×
You will be redirected back to your article in seconds

Amazon Plans to Launch Alexa-Powered Hifi Equipment (Report)

Amazon is looking to move upmarket by making its own Alexa-powered Hifi equipment, according to a new CNBC report. The e-commerce giant will introduce at least 8 new devices before the end of the year, including an amplifier, a receiver and a subwoofer, CNBC reported Monday afternoon.

Amazon didn’t immediately respond to a request for comment.

Some of the other voice-powered devices Amazon is looking to introduce reportedly include a microwave oven and an in-car gadget. Not all of these devices may come with far-field voice control out of the box, with CNBC reporting that some will merely be Alexa-enabled. This would require consumers to still own an Amazon Echo or a similar device with built-in microphones to control the company’s new gadgets.

The introduction of a subwoofer, amplifier and receiver is especially notable. Amazon has thus far prioritized price and ease-of-use over audio quality for its Echo line of speakers. By introducing higher-end audio components, the company may be looking to appeal to Hifi enthusiasts, and take on Apple and its Homepod as well as Google’s higher-end Google Home Max speaker.

With these products, Amazon would also more directly compete with Sonos. The smart speaker maker began to integrate Alexa into its devices last year, and recently expanded support with a new sound bar with built-in far-field microphones.

Sonos stock price, which has already been on a downwards trajectory following the company’s Q2 earnings report last week, was down another 2% in after-hours trading following the release of the report.

More Digital

  • Facebook's CEO Mark Zuckerberg delivers a

    Facebook Reportedly Gave Tech Companies Access to User Data Beyond Disclosures

    Facebook gave tech companies like Amazon, Spotify, and Microsoft more access to user data than the company had previously disclosed. According to a New York Times report, the special arrangements were discovered in internal Facebook documents that track partnerships and were acquired by the Times. The report states that Facebook gave Netflix and Spotify access [...]

  • Eros Now Launches Quickies Original Strand

    Eros Now Launches Quickies Original Strand With 'Date Gone Wrong' (EXCLUSIVE)

    “Date Gone Wrong” is the first of a slate of original short-format video series being produced at Eros Now, the Indian streaming service operated by Eros International. The company plans some 50 Eros Now Quickie series launches in 2019, as part of its recently hinted-at strategy of launching 100 new series on the platform. Original [...]

  • Oath - Yahoo - AOL -

    Verizon Is Officially Killing the 'Oath' Name

    Oath, we hardly knew ye. Less than two years after Verizon unveiled Oath as the name for the merged AOL-Yahoo internet group, the telco announced that the name will be discontinued, with Oath to be renamed the “Verizon Media Group” as of Jan. 8, 2019. Oath has been a disappointment for Verizon: The telco spent nearly $10 [...]

  • Quibi - Tim Connolly - Jim

    Jeffrey Katzenberg's Quibi Adds Ex-Hulu Execs Tim Connolly, Jim O'Gorman to Management Team

    Quibi, the mobile-TV startup led by Jeffrey Katzenberg and CEO Meg Whitman, has tapped several Hulu alums among its latest hires. Tim Connolly, formerly senior VP of partnerships and distribution at Hulu, has joined Quibi as head of partnerships and advertising. Jim O’Gorman, previously Hulu’s SVP of talent and organization, is now head of talent and [...]

  • European Union Placeholder

    Europe, Hollywood Hail Landmark E.U. Territorial Licensing Agreement

    Industry organizations and major companies in Europe and Hollywood welcomed Tuesday a high-level European Union agreement that in large part preserves producers’ ability to sell movies and TV shows on an exclusive territory-by-territory basis. Territorial licensing is a financial backbone of the film and TV business in Europe. Recognition of such licensing came last Thursday in [...]

  • Crunchyroll Kun Gao - Joanne Waage

    Crunchyroll Co-Founder Kun Gao Moves Into Advisory Role, Joanne Waage Heads Anime Service as GM

    Kun Gao, co-founder and former general manager of Crunchyroll, has stepped aside from day-to-day management of the anime-streaming service, which is now led by general manager Joanne Waage. According to a Crunchyroll statement, Gao remains “very much involved” with the service as an adviser and is “continuing to work on several projects.” In addition, Gao [...]

  • Charter Communications logo

    Charter Reaches $174 Million Settlement on Internet-Throttling Fraud Suit

    Charter Communications agreed to a settlement valued at $174.2 million to resolve a lawsuit alleging the U.S.’s second-biggest cable operator defrauded broadband customers by failing to deliver promised internet speeds. According to the terms of the settlement with the New York Attorney General’s Office, Charter will pay $62.5 million in direct refunds to 700,000 active broadband [...]

More From Our Brands

Access exclusive content