×

AT&T Is Hiking DirecTV Now Plan Prices by $5 Per Month

AT&T is raising the prices of DirecTV Now starting this month, by an additional $5 monthly for all plans — a move that the telco says brings its entry-level internet-TV bundle in line with competitors.

AT&T’s $5-per-month price increase takes effect July 26, 2018. For customers who subscribed to DirecTV Now before then using a promo offer, the price won’t change until the promotion ends.

The telco has marketed DirecTV Now as a less expensive and more convenient way to buy pay TV compared with traditional cable and satellite TV (including the DirecTV satellite service). Now AT&T is raising rates on the over-the-top service, although for cord-cutters the pricing is still more attractive.

The cheapest DirecTV Now package, “Live a Little” with about 60 channels, will now cost $40 per month. The top-tier “Gotta Have It” bundle with more than 120 channels, will increase to $75 monthly.

“To continue delivering the best possible streaming experience for both new and existing customers, we’re bringing the cost of this service in line with the market — which starts at a $40 price point,” an AT&T rep said in a statement.

Pricing for DirecTV Now’s Todo y Más bundle will remain unchanged at $45 per month for around 90 channels in Spanish and English.

The $40 monthly price point had become the floor for most “skinny” bundles. That’s the price of Hulu With Live TV, Sony’s PlayStation Vue entry-level Access package, and Google’s YouTube TV, which upped the price of its skinny bundle to $40 per month (although customers who subscribed at the original $35 monthly price point, for now, have not had their rates raised).

Dish Network’s Sling TV charges $40 per month for its full lineup of channels. Last week Sling TV raised the price of the Orange plan (which includes ESPN and Disney networks) to $25 monthly; the Blue package (with Fox networks) remains $25.

AT&T posted an FAQ on the DirecTV Now website about the price increases. The company recently rolled out an upgrade to the DirecTV Now apps; among other enhancements, that offers access to the beta version of its True Cloud DVR with up to 20 hours of storage and up to three simultaneous streams per account.

The rate hikes were first reported by CordCuttersNews.com.

More Digital

  • apple AR patent application

    Apple Patents Gesture, Expression Tracking for Mixed Reality Headset

    Apple’s upcoming mixed reality headset could include a number of sensors to track the eyes, gestures and even facial expressions of its users. The company applied for a patent to track these kinds of inputs, and combine them with information gathered from outward-facing sensors for mixed reality experiences. The patent application in question, simply titled [...]

  • Natalie Portman Thor Comic Con

    Comic-Con: Marvel 'Shock and Awe' Strategy Dominates Twitter Buzz

    Disney’s Marvel Studios handily won the hype trophy from this year’s Comic-Con International San Diego. Marvel Studios — which returned to the 2019 Comic-Con stage with a chock-full Phase 4 slate of announcements — dominated the discussion on Twitter out of the convention, capturing the biggest volume of buzz for nine of the top 10 [...]

  • Nigeria’s Kunle Afolayan: African Audiences Shouldn’t

    Nigeria’s Kunle Afolayan: African Audiences Shouldn’t Be ‘Second-Class’

    DURBAN–A young boy from a middle-class home gets an unconventional schooling in the ways of the world when he’s forced to apprentice at a mechanic’s workshop in a rough-and-tumble section of Lagos. “Mokalik” is the latest feature from Kunle Afolayan, a leading figure in the wave of filmmakers revitalizing the Nigerian film industry. The film [...]

  • SAG-AFTRA HQ

    SAG-AFTRA Ends Long Strike Against Ad Agency Bartle Bogle Hegarty

    SAG-AFTRA has ended its 10-month strike against Bartle Bogle Hegarty after the advertising agency agreed to sign the union’s new commercials contract. The union instructed its 160,000 members in September not to accept any work for BBH, which had been signed to SAG-AFTRA’s commercials contracts since 1999. The strike came two weeks after BBH publicly [...]

  • FaceApp is displayed on an iPhone,

    SAG-AFTRA Warns Members About FaceApp Terms of Use

    SAG-AFTRA is warning its 160,000 members about the “overreaching and invasive” terms of use for the FaceApp mobile application. FaceApp, developed by Russian company Wireless Lab, uses neural network technology to automatically generate transformations of faces in photographs. The app can be used to make users appear older, younger, or change gender. The terms include [...]

  • J. Cole

    Apple Music Launches 'Rap Life' Playlist

    Apple Music announced the launch of “Rap Life,” a new global playlist focusing on contemporary rap artists and culture. It replaces the former “The A-List: Hip-Hop” playlist. Said Ebro Darden, Apple Music’s Global Editorial Head of Hip-Hop and R&B: “We flipped it to dig deeper into into the lifestyle [and to] keep pushing the culture [...]

More From Our Brands

Access exclusive content