×

Android TV Head of Product Sascha Prueter Hired as Vewd’s New CPO

Connected TV specialist Vewd has hired one of Google’s key Android TV staffers: Sascha Prueter, who previously was head of product for Google’s Android TV platform, is becoming Vewd’s new Chief Product Officer, the company announced Tuesday.

Vewd has developed both an app store for smart TV apps as well as a full-blown smart TV operating system. More recently, the company announced a kind of customization of Android TV that is targeted towards operators and others wanting to use Android for their hardware, but not solely rely on Android TV’s user interface and app store.

Prueter will now aim to further strengthen Vewd’s operator business as part of his new role at the company, said the company’s CEO Aneesh Rajaram Tuesday. “Sascha understands how to design compelling OTT products and has deep commercial insight relevant to global pay TV operators and leading OEMs. His experience creating world-class solutions aligns well with Vewd’s strategic product roadmap.”

At Google, Prueter had been working on Android TV since 2013. In that time, Android TV has become a bit of a dark horse for the company. Absent of popular retail hardware that could directly compete with streaming boxes from companies like Apple, Amazon and Roku, Android TV is getting not as much attention among consumers.

However, Google has made significant inroads with TV manufacturers, operators and other consumer electronics manufacturers, with Android TV now running on a wide variety of hardware ranging from soundbars to projectors to cable boxes.

Vewd was previously known as Opera TV, but spun out of the browser maker following its acquisition by a consortium of Chinese investors in 2016. The company officially rebranded a year ago.

Popular on Variety

More Digital

  • Neilsons Measurment Problems TV Digital

    AT&T's Ad-Tech Unit Xandr Buys Clypd To Help Place TV Commercials More Precisely

    Xandr, the AT&T ad-technology unit, has purchased a new company that helps advertisers use data to place commercials in front of the audiences most likely to want to watch them The AT&T division said Friday it had acquired clypd, a company that helps advertisers move forward in a growing desire by Madison Avenue to run [...]

  • AT&T Logo Building

    AT&T TV Now Price Hike Coming Next Month, Base Package to Cost $65

    AT&T is instituting a substantial price hike for its live TV streaming service AT&T TV Now: Customers who have subscribed to the service’s basic “Plus” package will see their bill go up by $15, to a total of $65 per month, starting next month. The telco has started to inform existing subscribers about the price [...]

  • Disney-Family-Movies

    Disney Family Movies SVOD Service Is Shutting Down Ahead of Disney Plus Debut

    After 11 years, Disney is pulling the plug on Disney Family Movies On Demand — with the service’s shutdown coming just days before the launch of the Mouse House’s Disney Plus. Disney Family Movies, which cost between $5-$10 per month, has been available via pay-TV providers in the U.S., including Comcast Xfinity, Charter Communications, Verizon [...]

  • Amazon Orders ‘All or Nothing: Tottenham

    Amazon Orders ‘All or Nothing: Tottenham Hotspur’ Soccer Doc Series

    Amazon has greenlit a new “All or Nothing” sports documentary series, this time following London-based soccer team Tottenham Hotspur. “All or Nothing: Tottenham Hotspur” will follow a year in the life of the team, charting the ongoing 2019-20 season. The squad made it to the final of the European Champions League last year, losing to [...]

  • Jeffrey Katzenberg

    Jeffrey Katzenberg's Quibi Picks T-Mobile as Wireless Launch Partner

    Quibi, the short-form mobile TV service founded by Jeffrey Katzenberg, announced a pact with T-Mobile to be the official telecommunications partner for its April 2020 launch. T-Mobile will be the exclusive wireless distributor when Quibi launches next spring. However, the arrangement doesn’t mean only T-Mobile customers will be able to subscribe to Quibi: Anyone will [...]

  • Steve Kornacki

    Steve Kornacki, Chris Matthews Stand at Center of New NBC News Podcasts

    After vowing to press ahead more directly into the world of podcasts, NBC News is readying the launch of three additional audio shows centered around politics. “Article II: Inside Impeachment” will help listeners understand the impeachment process. The program, new episodes of which are slated to debut Mondays, Wednesdays and Fridays as people head for [...]

More From Our Brands

Access exclusive content