×
You will be redirected back to your article in seconds

Amazon Plans to Launch Alexa-Powered Hifi Equipment (Report)

Amazon is looking to move upmarket by making its own Alexa-powered Hifi equipment, according to a new CNBC report. The e-commerce giant will introduce at least 8 new devices before the end of the year, including an amplifier, a receiver and a subwoofer, CNBC reported Monday afternoon.

Amazon didn’t immediately respond to a request for comment.

Some of the other voice-powered devices Amazon is looking to introduce reportedly include a microwave oven and an in-car gadget. Not all of these devices may come with far-field voice control out of the box, with CNBC reporting that some will merely be Alexa-enabled. This would require consumers to still own an Amazon Echo or a similar device with built-in microphones to control the company’s new gadgets.

The introduction of a subwoofer, amplifier and receiver is especially notable. Amazon has thus far prioritized price and ease-of-use over audio quality for its Echo line of speakers. By introducing higher-end audio components, the company may be looking to appeal to Hifi enthusiasts, and take on Apple and its Homepod as well as Google’s higher-end Google Home Max speaker.

With these products, Amazon would also more directly compete with Sonos. The smart speaker maker began to integrate Alexa into its devices last year, and recently expanded support with a new sound bar with built-in far-field microphones.

Sonos stock price, which has already been on a downwards trajectory following the company’s Q2 earnings report last week, was down another 2% in after-hours trading following the release of the report.

More Digital

  • Fortnite Battle Royale

    Epic Pulls 'Fortnite' Ads From YouTube After Child Predator Controversy

    Epic Games is no longer running “Fortnite” pre-roll ads on YouTube after it was discovered they were playing on videos alleged predators used to exploit children, according to The Verge. The developer has paused all of its pre-roll advertising, which plays before a video starts on the streaming platform, a spokesperson said. It also reached [...]

  • New Video Shows Off Vive Cosmos

    New Video Shows Off Vive Cosmos VR Controllers

    There’s still much to be learned about HTC’s Vive Cosmos — like release date, specs, and price — but Wednesday the company released a short teaser video giving a slightly better glimpse of the controllers in action. The new controllers look a bit like rival VR headset Oculus Rift’s Touch controller, though reversed in some [...]

  • YouTube logo

    Disney Reportedly Pulls YouTube Ads Over Child-Exploitation Controversy

    YouTube is facing yet another big advertiser backlash, with Disney and Epic Games among the marketers said to have pulled their ad spending after the Google-owned video platform was accused of facilitating what a critic described as a “soft-core pedophilia ring.” Vlogger Matt Watson, in a Feb. 17 video on his YouTube channel MattsWhatItIs, showed [...]

  • Samsung Galaxy S10, Galaxy S10+ Unveiled

    Samsung Announces Galaxy S10, Galaxy S10+ Phones

    Samsung officially announced its new flagship phones, the Galaxy S10 and its larger sibling, Galaxy S10+, at its Unpacked press event in San Francisco on Wednesday morning. The new phone features a punch-hole cut-out for its front-facing camera, which allowed the company to use an edge-to-edge screen design without the notch found on the latest [...]

  • Samsung's Galaxy Fold Unveiled at Unpacked

    Samsung Announces Galaxy Fold, a $1,980 Foldable Phone

    Samsung officially announced its new foldable phone, dubbed the Galaxy Fold, at its Unpacked press event in San Francisco Wednesday morning. The device features two screens that unfold to a tablet-sized slate. “We are giving you a device that doesn’t just define a new category, it defies categories,” said Samsung senior vice president of product [...]

  • ABC-Oscar-Game

    ABC to Launch Oscars Live Play-Along Game With $50,000 Grand Prize

    ABC is hoping to drive viewers to its host-less telecast of the 91st Academy Awards on Sunday by dangling the promise of cold, hard cash to one lucky winner. The broadcaster is launching “The Official Oscar Game,” a live game that will let viewers play along in real time during the awards presentation. The game’s [...]

  • Dave Finocchio - Bleacher Report

    Bleacher Report Co-Founder Dave Finocchio to Exit This Summer

    Dave Finocchio is leaving Turner’s Bleacher Report, the millennial-skewing digital sports company he co-founded in 2005 and led as CEO for the last three years. With Finocchio set to exit in June, Turner Sports has named Howard Mittman as CEO of Bleacher Report to replace him. Finocchio hired Mittman, who has held a dual role [...]

More From Our Brands

Access exclusive content