×
You will be redirected back to your article in seconds

AT&T Is Hiking DirecTV Now Plan Prices by $5 Per Month

AT&T is raising the prices of DirecTV Now starting this month, by an additional $5 monthly for all plans — a move that the telco says brings its entry-level internet-TV bundle in line with competitors.

AT&T’s $5-per-month price increase takes effect July 26, 2018. For customers who subscribed to DirecTV Now before then using a promo offer, the price won’t change until the promotion ends.

The telco has marketed DirecTV Now as a less expensive and more convenient way to buy pay TV compared with traditional cable and satellite TV (including the DirecTV satellite service). Now AT&T is raising rates on the over-the-top service, although for cord-cutters the pricing is still more attractive.

The cheapest DirecTV Now package, “Live a Little” with about 60 channels, will now cost $40 per month. The top-tier “Gotta Have It” bundle with more than 120 channels, will increase to $75 monthly.

“To continue delivering the best possible streaming experience for both new and existing customers, we’re bringing the cost of this service in line with the market — which starts at a $40 price point,” an AT&T rep said in a statement.

Pricing for DirecTV Now’s Todo y Más bundle will remain unchanged at $45 per month for around 90 channels in Spanish and English.

The $40 monthly price point had become the floor for most “skinny” bundles. That’s the price of Hulu With Live TV, Sony’s PlayStation Vue entry-level Access package, and Google’s YouTube TV, which upped the price of its skinny bundle to $40 per month (although customers who subscribed at the original $35 monthly price point, for now, have not had their rates raised).

Dish Network’s Sling TV charges $40 per month for its full lineup of channels. Last week Sling TV raised the price of the Orange plan (which includes ESPN and Disney networks) to $25 monthly; the Blue package (with Fox networks) remains $25.

AT&T posted an FAQ on the DirecTV Now website about the price increases. The company recently rolled out an upgrade to the DirecTV Now apps; among other enhancements, that offers access to the beta version of its True Cloud DVR with up to 20 hours of storage and up to three simultaneous streams per account.

The rate hikes were first reported by CordCuttersNews.com.

More Digital

  • Streaming Powers U.S. Latin Music Market

    Streaming Powers U.S. Latin Music Market to 18% Growth

    The U.S. Latin music business experienced its second year of double-digit growth in 2018, driven almost entirely by streaming, according to the RIAA’s year-end report. The Latin market grew 18% in 2018 to $413 million, driven by a nearly 50% growth in revenues from paid subscriptions, the report says. Streaming formats made up a whopping [...]

  • Editorial use only. No book cover

    Entertainment One, Universal to Partner on Home Entertainment

    Entertainment One and Universal Pictures Home Entertainment have signed a multi-year, multi-territory distribution agreement. UPHE will serve as the home entertainment distributor of eOne’s offerings across both physical and digital formats. The pact covers film, television, and select family content and includes all sales, marketing, and distribution, spanning the U.S., Canada, U.K., Germany, Spain, Australia, [...]

  • 'Darkwood' Delivers Surreal Horror to Nintendo

    'Darkwood' Delivers Surreal Horror to Nintendo Switch

    “Darkwood” is the sort of game you might not expect to find on the Nintendo Switch: It’s dark, violent, and immensely unsettling. But the top-down survival horror title is also an excellent fit for the platform, the sort of evocative experience that a player can methodically pick at in short stints, or sink into for [...]

  • MLB All-Star Game

    T-Mobile’s MLB.tv Subscription Giveaway Available Now

    T-Mobile is once again giving its customers free access to MLB.tv, Major League Baseball’s streaming service. The telco began giving away access to the streaming service Tuesday; anyone interested in signing up has until April 1 to do so. MLB.tv allows subscribers to stream regular season games on mobile and TV connected devices, and is [...]

  • The Federal Trade Commission building in

    FTC to Examine Privacy Practices of Major Internet Providers

    WASHINGTON — The Federal Trade Commission said it is launching an examination of the privacy practices of major internet providers including AT&T, Verizon, and Comcast to study how they use consumer information. Capitol Hill lawmakers have been giving added scrutiny to the tech industry’s use of consumer data for more than a year, but much [...]

  • Jessica Rodriguez Strictly Business Podcast

    Listen: Univision's Jessica Rodriguez on Shaking Up a Traditional TV Brand

    With new leadership in place at Univision, the network is evolving in ways its fast-growing Hispanic audience in the U.S. might find surprising. Look no further than the broadcaster’s primetime schedule, according to Jessica Rodriguez, CMO of Univision Communications and president/COO of Univision Networks, who relied on audience research to shake up traditional notions of [...]

  • Electronic Arts Logo

    EA Laying Off 350 People, About 4% of Staff

    Electronic Arts is laying off about 350 of its 9,000-person staff, CEO Andrew Wilson announced in a blog post on its website Tuesday. In the brief, open letter, Wilson noted that the move was made to “address our challenges and prepare for the opportunities ahead,” and to “better deliver on our commitments, refine our organization [...]

More From Our Brands

Access exclusive content