×

Ariana Grande’s ‘Thank U, Next’ Video Breaks YouTube Record for Most Views in 24 Hours

Ariana Grande’s “Thank U, Next” video is a bona fide overnight sensation: It has smashed YouTube’s all-time record for most views in the first 24 hours of release.

The video, an homage to female-driven movies from the early 2000s, dropped at 12 p.m. PT on Friday after weeks of buildup — and set the record in just under 22 hours. As of Saturday at 9:35 a.m. PT, “Thank U, Next” had 46 million views, pushing it past the previous record holder, K-pop supergroup BTS, which notched 45.9 million views for their “Idol” music video in the first 24 hours in August.

[UPDATE: “Thank U, Next” garnered a record 55.4 million views in its first 24 hours, YouTube said on Monday. Earlier, a YouTube rep had said the video had been viewed “over” 50 million times over the first 24-hour period.]

In addition, according to YouTube, “Thank U, Next” set the record for most-viewed video that used YouTube’s Premiere scheduling feature with 829,000 viewers watching simultaneously at its peak. Grande fans sent over 516,000 chat messages during the video debut, also a record for YouTube Premieres. The initial traffic spike caused a delay in comments posting to the video, according to YouTube.

The video (on YouTube at this link) is saturated with references to movies “Mean Girls,” “Bring It On,” “13 Going On 30” and “Legally Blonde.” It features cameos by “Mean Girls” actors Jonathan Bennett and and Stefanie Drummond — with Kris Jenner as the dancing/camcorder-brandishing mom. It also includes appearances by YouTube stars Colleen Ballinger and Gabi DeMartino, Jennifer Coolidge (“Legally Blonde”), singer Troye Sivan, and “Thank U, Next” co-songwriters Tayla Parx and Victoria Monét.

The video for “Thank U, Next,” a bittersweet ode to old flames, also includes references to Grande’s exes including “SNL” performer Pete Davidson. The record-breaking video was directed by Hannah Lux Davis.

Here’s the previous ranking of the 10 most-viewed YouTube music videos in the first 24 hours, according to YouTube:

1. BTS, “Idol” – 45.9 million
2. Taylor Swift, “Look What You Made Me Do” – 43.2 million
3. Eminem, “Killshot” – 38.1 million
4. Blackpink, “Ddu-Du Ddu-Du” – 36.2 million
5. Psy, “Gentleman” – 36 million
6. BTS, “Fake Love” – 35.9 million
7. Twice, “Yes or Yes” – 31.4 million
8. Nicky Jam feat. J. Balvin, “X (EQUIS)” – 29.7 million
9. XXXTentacion, “Sad!” – 27.7 million
10. Adele, “Hello” – 26.3 million

Meanwhile, on Thursday (Nov. 29), Grande released four-part docu-series “Ariana Grande: Dangerous Woman Diaries” on her YouTube channel. The series follows the pop star on her 2017 concert tour through the creation of her third studio album, “Sweetener.” All episodes are available to watch to YouTube Premium subscribers now; the first is free to view (and had more than 4.3 million views as of Saturday) and the others will be available for free weekly through Dec. 20.

Grande’s “Thank U, Next” music-video premiere Nov. 30 elicited shout-out tweets from multiple celebs, including from Kris Jenner and Troye Sivan:

More Digital

  • Alex Jones

    Google Removes Infowars Android App From Online Store Over Coronavirus Misinformation

    Google on Friday removed the Android version of the Infowars app from the Google Play online store, after comments made by Infowars founder Alex Jones about the COVID-19 pandemic were deemed false and harmful. Google Play was that last major internet platform that provided an outlet for Infowars, which trades in right-wing conspiracy theories and [...]

  • Van Weezer

    Weezer Debuts Online Video Game as Throwback to Simpler Times -- And Album Promo

    Eight-bit diehards, get your thumbs ready: pop rock darlings Weezer have launched a nostalgia-heavy online side-scrolling action game, playable via web browsers.  The “The End of the Game” game has users playing as one of the band’s four members and jumping and shooting their way in a (surprisingly difficult) boss fight against an oversized, beanie-clad [...]

  • Google-Mountain-View-Calif

    Google Commits $800 Million, Mostly in Ad Credits, to Coronavirus Relief Efforts

    Google and parent Alphabet are pitching in to help small businesses, health organizations and governments dealing with the COVID-19 pandemic. The internet company has earmarked more than $800 million for coronavirus relief, about three-fourths of which ($610 million) is in the form of Google Ad credits to small and midsize businesses and governmental orgs, Alphabet [...]

  • Why Are Music Streams Down If

    Why Are Music Streams Down If Everyone's Stuck at Home? Experts Weigh in

    While it might seem counterintuitive that music streams would decline at a time when so many Americans were ordered to stay home, data-savvy label executives were neither startled nor concerned by the 7.6% drop in plays that happened in the March 13-19 tracking week. Simply put, they say it’s down to focus on news and [...]

  • MipTV Online Plus Initiative Launches

    MipTV Online Plus Features Showcases, Pitches, Presentations

    Reed Midem launches its MipTV Online Plus initiative Monday as a digital alternative to the conference that was scheduled to open on the same day in Cannes, but it includes many of the elements that were planned for the physical event. Among the streamed sessions on Monday morning (Paris time) will be the invitation-only Drama [...]

More From Our Brands

Access exclusive content