×

Atom Tickets Counters Fandango With Its Own Free-Ticket Rewards Program

There’s a new front in the battle between Atom Tickets and Fandango: Studio-backed startup Atom is launching a new loyalty-rewards program offering free tickets to frequent theatergoers, just after Fandango rolled out a similar program.

With the new Atom Rewards, registered users of the app who buy tickets to four different movies will receive a credit to their account for a free, standard-format movie ticket. There’s also a “Refer a Friend” perk: If a user’s friends buy tickets within seven days of the referral, the original member will get a free ticket in the U.S. (or a free popcorn in Canada) once they have three referrals.

Atom’s loyalty program comes a little over a month after NBCUniversal’s Fandango launched Fandango VIP+, which offers a $6 credit for every four movie tickets purchased that can be used toward tickets, digital rentals or purchases, or merchandise.

“Our focus is to enable people to connect with the movies they love, as often as they want, and in the most convenient way possible. Launching the Atom Rewards program directly supports this effort while encouraging incremental moviegoing,” said Atom COO Allison Checchi, who was previously the company’s chief marketing officer.

The fine print: Once Atom users gets the “free reward ticket” in their account, they have only 30 days to redeem it. Also, the free ticket can be used only for a standard-format movies, excluding 3D, 4DX, or IMAX showings.

Atom, in its terms and conditions for the program, says it “reserves the right, at its sole discretion, to end the ‘See 4 Movies Offer’ any time after November 30, 2018.” (Fandango’s VIP+ is currently set as a four-month promo through Aug. 31, and it may or may not be extended.) More info is available at atomtickets.com/rewards.

Launching as the summer movie season gets under way, Atom Rewards is free to join and all existing registered users automatically will be able to take advantage of the program. In addition, they’ll continue to receive loyalty program benefits from Atom’s exhibitor partners including AMC Stubs and Regal Crown Club.

Atom Tickets, founded in 2014, launched its service two years ago and now offers ticketing for 20,000-plus screens at theaters in the U.S. The company touts its paperless mobile ticketing and concessions-voucher system, and its social features for inviting a group of friends to a movie. Atom has partnerships for its ticketing platform with Amazon, IMDb, Google, Facebook and Instagram.

The company has raised $125 million from Lionsgate, Disney, 20th Century Fox Film, and Fidelity. Its advisory board includes Steven Spielberg, J.J. Abrams, Tyler Perry, Dwayne Johnson and Dany Garcia — and Johnson and Garcia are also investors.

More Film

  • A Faithful Man

    Film Review: 'A Faithful Man'

    French actor Louis Garrel has been married twice, first to Iranian talent Golshifteh Farahani, and now to model-cum-actress Laetitia Casta. He has also directed two features, the first a free-wheeling love-triangle comedy called “Two Friends” in which Garrel plays the cad who comes between his best friend and the object of his obsession (played by [...]

  • LGBTQ Film Festival Outfest Opens With

    LGBTQ Film Festival Outfest Opens With Documentary About Gay Porn Shops Circus of Books

    Granted, the red carpet at the opening night of Outfest in DTLA may not have been the most star-studded but it was without a doubt the most diverse, inclusive and, yes, fabulous. “I’ve never been here before,” admitted “RuPaul’s Drag Race” vet Trixie Mattel, who stars in the documentary “Moving Parts.” “It’s supposed to be [...]

  • Editorial use only. No book cover

    Russ Tamblyn's Career Had Legs After Childhood

    With an acting career that spans work for Cecil B. DeMille and Joseph Losey to Quentin Tarantino and David Lynch, Russ Tamblyn’s creativity and longevity is proof that there’s life after child stardom. In Tamblyn’s case, there’s also been a bounty of juicy film and TV roles long after his legendary legs no longer kicked [...]

  • Olivia Wilde Booksmart Director

    Film News Roundup: Olivia Wilde to Direct Holiday Comedy for Universal

    In today’s film news roundup, Olivia Wilde has landed another directing gig following “Booksmart” and revenge thriller “Seaside” and “Woodstock: The Directors Cut” get August release dates. PROJECT LAUNCH Olivia Wilde will direct and produce an untitled holiday comedy project for Universal Pictures with her “Booksmart” partner Katie Silberman. Universal outbid five other studios for [...]

  • Choas Charles Mansion and the CIA

    Amazon Studios Takes Film Rights to Manson-Centered Drama 'Chaos' (EXCLUSIVE)

    Just in time for the 50th anniversary of the grisly murders executed by the followers of Charles Manson, Amazon Studios has optioned film rights to a nonfiction title about a journalist who spent decades obsessively following the case. The studio will adapt “Chaos: Charles Manson, the CIA, and the Secret History of the Sixties,” from [...]

  • Sword of Trust

    Marc Maron on 'Sword of Trust,' Lynn Shelton and Conspiracy Theories

    Marc Maron has interviewed everyone from Bruce Springsteen to President Obama, so he’s probably learned a few things about being a good interview. Of course, as he points out, he generally has over an hour to talk leisurely speak with his guests in his home and draw out stories beyond the public narrative; it’s a [...]

  • Andrew Lincoln as Rick Grimes - The

    Andrew Lincoln's ‘Walking Dead’ Movies to Be Released Only in Theaters

    The first planned movie centered on “The Walking Dead” character Rick Grimes will now run in theaters rather than on AMC. The announcement was made with a brief teaser video played at San Diego Comic-Con on Friday, with the video ending with the words “Only in Theaters.” The film will be distributed by Universal Pictures. [...]

More From Our Brands

Access exclusive content