×
You will be redirected back to your article in seconds

Apple Unveils New iPhone Xs, iPhone Xs Max and iPhone Xr

Apple officially announced its 2018 iPhone lineup at a press event in Cupertino, Calif., on Wednesday. The company is replacing last year’s iPhone X with a new model dubbed the iPhone Xs, which comes with a bigger-sized Xs Max variant. In addition, Apple also unveiled a more affordable iPhone Xr, which effectively replaces last year’s iPhone 8, and comes in a range of new colors.

The iPhone Xs looks very similar to last year’s iPhone X, and features a 5.8-inch edge-to-edge OLED screen with a resolution of 2436 by 1125 pixels. The display consists of a total of 2.7 million pixels, features a pixel density of 458 pixels per inch, and has a notch cut-out for the front-facing camera. The phone will be available in three color options: silver, gold, and space gray. Storage options for the phone include 64 GB, 256 GB, and 512 GB.

The iPhone Xr will be available in white, black, blue, coral, yellow, and red, and come with 64GB, 128GB, or 256GB of storage, with pricing starting at $749.

The iPhone Xs, meanwhile, will be priced $999 and up, and the Xs Max will sell for $1,099 and up. Consumers will be able to pre-order the new devices starting this Friday, and shipping will start on Sept. 21.

Just like last year’s model, the iPhone Xs once again makes use of Face ID for unlock and authentication, which is why there is no fingerprint reader included on the device. Also once again missing, just like on many other phones these days: a headphone jack.

The phone includes a dual camera with a 12 megapixel wide-angle lens as well as a 12 megapixel telephoto lens. On the front side, it features a 7 megapixel RGB camera as a well as an infrared camera used for Face ID.

The cameras are being powered by smart algorithms working under the hood, which also enable a new smart HDR feature as well as the ability to adjust the depth-of-field of a photo after the fact. Essentially, all that computational power makes it possible to blur the background of a portrait photo, HDR-style, with a simple slider.

The iPhone Xs Max is virtually identical to the iPhone Xs, safe for the screen size: The super-sized premium iPhone features a OLED screen with a vertical screen size of 6.5 inches with a resolution of 2688 by 1242 pixels, and a pixel density of 458 ppi. Color and other features are otherwise the same as those available with the iPhone Xs, aside from one key detail: Apple promised that the iPhone Xs Max will offer up to 90 minutes of additional battery life when compared to the iPhone X. The iPhone Xs will only offer up to 30 minutes of additional battery life.

Apple’s new iPhones Xs are being powered by a new chip dubbed the A12 Bionic, which includes a 6-core CPU, a 4-core GPU, and a dedicated neural engine. The latter is essentially chip hardware optimized for artificial intelligence and machine learning applications, as well as augmented reality (AR). Apple first added dedicated on-device machine learning to last year’s chipsets, but this new generation is supposed to be around nine times faster than last year’s model while using less energy.

The iPhone Xr is perhaps the biggest change in the company’s lineup: The device is meant to replace the iPhone 8 as an option for more budget-conscious buyers, but borrows its looks from the iPhone X. It features a 6.1-inch edge-to-edge LED screen with a resolution of 1792 by 828 pixels and a pixel density of 326 ppi.

There is a notch for the front-facing camera, and just like the iPhone Xs, and the X before it, the Xr also uses Face ID for unlock and authentication. The phone has a 12 megapixel camera and offers much of the same photo features as the Xs, including smart HDR.

Many of the details announced Wednesday had already leaked before the event. Ironically, a lot of this leaking wasn’t done by insiders with malicious intent, but by Apple’s own website. First photos of the iPhone Xs were obtained by a blogger who guessed the correct URLs. And on Wednesday morning, another blogger found a confirmation for the phone’s model numbers in the sitemap of Apple’s website.

More Digital

  • Nancy Pelosi

    Facebook on Defensive Over Fake Pelosi Video

    Facebook faced growing criticism this week over its decision not to remove a video that was doctored to suggest that House Speaker Nancy Pelosi was intoxicated during a recent public event. The video, which has been viewed more than 2.5 million times, had been slowed down notably, giving the impression that Pelosi was slurring her [...]

  • Little-Black-Mirror-Maia-Mitchell

    Netflix Launching 'Little Black Mirror' Video Series Starring Maia Mitchell, Lele Pons, Rudy Mancuso, Juanpa Zurita and More

    To promote next month’s premiere of “Black Mirror” season 5, Netflix is launching a short video series — “Little Black Mirror,” with a cast that includes an ensemble of Latinx social-media stars. The three “mini-stories,” aimed at Spanish-speaking audiences, are inspired by the tech-dystopian universe of Charlie Brooker and Annabel Jones’ anthology series. “Little Black [...]

  • Twitter

    Twitter Permanently Bans Anti-Trump Krassenstein Brothers, Who Deny They Broke Platform's Rules

    Twitter permanently suspended the accounts of Ed and Brian Krassenstein — progressive political activists famous for trolling Donald Trump and his supporters — with the company alleging the brothers used bogus accounts to amplify their reach on the platform. “The Twitter Rules apply to everyone,” a Twitter rep said in a statement. “Operating multiple fake [...]

  • Snapchat

    Snap in Talks to License Music to Let Snapchat Users Embed Songs in Posts

    Snap wants to up Snapchat’s music game. The company has been in negotiations with music companies including the big three — Sony Music Entertainment, Universal Music Group and Warner Music Group — to license song catalogs for the Snapchat app, according to two industry sources familiar with the talks, confirming a Wall Street Journal report. [...]

  • T-mobile - Netflix - John Legere

    T-Mobile Passes Netflix Price Hike Through to Subscribers

    T-Mobile is getting ready to raise prices for subscribers who have taken advantage of its “Netflix On Us” promotion: The mobile carrier will begin charging existing customers who have participated in the promotion an additional $2 per month to account for Netflix’s recent price increase. Consumers will see their bill go up starting on 6/2. [...]

  • Oona King

    Snap Hires Google Exec Oona King as First VP of Diversity and Inclusion

    Snap continues to fill out the ranks of its revamped leadership team: The Snapchat parent tapped Oona King, most recently Google’s director of diversity strategy and a former member of British Parliament with the Labour Party, as its first VP of diversity and inclusion. King, who starts at Snap on June 11, is also the [...]

More From Our Brands

Access exclusive content