Apple App Store Generated $300 Million in Revenue on New Year’s Day 2018

Apple rang in 2018 with a bang: The tech giant said App Store customers made $300 million in purchases on Jan. 1 alone, setting a new record.

That was in addition to the record-breaking $890 million generated by the App Store during the seven-day period from Dec. 24 through Dec. 31.

The metrics underscore how big a revenue driver for Apple the App Store has become. In 2017, iOS app developers collected $26.5 billion — up more than 30% over 2016, according to Apple. Since the App Store launched in July 2008, iOS developers have earned over $86 billion.

Breakout hits in 2017 on the App Store included Animal Crossing: Pocket Camp, Monument Valley 2, King of Glory, Calm and Affinity Photo. In addition, perennial favorites including Hulu, Clash of Clans, Candy Crush Saga, Enlight Videoleap, and 1Password remained popular throughout the year.

Apple noted that Niantic Labs’ Pokémon Go augmented-reality game climbed back to the top of the App Store charts on Dec. 21 with the introduction of new AR features built on Apple’s ARKit framework. The company said the App Store now includes nearly 2,000 ARKit-enabled apps spanning all categories. In addition to Pokemon Go, among the most popular AR titles are social-media apps including Snapchat and Pitu; games such as “CSR Racing 2,” “Stack AR” and “Kings of Pool”; shopping apps from Amazon and Wayfair; and education apps including Night Sky and Thomas & Friends Minis.

All told, the App Store has more than 500 million visits per week from users worldwide. The company launched a redesigned version of the App Store with the rollout of iOS 11 in September 2017, designed to make app and game discovery easier.

Popular on Variety

More Digital

  • AT&T TV

    AT&T TV: An Unskinny Streaming Bundle That Looks a Lot Like Traditional Pay TV

    AT&T this week launched AT&T TV, a new subscription streaming television service that uses an Android-based internet set-top, in 10 markets. But the way it’s priced and packaged looks very similar to cable and satellite TV services — in other words, AT&T TV isn’t targeted at the cord-cutter crowd. It’s basically designed as a way [...]

  • Sofia Wylie arrives at Variety's Power

    Disney Channel Enlists Duplass Brothers for YouTube Hip-Hop Dance Series Starring Sofia Wylie

    Disney Channel’s first original scripted series made exclusively for release on YouTube is “Shook,” a hip-hop dance short-form series starring Sofia Wylie, produced by Mark Duplass and Jay Duplass. “Shook” will debut Saturday, Sept. 28, on Disney Channel’s YouTube channel. The scripted single-camera show centers on 15-year-old Mia (Wylie), who yearns to dance professionally but [...]

  • YouTube logo

    YouTube Is Getting Rid of Messaging Feature

    YouTube is killing off a feature that allowed users to share videos and other messages with each other. YouTube Messages, which was first introduced in January of 2017, will be turned off by September 18, the company announced this week. “We’re constantly reevaluating our priorities and have decided to discontinue YouTube’s native direct messaging feature [...]

  • Yara Shahidi

    Audible Teams Up With Big Names as Audio-Only Storytelling Expands

    Hobnobbing with the likes of Reese Witherspoon, Kate McKinnon and Yara Shahidi isn’t typically the gloss applied to the cerebral audiobook set, but Audible is putting the humble audio story through its own movie-makeover montage, inking high-profile development deals with entertainment names like “The Walking Dead” comics creator Skybound Entertainment, Witherspoon’s Hello Sunshine and Lorne [...]

  • Geneva Wasserman

    Condé Nast Taps Film Veteran Geneva Wasserman as SVP of Motion Pictures

    Condé Nast Entertainment hired Geneva Wasserman as senior vice president of motion pictures, overseeing development of the media company’s slate of feature film properties. Wasserman, a nearly 20-year veteran of the entertainment industry, most recently served as co-founder and executive producer of production firm Project Z Entertainment. She takes over the role at CNE after [...]

  • A view of the SK Telecom

    Korean Regulators Approve Four-Way Streaming Merger

    South Korean regulators have approved the merger of the video services of three local broadcasters and SK Telecom’s streaming app Oksusu. The new service, operating under the name Wavve will launch in September and be Korea’s largest. Proposed in January as a measure to combat the incursion of international video players, the deal was given [...]

  • siriusxm on playstation

    SiriusXM Announces $4 Streaming Plan for Students

    SiriusXM took another step towards taking its subscription service past the car Tuesday: The company announced a new student subscription tier that gives eligible college students access to music and talk radio stations on their mobile and connected devices for $4 per month. Some of the content available for this price includes SiriusXM’s more than [...]

More From Our Brands

Access exclusive content