×
You will be redirected back to your article in seconds

Amazon to Sell UFC Pay-Per-View Events on Prime Video

Amazon keeps looking more like a cable TV operator.

The latest addition to its programming grid: Amazon Prime Video is offering UFC’s mixed martial arts pay-per-view events to customers in the U.S., beginning March 3 with UFC 222, headlined by Cris Cyborg vs. Yana Kunitskaya.

UFC’s PPV events are available for purchase on Prime Video on an event-by-event basis, with no Prime membership required. Beginning today, customers can pre-order UFC 222 for $64.99 from Amazon.com. Amazon’s deal with UFC, which is owned by Endeavor (formerly WME-IMG), covers all PPV events from the MMA organization going forward.

The main card matchups scheduled for UFC 222, which starts at 10 p.m. ET on March 3, are: Cris Cyborg vs. Yana Kunitskaya, Frankie Edgar vs. Brian Ortega, Sean O’Malley vs. Andre Soukhamthath, Stefan Struve vs. Andrei Arlovski, and Cat Zingano vs. Ketlen Vieira.

For Amazon, the UFC pact continues its steady march to offer more live programming — and sports in particular — on its video service.

Amazon nabbed the NFL’s “Thursday Night Football” live-streaming global rights for the 2017 season, and it’s in the mix again in talks with the league for the next go-round.

Through Amazon Channels, Prime members can watch sports content by subscribing to services such as SI TV and CBS All Access in the U.S. and Discovery’s Eurosport Player in the U.K. and Germany. This year, Prime Video will also deliver live and on-demand coverage of the AVP Pro Beach Volleyball Tour and the Next Gen ATP Finals to subscribers in more than 200 countries and territories.

Other sports content is coming to Amazon: In June, Prime members in the U.K. and Ireland will be able to watch live and on-demand content covering the ATP’s Queen’s Club Championships and Eastbourne International on Prime Video, as part of an ATP partnership that will feature 37 ATP World Tour events annually beginning in 2019.

In addition, Amazon also has stocked Prime Video with several sports-related docu-series. Those include “Le Mans: Racing is Everything,” “Grand Prix Driver” and and two seasons of the behind-the-scenes NFL show “All or Nothing.” Original series featuring the New Zealand All Blacks, Manchester City F.C. and the University of Michigan football team also are slated to hit Prime Video later this year.

More Digital

  • Google Stream Detailed, Named Stadia

    Google Stream Service Detailed, Named Stadia

    Stadia is Google’s big push into game development and publishing, the company announced Tuesday at the Game Developers Conference. “Our next big effort is to build a game platform for everyone,” Google CEO Sundar Pichai said. “When we say everyone we really mean it.” He said the company wants to “change the game” by bringing [...]

  • Amazon Focused on Building the Game

    Amazon Focused on Building the Game Industry's Digital Infrastructure

    While most of the discussion around Amazon’s presence in the game industry revolves around their scattershot game projects and rumored cloud gaming platform, the tech giant has been far more involved in building the backend infrastructure for major games. Companies like Square Enix and Zynga both use Amazon Games Tech, Amazon’s portfolio of services that [...]

  • patreon logo

    Patreon Launches Tiered Pricing for Creators, Introduces Rates for Micropayments

    Membership services platform Patreon is growing up: The company announced Tuesday that it is moving away from its one-size-fits-all pricing model for creators, introducing two new tiers in the process. In addition, Patreon is also standardizing its payment processing fees, and introducing a new dedicated rate for small-donor transactions. Patreon’s cut of the membership fees [...]

  • Watch Google's Game Stream Tech Unveiling

    Watch Google's Game Stream Tech Unveiling Live Here

    Google has been teasing its big gaming announcement for weeks, and the time has finally come to see what all of its buzz building is about. The company is set to kick-off its Game Developers Conference keynote at 1 p.m. ET Tuesday for a roughly hour-long event that will be livestreamed. While Google hasn’t spelled [...]

  • HP Introduces $599 Reverb VR Headset

    HP Releases High-Resolution Reverb VR Headset

    HP is giving VR headsets another shot: After first releasing a fairly unremarkable PC-based headset among a wave of similar Windows Mixed Reality devices in 2017, the company is now back with a device that aims to trump competitors like HTC’s Vive Pro with a higher display resolution. HP’s new Reverb VR headset offers 2160 [...]

  • Songtrust’s Joe Conyers III Slams Streaming

    Songtrust’s New Chief Strategy Officer, Joe Conyers III, Slams Streaming Services’ CRB Appeal

    Songtrust, the digital rights-management platform cofounded by Downtown Music Publishing’s Justin Kalifowitz, today announced that Joe Conyers III has been elevated to Chief Strategy Officer. According to the announcement, as co-founder and GM of Songtrust for the past eight years, Conyers has led the company from prototype to servicing over 20,000 publishers to collect their [...]

  • Gravitas Ventures Launches Streaming Service Gravitas

    Gravitas Ventures Launches Streaming Service Gravitas Movies (EXCLUSIVE)

    Indie film specialist Gravitas Ventures has launched the streaming service Gravitas Movies with a $4.99 monthly price, Variety has learned exclusively. The 13-year-old distributor unveiled the SVOD service in the U.S. on Tuesday, touting Gravitas Movies as the new streaming service for lovers of independent film, offering a 1,000-title catalog of commercial-free films with new [...]

More From Our Brands

Access exclusive content