×
You will be redirected back to your article in seconds

Ariana Grande Using Snapchat to Launch ‘Sweetener’ Merchandise via a Shoppable Selfie Lens

Ariana Grande is revealing new merchandise tied to her new album, “Sweetener,” exclusively on Snapchat with a custom selfie Lens — which also will let fans purchase the product through the app.

Grande’s new Snapchat Lens will go live at midnight PT (12 a.m. PT/ 3 a.m. ET on Thursday).

The Lens features a pastel tie-dye face mask, with a snippet of her song “breathin” from the new album. The face mask itself will be available to purchase for $20 exclusively through Snapchat. It’s is the first time an augmented-reality selfie Snapchat Lens features a replica of an artist’s album merchandise — letting users virtual try on the product before purchasing it.

Here’s what Grande’s “Sweetener” face mask and shopping experience look like, courtesy of Snapchat:

Grande’s shoppable Snapchat Lens will be available to Snapchat users worldwide. The purchase also comes with pre-sale ticket access to the singer’s 2019 headline tour. In addition, customers in the U.S. who purchase the face mask will also get a link to download the album.

To access the Lens, users must open Snapchat with the camera in selfie mode and tap any surface to activate the Lens carousel, then select Lens icon with the “Sweetener” face mask and music note.

While using Grande’s Lens, users will see a “Shop” button. Tapping on the button will take them to an e-commerce menu where they can purchase the face mask. If users see the “Sweetener” face-mask Lens in a Snapchat Story posted by a friend or celebrity, they also can swipe up to buy it.

“Sweetener,” Grande’s fourth studio album, was released on Aug. 17 by Republic Records.

Regardless of how well her $20 face mask sells, Grande’s use of Snapchat to exclusive push the merch is a feather in Snap’s cap, coming after celebrities like Kylie Jenner and Chrissy Teigen joined the backlash against the company’s app redesign earlier this year.

More Digital

  • Gavel Court Placeholder

    Netflix Movie Scammer Admits to Defrauding Investors Out of $14 Million

    A California man has admitted to defrauding investment groups — nabbing $14 million — by falsely claiming the money would be used to produce a feature film for Netflix. On Oct. 18, Adam Joiner, 41, of Manhattan Beach, Calif., pleaded guilty to one count of wire fraud in U.S. District Court, according to federal authorities. [...]

  • netflix debt

    Netflix to Raise Another $2 Billion Through Debt to Fund Massive Content Spending

    Netflix, burning boatloads of cash with a projected $15 billion content budget for 2019, is adding to its debt load once again. On Monday (Oct. 21), Netflix announced plans to offer approximately $2.0 billion aggregate principal amount of junk bonds, in both U.S dollar and euro denominations. As of Sept. 30, Netflix reported $12.43 billion [...]

  • Bristol, CT - July 26, 2018

    Mina Kimes Helps ESPN Kick Off 'Daily' Podcast

    Mina Kimes is preparing to take ESPN into a new frontier. The sports-media giant has launched a “SportsCenter” for Snapchat and tested baseball telecasts for kids. Now it’s hoping to set up shop in another media venue. Starting tomorrow, the Disney-backed company launches “ESPN Daily,” a weekday morning podcast that aims to tap its vast [...]

  • Neilsons Measurment Problems TV Digital

    AT&T's Ad-Tech Unit Xandr Buys Clypd To Help Place TV Commercials More Precisely

    Xandr, the AT&T ad-technology unit, has purchased a new company that helps advertisers use data to place commercials in front of the audiences most likely to want to watch them The AT&T division said Friday it had acquired clypd, a company that helps advertisers move forward in a growing desire by Madison Avenue to run [...]

  • AT&T Logo Building

    AT&T TV Now Price Hike Coming Next Month, Base Package to Cost $65

    AT&T is instituting a substantial price hike for its live TV streaming service AT&T TV Now: Customers who have subscribed to the service’s basic “Plus” package will see their bill go up by $15, to a total of $65 per month, starting next month. The telco has started to inform existing subscribers about the price [...]

  • Disney-Family-Movies

    Disney Family Movies SVOD Service Is Shutting Down Ahead of Disney Plus Debut

    After 11 years, Disney is pulling the plug on Disney Family Movies On Demand — with the service’s shutdown coming just days before the launch of the Mouse House’s Disney Plus. Disney Family Movies, which cost between $5-$10 per month, has been available via pay-TV providers in the U.S., including Comcast Xfinity, Charter Communications, Verizon [...]

More From Our Brands

Access exclusive content