×
You will be redirected back to your article in seconds

‘13 Reasons Why’ Jumps to No. 1 Digital Original Spot in U.S. With Season 2 Premiere

Netflix released “13 Reasons Why” season 2 last Friday — and the popular (and controversial) teen-suicide drama immediately popped to the top spot among all U.S. digital original series, according to new data.

On May 19, when all 13 episodes of the “13 Reasons Why” second season dropped, the show blew past YouTube’s “Cobra Kai,” the previous top-trending digital original in the U.S., according to measurement firm Parrot Analytics. “13 Reasons” peaked at 64.4 million demand expressions on the date of its premiere (vs. a peak of 51.5 million for “Cobra Kai”), reinforcing the show as one of Netflix’s top breakout hits.

“13 Reasons Why” was the most popular show in the U.S. on a seven-day average per-capita basis (from May 14-20) — more than twice as popular as Hulu’s “The Handmaids Tale,” which is currently in its second season. “13 Reasons” demand may have peaked on May 19, as it lost 2% in demand overnight into May 20, per Parrot Analytics’ data.

The strong showing for Netflix’s “13 Reasons Why” season 2 comes even despite the poor critical reception to the sophomore installment. On Rotten Tomatoes, “13 Reasons” S2 currently has a critics’ rating of 28% (and an audience rating of 67%). For some viewers the drama stoked by season 2 “will likely be too much,” Kevin O’Keefe wrote in Variety‘s review, while he praised Dylan Minnette’s performance as Clay Jensen as a highlight.

Note that the data from Parrot Analytics doesn’t represent actual viewers — rather, the company aggregates and weights different data indicating intent to watch from social media, video platforms, blogs, piracy networks and other sources.

Here’s the data from Parrot Analytics showing the relative demand on May 19:

On a global seven-day-average per-capita basis, the show is approximately twice as popular in the U.S. as it is in India, Ireland, South Africa, New Zealand or Brazil, according to Parrot Analytics. Overall, “13 Reasons Why” from May 14-20 on average ranked as the fourth most popular TV series overall in Australia, Ireland, South Africa and the U.K., coming in fifth France and New Zealand and sixth place in Canada.

More TV

  • Pete Davidson Sits Out Final 'Saturday

    Pete Davidson Sits Out Final 'Saturday Night Live' Sketches of 2018

    Just hours after “Saturday Night Live” cast member Pete Davidson posted a message on social media that said he “really [didn’t] want to be on this Earth anymore,” he was absent from the final 2018 live sketches of the late-night sketch comedy show. But although Davidson did not take part in the sketches or appear [...]

  • Pete Davidson photographed by Peggy Sirota

    Pete Davidson Posts Unsettling Message, Deletes Instagram

    UPDATED: “Saturday Night Live” cast member Pete Davidson posted a disturbing message Saturday morning stating he doesn’t “want to be on this earth anymore,” then deleted his Instagram account. In the post, Davidson wrote, “I’m doing my best to stay here for you but i actually don’t know how much longer i can last. all [...]

  • Disney Channel Fires 'Andi Mack' Actor

    Disney Channel Fires 'Andi Mack' Actor Arrested for Plotting Sex With Minor

    Disney Channel has severed ties with “Andi Mack” actor Stoney Westmoreland following his arrest for allegedly trying to arrange a sexual encounter with a 13-year-old. “Stoney Westmoreland, an actor working on the series ‘Andi Mack,’ was arrested in Salt Lake City today,” a Disney Channel spokesperson said in a statement Friday. “Given the nature of [...]

  • Russian Doll

    TV News Roundup: Natasha Lyonne's 'Russian Doll' Sets Netflix Premiere Date

    On Friday’s roundup, Netflix announces the premiere date for “Russian Doll” and Benedict Cumberbatch’s “Brexit” film has a premiere date on HBO FIRST LOOKS Showtime has released a new teaser for the upcoming comedy series, “Black Monday,” which will premiere Sunday, Jan. 20 at 10 p.m. ET/PT. The series stars and is executive produced by Don [...]

More From Our Brands

Access exclusive content