×
You will be redirected back to your article in seconds

Apple’s Decision to Stop Disclosing iPhone Sales May Backfire as Company Reportedly Slashes Production

Apple has slashed the production of all of its 3 new iPhone models in recent weeks, according to a new Wall Street Journal report. Particularly hard hit is the iPhone XR, which has seen order cut-backs twice since its introduction in September, according to the Journal.

Apple didn’t immediately respond to Variety’s request for comment, and the company isn’t expected to be very transparent about its holiday quarter iPhone sales: Apple executives told Wall Street during the company’s fiscal Q4 earnings call earlier this month that it they would stop reporting iPhone sales numbers going forward.

This only leaves Apple watchers with supply chain chatter as a way to gauge the success of the iPhone — and the signals from companies manufacturing key components of Apple’s phone haven’t been good: Three key suppliers cut their quarterly profit estimates last week, blaming an unnamed major customer for cutting back orders, according to the Journal. And Foxconn, a fourth major Apple supplier, reportedly cut overtime hours.

Apple disclosed during its latest earnings report that iPhone sales in is fiscal Q4, which ended September 30, was flat year-over-year. The company was still able to grow profits because consumers gravitated towards more expensive models, including the iPhone X, which was introduced a little over a year ago.

The company used the increasing average iPhone sale price to justify a significant reporting. Until now, Apple had been reporting aggregate quarterly sales numbers for all of its iPhone models as well as iPads and other product categories. Apple’s CFO Luca Maestri said during the company’s Q4 earnings call that it would stop reporting these kinds of unit sales in the future. “A unit of sale is less relevant to us today than it was in the past,” Maestri said.

But with production reportedly declining, investors may take little solace in this “less is more” approach. Apple’s share price was down 3.6 percent Monday.

 

More Digital

  • APOS: Applause Sets up India Adaptation of

    APOS: Applause Sets up India Adaptation of BBC's 'Luther' (EXCLUSIVE)

    Indian content producer Applause Entertainment will produce a local version of hit BBC crime drama “Luther.” With “Luther,” Applause will continue its business model of assuming the risk of producing shows, and later offering them to OTT platforms as finished works. Starring Idris Elba, “Luther” is now five seasons old. The Indian adaptation will be [...]

  • Globe Centred On Asia And Oceania,

    APOS: Online Video Headed for 15% Annual Growth, Disrupting Asia Markets

    A blistering 15% annual growth of online video will give the Asian video industry (TV, pay-TV, home entertainment and streaming) a growth rate nearly double that of North America for the next five years. According to a new report from Media Partners Asia, published on the eve of the APOS conference in Indonesia, Asia’s online [...]

  • philo

    Philo Is Discontinuing Its Cheaper Internet-TV Skinny Bundle for New Customers

    The skinniest virtual pay-TV offering available is going by the wayside. Philo, the over-the-top TV company backed by four cable programmers, is eliminating its super-skinny bundle that offered more than 40 channels for just $16 per month for new customers. It’s more evidence that OTT players are being forced to adjust their pricing and packaging [...]

  • Samsung's Galaxy Fold Launch Delayed After

    Samsung Officially Delays Galaxy Fold Launch

    Samsung has officially delayed the launch of its much-anticipated foldable phone, the Galaxy Fold, after multiple reviewers experienced issues with the device’s screen. The company said in a statement that it would announce a new release data for the device “in the coming weeks.” The Galaxy Fold had first been unveiled at a press event [...]

  • Variety Cord Cutting Placeholder Cable

    Cord Cutting Will Accelerate in 2019, Skinny Bundles Poised to Fail (Report)

    The pace of cord cutting is continuing to accelerate this year, according to a new Convergence Research Group report, with 4.56 million TV households opting to ditch pay TV. By the end of the year, 34% of U.S. households won’t have a traditional TV subscription, according to the research company’s latest “Battle for the American [...]

  • Missing Link Laika Studios

    ‘Missing Link’ Again Tops Studios’ TV Ad Spending

    In this week’s edition of the Variety Movie Commercial Tracker, powered by the TV ad measurement and attribution company iSpot.tv, Annapurna Pictures claims the top spot in spending for the second week in a row with “Missing Link.” Ads placed for the animated film had an estimated media value of $5.91 million through Sunday for [...]

More From Our Brands

Access exclusive content