×
You will be redirected back to your article in seconds

Amazon Music Rolls Out New Voice Features to Personalize Listening

Amazon Music today announced the rollout of new voice features that enables listeners to personalize their streaming music experience. Essentially, listeners can have a conversation with the service’s Alexa to find playlists and music for specific moods or occasions, “liking” or rejecting songs, identifying songs by lyrics and more, all through voice. The goal is for the combination of these new voice features to enable a more tailored music streaming experience, and to improve the listener’s ability to converse with Alexa.

The new features, available to Prime Music and Amazon Music Unlimited customers in the US on Echo devices and in the Amazon Music app for iOS and Android, include:

“Alexa, play music”
Now, when customers ask, “Alexa, play music,” they will receive a more personalized response based on a unique mix of advanced algorithms. “Alexa, play Music” will return music that incorporates the newly-launched features (below), including songs from a customer’s personalized playlists, and music they have liked or disliked. “Alexa, play music” will also incorporate the use of previously-launched voice features, including resurfacing forgotten songs customers haven’t heard in a while, or playing new music from artists a customer has asked Alexa to follow.

Have a conversation with Alexa to discover new music
Customers will now be able to have an active conversation with Alexa to receive music and playlist recommendations better-tailored to them. Alexa will ask several basic questions to identify what the listener wants to hear, including specifics on occasion, genre, tempo, or mood. To start, customers can ask, “Alexa, help me find a holiday playlist,” “Alexa, help me find dinner music,” or “Alexa, help me find a playlist.” Alexa will respond by asking additional questions, customizing playback based on responses and listening history. In the coming weeks, customers will also be able to ask, “Alexa, recommend some new music” to further help with discovery or simply, “Alexa, what should I play?” By using cues from previous listening habits, and asking a few simple questions regarding your genres, eras and other preferences, Alexa will be able to anticipate what customers are in the mood to hear and suggest relevant music or new releases.

Tell Alexa what you like, or dislike
Listeners can now tell Alexa when they like or dislike any currently-playing song, album, playlist or station, by saying phrases like, “Alexa, I like this song,” “Alexa, this is my favorite,” or “Alexa, I don’t like this.” It can now understand what the announcement calls “implied likes” as well, referencing a listener’s most listened-to tracks to help inform music playback. Now, customers can also simply ask, “Alexa, play music I like,” and it will play a collection of favorites, based on most listened-to or previously liked songs.

For a limited time, new Amazon Music Unlimited customers can also get three months of the premium streaming tier for $0.99.

 

More Digital

  • Michael Uslan's U2K Becomes Asia-Hollywood Formats

    Michael Uslan's U2K Becomes Asia-Hollywood Formats Pipeline (EXCLUSIVE)

    Michael and David Uslan, the father and son producing team with credits that include “The Dark Knight” and “Sabrina: Secrets of a Teenage Witch” have struck a cluster of deals that makes them a two-way conduit for TV formats between Hollywood and Asia. U2K, a company that includes the Uslans and Jon Karas (“Believe in [...]

  • Dish Testing Flixpert Content Recommendation Service

    Dish Tests Movie Recommendations App Flixpert (EXCLUSIVE)

    Dish and its corporate sibling EchoStar have quietly been testing a movie recommendations platform called Flixpert, Variety has learned. Flixpert promises to help people find movies to watch through recommendations from friends and trusted contacts; Dish has been testing mobile apps for the service with a few hundred users. Online footprints suggest that Flixpert has [...]

  • Craig Hunegs WB

    Craig Hunegs to Exit Warner Bros. TV Group and Digital Networks (EXCLUSIVE)

    After nearly 25 years in the Warner Bros. family, Craig Hunegs is exiting his post as head of business for Warner Bros. TV Group and president of the studio’s digital networks wing. Hunegs said he has been discussing his exit with Warner Bros. chairman-CEO Kevin Tsujihara for the past several months. At a time of [...]

  • Google Placeholder

    Google Accelerates Google+ Shutdown Following New Privacy Mishap

    Google will shutter its struggling social network Google+ sooner than previously announced: The company said Monday that Google+ will shut down in April of 2019. It also disclosed a new security vulnerability that briefly exposed personal data of some 52.5 million Google+ users. The bug, which was introduced to Google+ in November, allowed developers to [...]

  • Eddie Lazarus Sonos

    Sonos Hires Tribune General Counsel Eddie Lazarus as Chief Legal Officer

    Smart speaker maker Sonos has hired former Tribune exec Eddie Lazarus as its new chief legal officer. Lazarus will be in charge of all legal, regulatory, compliance and SEC reporting issues, among other things. Prior to joining Sonos, Lazarus worked as general counsel and chief strategy officer for Tribune Media. Before that, he was chief of [...]

  • Rhapsody, Sony Music to Launch Spotify

    Rhapsody, Sony Music to Launch Spotify Competitor in Japan

    Rhapsody and Sony Music Entertainment today announced a partnership to launch what they describe as the first on-demand, high-resolution streaming music service in Japan. Rhapsody International is providing its “Powered by Napster” platform including a set of systems, tools and APIs to allow SMEJ to quickly launch and bring its on-demand service to market. The service, [...]

  • Vidcon Sarah Tortoreti

    VidCon Has a New Marketing Chief: Nickelodeon's Sarah Tortoreti

    VidCon tapped Sarah Tortoreti as VP of marketing to head up the digital-creator and video confab’s promotional strategies worldwide. Tortoreti joins VidCon from Viacom’s Nickelodeon, where she was director of marketing and brand strategy since April 2016. In early 2018 Viacom acquired VidCon, founded by veteran YouTube creators Hank Green and John Green. In the newly [...]

More From Our Brands

Access exclusive content