×
You will be redirected back to your article in seconds

YouTube CEO Calls on Creators to Rally Against EU Copyright Legislation

YouTube CEO Susan Wojcicki is warning that the European Union’s recent copyright legislation is putting digital creators’ livelihoods at stake — and she issued a call for YouTubers to voice their opposition to the proposed rules.

The EU Parliament’s “Article 13 as written threatens to shut down the ability of millions of people — from creators like you to everyday users — to upload content to platforms like YouTube,” Wojcicki wrote in a blog post Monday that is the latest in a series of her regular updates to the YouTube community.

In September, the European Parliament passed a wide-ranging digital copyright directive, which among other things affects copyright fees for music streamers and user-generated content platforms such as YouTube. The directive sets parameters for negotiations between the parliament, the European Commission and national governments. If and when the law is finally passed, EU member states will have two years to implement the new rules.

Wojcicki urged YouTubers to use the hashtag “#SaveYourInternet” in social-media posts to express opposition to the EU directive and explain “why the creator economy is important and how this legislation will impact you.” YouTube has set up a website, at youtube.com/yt/saveyourinternet, with its perspective on the law.

YouTube’s new campaign against the EU’s copyright reforms recalls the 2012 efforts sponsored by Google and other internet giants to oppose the U.S.’s proposed Stop Online Piracy Act (SOPA) law. After widespread online protests, the proposed legislation — favored by Hollywood studios and other content owners — stalled out.

In her blog post, Wojcicki claimed that the legislation “threatens to block users in the EU from viewing content that is already live on the channels of creators everywhere,” including educational content such as language classes, physics tutorials and other how-to videos.

The EU law could force platforms like YouTube “to allow only content from a small number of large companies,” according to Wojcicki.

“It would be too risky for platforms to host content from smaller original content creators, because the platforms would now be directly liable for that content,” the YouTube CEO wrote. She cited YouTube’s Content ID copyright-detection and payment system that’s designed to flag copyrighted material and compensate rights holders.

“We are committed to working with the industry to find a better way. This language could be finalized by the end of year, so it’s important to speak up now,” Wojcicki said in the blog post.

Also in the post, Wojcicki announced that the Google-owned video platform is investing $20 million in YouTube Learning, an initiative to support education-focused creators and organizations. Part of the investment includes a Learning Fund to support creators who want to build multisession learning content for YouTube. YouTube launched an application for interested parties at this link.

Popular on Variety

More Music

  • Thomas Golubic GMS Conference

    Guild of Music Supervisors President: 'The Economics of the Job Don't Work Anymore'

    The Guild of Music Supervisors (GMS) hosted its 5th annual “State of Music in Media” conference on Saturday, Sept. 15, at the Los Angeles Film School. Featuring a wide array of panel discussions on all manner of issues related to music in film, television and advertising, the confab drew top composers, music supervisors, licensing and [...]

  • Ric Ocasek'The Imitation Game' film premiere,

    Ric Ocasek’s Cause of Death Revealed, Paulina Porizkova Posts Touching Note

    Cars frontman Ric Ocasek died of cardiovascular disease, according to an autopsy report released Monday by the New York City medical examiner’s office cited by Yahoo News and other outlets. More specifically, the cause was hypertensive and atherosclerotic cardiovascular disease, also called atherosclerosis, which is an accumulation of plaque in the arteries that can weaken [...]

  • Megan Thee StallionMegan Thee Stallion in

    Megan Thee Stallion Confirms She's Collaborating With Kehlani on Next Album (EXCLUSIVE)

    Hip-hop’s It Girl of the summer, Megan Thee Stallion, has exclusively told Variety that she’s collaborating with Kehlani and a few other famous ladies on her next album. The rapper, who dropped a video for her song of the season “Hot Girl Summer” earlier this month, was asked by Variety on the red carpet at Rihanna’s annual [...]

  • Schoolboy Q

    ScHoolboy Q Reveals ‘CrasH’ Tour Dates

    Top Dawg Entertainment recording artist ScHoolboy Q today announced dates for his next jaunt across the country, the CrasH Tour 2019. Special guest NAV will join on select dates; dates appear in full below Produced by Live Nation, the 19-city tour will kick off November 4 in Houston and make stops in Atlanta, Brooklyn, Toronto, Chicago, and more [...]

  • United Talent Agency Reveals New Logo

    UTA Unveils New Logo, Corporate Image

    UTA raised the curtain Monday on a new corporate logo. The three-dimensional image is meant to emphasize the talent agency’s focus on uniting ideas, opportunities and talent. Building signage with the new logo will go up next month at UTA’s headquarters in Beverly Hills. “Our new identity captures the multiple facets and intersections of our [...]

  • Taylor SwiftMTV Video Music Awards, Arrivals,

    Taylor Swift Joins 'The Voice' Season 17 as a Mentor

    Taylor Swift is returning to “The Voice” as a mega mentor in the upcoming 17th season of the NBC singing competition series. The “Blank Space” singer will offer advice to each team of artists as they prepare for the knockout rounds in the show. Coaches John Legend and Blake Shelton took to Instagram to share [...]

More From Our Brands

Access exclusive content