×

‘13 Reasons Why’ Jumps to No. 1 Digital Original Spot in U.S. With Season 2 Premiere

Netflix released “13 Reasons Why” season 2 last Friday — and the popular (and controversial) teen-suicide drama immediately popped to the top spot among all U.S. digital original series, according to new data.

On May 19, when all 13 episodes of the “13 Reasons Why” second season dropped, the show blew past YouTube’s “Cobra Kai,” the previous top-trending digital original in the U.S., according to measurement firm Parrot Analytics. “13 Reasons” peaked at 64.4 million demand expressions on the date of its premiere (vs. a peak of 51.5 million for “Cobra Kai”), reinforcing the show as one of Netflix’s top breakout hits.

“13 Reasons Why” was the most popular show in the U.S. on a seven-day average per-capita basis (from May 14-20) — more than twice as popular as Hulu’s “The Handmaids Tale,” which is currently in its second season. “13 Reasons” demand may have peaked on May 19, as it lost 2% in demand overnight into May 20, per Parrot Analytics’ data.

The strong showing for Netflix’s “13 Reasons Why” season 2 comes even despite the poor critical reception to the sophomore installment. On Rotten Tomatoes, “13 Reasons” S2 currently has a critics’ rating of 28% (and an audience rating of 67%). For some viewers the drama stoked by season 2 “will likely be too much,” Kevin O’Keefe wrote in Variety‘s review, while he praised Dylan Minnette’s performance as Clay Jensen as a highlight.

Note that the data from Parrot Analytics doesn’t represent actual viewers — rather, the company aggregates and weights different data indicating intent to watch from social media, video platforms, blogs, piracy networks and other sources.

Here’s the data from Parrot Analytics showing the relative demand on May 19:

On a global seven-day-average per-capita basis, the show is approximately twice as popular in the U.S. as it is in India, Ireland, South Africa, New Zealand or Brazil, according to Parrot Analytics. Overall, “13 Reasons Why” from May 14-20 on average ranked as the fourth most popular TV series overall in Australia, Ireland, South Africa and the U.K., coming in fifth France and New Zealand and sixth place in Canada.

More TV

  • AMERICAN HORROR STORY: 1984 -- Pictured:

    'American Horror Story' Recap: Who Survived to See the 'Red Dawn'?

    SPOILER ALERT: Do not read if you have not yet watched “Red Dawn,” the fifth episode of “American Horror Story: 1984.” After five episodes, “American Horror Story: 1984” is moving onto another day within the story. The sun finally came up in “Red Dawn,” but not every would-be counselor at Camp Redwood survived to see it. [...]

  • TV News Roundup: 'Sesame Street' Sets

    TV News Roundup: 'Sesame Street' Sets 50th Anniversary Special

    In today’s TV news roundup, Sesame Workshop announced a premiere date for “Sesame Street’s Historic 50th Anniversary Celebration” and “Brave New World” adds Sophie McIntosh. CASTING New Zealand actress Sophie McIntosh has been cast in USA Network’s “Brave New World” series, Variety has learned exclusively. She will play the recurring role of Jane, and joins a cast [...]

  • HBO Max Adds Three Execs to

    HBO Max Adds Three Execs to Drama Team

    HBO Max is continuing its spate of executive hires. The nascent WarnerMedia streamer has now tapped Roberto Alcantara, Chika Chukudebelu and Mark Tuohy to all be vice presidents in the drama department. The announcement was made by Joey Chavez, EVP of original drama at HBO Max, to whom they will all report. Chavez and his [...]

  • STRANGER THINGS

    'Stranger Things 3' Is Most-Watched Season to Date, Netflix Says

    The Upside Down delivered upside for Netflix in the third quarter: “Stranger Things” season 3 was the most-watched season of the series to date, according to the streamer. In the first four weeks of release, “Stranger Things” season 3 was watched by 64 million member households, Netflix said in the Q3 letter to shareholders. The [...]

  • HBO Max - WarnerMedia

    HBO Max Orders LGBTQ Movement Docuseries From Scout Productions, Jim Parsons, Greg Berlanti

    HBO Max has commissioned a four-part docuseries on the history of the LGBTQ+ movement. Titled “Equal,” the series will explore the true stories of leaders and activists of the movement. Each hour-long episode will feature interviews, reenactments, and never before seen footage. The series hails from Warner Horizon Unscripted Television. “We are extremely proud to [...]

More From Our Brands

Access exclusive content