best Buy. However, investors apparently weren’t so sure about that, sending Roku’s stock down 2.4% Wednesday.

 

Popular on Variety

More Digital

  • Elite Season 2

    San Sebastian: Spain’s SVOD Players Debate Competition, Brand, Talent

    SAN SEBASTIAN  — Executives from HBO, Netflix, Amazon and Movistar+ and “Elite” co-creator Darío Madrona took to the stage to field questions on the Global Impact of Spanish Series. Here, briefly, are five takeaways: 1.Spain First “La Casa de Papel” was watched by 34,355,956 Netflix accounts over its first seven days,  after a July 19 [...]

  • Tinder - Swipe Night

    Tinder's Apocalyptic 'Swipe Night' Interactive Dating Show Sets Release Date

    Tinder next month will bow its first original entertainment content — “Swipe Night,” an interactive adventure series in which viewers are forced to make dating choices on humanity’s last night on Earth. Variety previously reported details of the location-based social network/dating app service’s foray into original content, which recently wrapped production in Mexico City and [...]

  • Editorial Use onlyMandatory Credit: Photo by

    YouTube Rolls Back Verification Changes, Says Verified Creators Can Keep Their Badge

    A day after announcing significant changes to its verification program, YouTube announced Friday afternoon that it won’t be de-verifying existing creators after all. “We heard loud and clear how much the badge means to you,” said YouTube product manager Jonathan McPhie in a blog post. “Channels that already have the verification badge will now keep it [...]

  • BLive: BitTorrent Live Streaming App to

    BitTorrent to Launch Public Beta of New Live Streaming App

    BitTorrent is getting ready to open the floodgates for its new live streaming app, dubbed BitTorrent Live: The company plans to launch a BitTorrent Live Android app on various app stores as part of a public beta test late Friday, according to a spokesperson. BitTorrent Live, which is also known as BLive, is being described [...]

  • Netflix - Apple TV

    Netflix Stock Drops After CEO Acknowledges 'Tough Competition' Coming From Disney, Apple

    Netflix shares fell as much as 7% Friday to a nine-month low, coming after CEO Reed Hastings commented that the November launches of Disney Plus and Apple TV Plus will introduce a “whole new world” of competition. Hastings, speaking at the Royal Television Society conference Friday in Cambridge, England, said, “While we’ve been competing with [...]

  • Facebook

    Facebook Suspends Tens of Thousands of Apps During Privacy Investigation

    Facebook has suspended tens of thousands of apps ever since it began investigating potential privacy abuses, the company said Friday. The apps in question had been built by around 400 developers, and a suspension doesn’t necessarily indicate actual privacy violations. Facebook began combing through millions of apps that made use of its platform after the [...]

  • tivo logo

    Tivo Plans to Launch Android TV Dongle, Tivo+ Curation App

    DVR maker Tivo is getting ready to release a new device that may not record television at all: The company plans to launch a $50 Roku-like TV dongle early next year, its new CEO Dave Shull revealed in a conversation with CNN this week. The new device will be powered by Google’s Android TV platform, [...]

More From Our Brands

Access exclusive content