×
You will be redirected back to your article in seconds

Amazon Plans to Launch Alexa-Powered Hifi Equipment (Report)

Amazon is looking to move upmarket by making its own Alexa-powered Hifi equipment, according to a new CNBC report. The e-commerce giant will introduce at least 8 new devices before the end of the year, including an amplifier, a receiver and a subwoofer, CNBC reported Monday afternoon.

Amazon didn’t immediately respond to a request for comment.

Some of the other voice-powered devices Amazon is looking to introduce reportedly include a microwave oven and an in-car gadget. Not all of these devices may come with far-field voice control out of the box, with CNBC reporting that some will merely be Alexa-enabled. This would require consumers to still own an Amazon Echo or a similar device with built-in microphones to control the company’s new gadgets.

The introduction of a subwoofer, amplifier and receiver is especially notable. Amazon has thus far prioritized price and ease-of-use over audio quality for its Echo line of speakers. By introducing higher-end audio components, the company may be looking to appeal to Hifi enthusiasts, and take on Apple and its Homepod as well as Google’s higher-end Google Home Max speaker.

With these products, Amazon would also more directly compete with Sonos. The smart speaker maker began to integrate Alexa into its devices last year, and recently expanded support with a new sound bar with built-in far-field microphones.

Sonos stock price, which has already been on a downwards trajectory following the company’s Q2 earnings report last week, was down another 2% in after-hours trading following the release of the report.

Popular on Variety

More Digital

  • Cara Delevingne'Carnival Row' TV show premiere,

    Amazon Prime Video Signs Distribution Deal With Altice Europe (EXCLUSIVE)

    Amazon Prime Video has unveiled its first distribution deal with a telco in France, signing a pact with Altice Europe, which owns leading French internet, mobile and cable-TV provider SFR. The deal will give SFR customers access to the service via their set-top boxes, which is crucial in France, where households still consume content mostly [...]

  • Tony Ayres - International Live Action

    Netflix Boards Tony Ayres' Tech Thriller 'Clickbait'

    Top Australian film and TV creator, Tony Ayres, “Harry Potter” producer David Heyman and Christian White have set up “Clickbait,” a new thriller series for Netflix. It probes probing the dangers of social media and the widening gulf between people’s real and virtual selves. The show is to be produced in Melbourne, Australia through NBC [...]

  • MINDHUNTER

    Netflix's Podcast Slate 'Deepens' Space Around Original Content, Programmers Say

    It should come as no surprise that, in its quest to become a full-blown entertainment ecosystem, Netflix has built a roster of podcast programming to complement its scores or original series and films. The programs recruit top talent and hosts to hang out and talk about the streaming giant’s TV and film content. It’s a [...]

  • Netflix-logo-N-icon

    Netflix Is Testing Human-Curated 'Collections'

    Netflix, a company powered by the strategic use of data, relies on artificial intelligence to suggest new content that its streaming customers are likely to be interested in. Now it’s looking to potentially add a human touch: The company has launched a limited-scale test of “Collections,” a new feature that presents groups of movies and [...]

  • wolves in the walls emmy

    Neil Gaiman VR Experience 'Wolves in the Walls' Wins Primetime Emmy

    “Wolves in the Walls,” the virtual reality (VR) experience based on Neil Gaiman’s children’s book by the same name, has been awarded with a Primetime Emmy for outstanding innovation in interactive media. The experience has been produced by San Francisco-based immersive entertainment startup Fable, which puts a big effort on making the viewer a participating [...]

  • The Void San Francisco

    The Void Teams Up With Sony Pictures for New Location-Based VR Experience

    James Murdoch-backed virtual reality (VR) startup The Void has teamed up with Sony Pictures Virtual reality to produce a new location-based VR experience, according to Curtis Hickman, the startup’s chief creative officer. Hickman revealed the partnership in a conversation with Variety this week, during which he also outlined plans to bring more original IP to [...]

  • US President Donald J. Trump speaks

    Apple Stock Down 4.6% After Trump ‘Orders’ Companies to Leave China

    Apple’s share price was down around 4.6% Friday at the close of the market, to $202.64 per share, after President Trump took to Twitter to “order” U.S. companies to leave China. The slide came amid a market-wide sell-off, with the NASDAQ sliding 3%, and the Dow dropping 623 points. Trump’s edict was a response to [...]

More From Our Brands

Access exclusive content