×

AT&T Is Hiking DirecTV Now Plan Prices by $5 Per Month

AT&T is raising the prices of DirecTV Now starting this month, by an additional $5 monthly for all plans — a move that the telco says brings its entry-level internet-TV bundle in line with competitors.

AT&T’s $5-per-month price increase takes effect July 26, 2018. For customers who subscribed to DirecTV Now before then using a promo offer, the price won’t change until the promotion ends.

The telco has marketed DirecTV Now as a less expensive and more convenient way to buy pay TV compared with traditional cable and satellite TV (including the DirecTV satellite service). Now AT&T is raising rates on the over-the-top service, although for cord-cutters the pricing is still more attractive.

The cheapest DirecTV Now package, “Live a Little” with about 60 channels, will now cost $40 per month. The top-tier “Gotta Have It” bundle with more than 120 channels, will increase to $75 monthly.

“To continue delivering the best possible streaming experience for both new and existing customers, we’re bringing the cost of this service in line with the market — which starts at a $40 price point,” an AT&T rep said in a statement.

Popular on Variety

Pricing for DirecTV Now’s Todo y Más bundle will remain unchanged at $45 per month for around 90 channels in Spanish and English.

The $40 monthly price point had become the floor for most “skinny” bundles. That’s the price of Hulu With Live TV, Sony’s PlayStation Vue entry-level Access package, and Google’s YouTube TV, which upped the price of its skinny bundle to $40 per month (although customers who subscribed at the original $35 monthly price point, for now, have not had their rates raised).

Dish Network’s Sling TV charges $40 per month for its full lineup of channels. Last week Sling TV raised the price of the Orange plan (which includes ESPN and Disney networks) to $25 monthly; the Blue package (with Fox networks) remains $25.

AT&T posted an FAQ on the DirecTV Now website about the price increases. The company recently rolled out an upgrade to the DirecTV Now apps; among other enhancements, that offers access to the beta version of its True Cloud DVR with up to 20 hours of storage and up to three simultaneous streams per account.

The rate hikes were first reported by CordCuttersNews.com.

More Digital

  • Alamo Drafthouse LA

    Alamo Drafthouse Unveils Monthly Subscription Service

    Alamo Drafthouse, the Texas-based cinema chain that popularized in-theater dining, is offering a subscription service to rival the AMCs and Regals of the exhibition industry. The company unveiled Season Pass, a monthly program that will be available to patrons in its 41 locations across the country. Season Pass will provide one regularly priced ticket per [...]

  • TV Decline Pay TV Placeholder

    Traditional Pay-TV Operators Lost 6 Million Subscribers in 2019 as Cord-Cutting Picks Up Speed

    The U.S. satellite and cable TV business declined at an unprecedented rate last year — with traditional pay-TV providers dropping a staggering 6 million customers, a 7% year-over-year decline. In the fourth quarter of 2019 alone, traditional TV distributors lost around 1.5 million subs, dropping to about 83 million total at year-end, according to estimates [...]

  • Onward Animated Film 2020

    ‘Onward’ Tops Studios’ TV Ad Spending

    In this week’s edition of the Variety Movie Commercial Tracker, powered by the always-on TV ad measurement and attribution company iSpot.tv, Disney Pixar claims the top spot in spending with “Onward.” Ads placed for the animated film had an estimated media value of $4.99 million through Sunday for 784 national ad airings on 35 networks. [...]

  • Cash and Maverick Baker

    TikTok Stars Cash and Maverick Baker Sign With Shots Studios

    Cash and Maverick Baker, teen-brother digital influencers and musicians with big followings on the TikTok short-video social app, have signed with management company Shots Studios, whose talent roster also includes Lele Pons. Born and raised in Henryetta, Okla., the Baker brothers run a joint TikTok account (with 7 million followers) where they post comedy, lip-sync [...]

  • Redbox Free Live TV

    Why Redbox Is Moving Into Free, Ad-Supported Streaming Video

    Redbox, best known for its network of fire-engine-red DVD-rental kiosks, has thrown its hat into the free-TV ring — with an ad-supported service that looks a lot like ViacomCBS’s Pluto TV. The company’s Redbox Free Live TV service, which soft-launched earlier this month, is now available nationwide as of Tuesday (Feb. 18). Like Pluto TV’s [...]

  • Erika North

    Erika North Joins Amazon Studios in Asia (EXCLUSIVE)

    Seasoned Asian TV production executive, Erika North has joined Amazon as head of Asia-Pacific Originals at Amazon Studios. North’s LinkedIn profile was updated to show her new status since February. North did not respond to  enquiries, but an Amazon source with knowledge of the situation told Variety that she took up the role from Tuesday. [...]

  • HQ Trivia

    HQ Trivia Lives? CEO Claims He's Found Potential Buyer for Live Game-Show App

    Hold the phone, HQties — there might be a second act for HQ Trivia. The once-buzzy live game-show app, whose audience had declined after peaking two years ago, shut down last week after the company ran out of money and a deal to sell it fell through. Now Rus Yusupov, CEO of parent company Intermedia [...]

More From Our Brands

Access exclusive content