×
You will be redirected back to your article in seconds

Atom Tickets Targets Near-Death MoviePass With ‘Break Up’ Sweepstakes

Atom Tickets, smelling blood in the water, launched a contest encouraging customers of the flailing MoviePass service to cancel their memberships for a chance to win one year of free movie tickets.

The movie-ticketing company, whose backers include Disney, 20th Century Fox and Lionsgate, on Tuesday kicked off a “Break Up Sweepstakes” — offering one ex-MoviePasser the chance to win the grand prize of a free daily movie ticket for 365 days (valued at $4,380). To enter, MoviePass customers must tweet a picture of their cut-up MoviePass card to @AtomTickets with the hashtags #MOVIEPAST and #ATOMSWEEPS.

Atom’s kick-’em-when-they’re-down campaign comes after cash-strapped MoviePass suffered a major outage July 26 and its parent company was forced to borrow $5 million to resolve the issue. MoviePass reportedly had technical problems again Monday.

In addition, after warning users last week that “certain movies may not always be available in every theater on our platform,” CEO Mitch Lowe told MoviePass employees that at least two major summer releases — “Christopher Robin” and “The Meg” — would not be available to subscribers, according to a BI report. MoviePass claims it has more than 3 million subscribers.

On Tuesday, MoviePass raised the price of its one-movie-per-day plan, from $9.99 to $14.95 per month, and said subscribers would not have access to nearly all Hollywood blockbusters within their first two weeks of release. First-run movies opening on more than 1,000 screens will “be limited in their availability during the first two weeks, unless made available on a promotional basis,” MoviePass announced.

More info on Atom’s promo targeting MoviePass is available at atomtickets.com/promotions/moviepass-breakup-sweepsteaks. The contest runs through Aug. 31, 2018, at 11:59 p.m. PT (although MoviePass may have gone belly-up by then).

Atom also is running a buy-one-get-one-free promotion this week, available in the U.S. on the Atom Tickets mobile app using the code “WEGOTYOU.” The offer is valid through Sunday, Aug. 5, at 11:59 p.m. PT.

Atom Tickets’ primary rival is NBCUniversal’s Fandango, and both have launched new customer-rewards programs this summer. To date, Atom has raised $125 million from Lionsgate, Disney, 20th Century Fox Film, and Fidelity. Its advisory board includes Steven Spielberg, J.J. Abrams, Tyler Perry, Dwayne Johnson and Dany Garcia (and Johnson and Garcia are also investors).

More Film

  • Q&A With Juan Villegas on ‘Las

    Argentina’s Juan Villegas on ‘Las Vegas,’ Featuring at Cannes’ ACID

    CANNES – Buenos Aires’ director-producer Juan Villegas presented his debut “Saturday” at the Venice Festival and won awards at the Rotterdam and Sarajevo film festivals. “Suicidals” screened at San Sebastián. “Idleness,” his third feature, co-directed with Alejando Lingenti, screened at the Berinale. Produced by Salvador del Solar at Argentina’s Cepa Audiovisual and by Villegas’ production [...]

  • Aaron Taylor-Johnson and Kenneth Branagh

    Christopher Nolan's New Film Casts Aaron Taylor-Johnson and Kenneth Branagh

    Aaron Taylor-Johnson and Kenneth Branagh will appear in Christopher Nolan’s upcoming film, “Tenet.” Clémence Poésy, Dimple Kapadia, Michael Caine are also joining the cast that includes John David Washington, Elizabeth Debicki, and Robert Pattinson. “Tenet,” which is being filmed on location across seven countries, is an action epic evolving from the world of international espionage. [...]

  • Cannes Placeholder Red Carpet

    Eddie Peng, Ma Sichun Join Ann Hui's 'Love After Love'

    Eddie Peng (“Operation Mekong” “The Hidden Man”) will head the cast of “Love After Love” the new film by Hong Kong’s Ann Hui. He plays opposite Ma Sichun (“The Shadow Play,” “Soul Mate”). The picture, which started shooting on Wednesday in China, is the story of a young woman from Shanghai who travels to Hong [...]

  • 'Matthias & Maxime' Review: Xavier Dolan's

    Cannes Film Review: 'Matthias & Maxime'

    If there’s one term that Xavier Dolan probably never wants or needs to hear again, it’s “enfant terrible.” Irresistible to use when the Québécois auteur was 19, rattling out of the gate with his antsy, angry lash-out of a debut, “I Killed My Mother,” it’s followed him doggedly through a series of variously spiky, variably [...]

  • Cannes: Agoraphobia Drama '522' Sells to

    Cannes: Agoraphobia Comedy-Drama '522' Sells to South Korea (EXCLUSIVE)

    Media Luna New Films has sold South Korean rights for comedy-drama “522. A Cat, a Chinese Guy and My Father” to Laon-I at Cannes. The film tells the story of George, an agoraphobic young woman who can’t walk more than 522 steps from her home. One day, her cat forces her to embark on a [...]

  • Aladdin

    'Aladdin' to Soar Above Box Office Competition Over Memorial Day Weekend

    When Disney first released “Aladdin” in 1992, Bill Clinton was just settling in to the Oval Office, “Game of Thrones” wasn’t much more than a book idea percolating in the mind of author George R.R. Martin, and Johnny Carson was wrapping up his stint as “Tonight Show” host. In some ways, 2019 feels like a [...]

More From Our Brands

Access exclusive content