×
You will be redirected back to your article in seconds

Hotstar Leads India OTT Streaming Market, Google Heads Music Category (EXCLUSIVE)

Hotstar remains India’s most popular OTT video streaming platform, according to data from mobile advertising and Internet service provider Jana. Hotstar is controlled by 21st Century Fox and operates on the freemium model, offering VoD users some content free of charge, and some paid for by annual subscription.

Jana’s report uses app installations as its yardstick. It shows that in the first quarter of 2018, Hotstar enjoyed 70% of video streaming app downloads. SonyLIV doubled its share from 5.9% three months earlier, to 13%. Viacom 18’s Voot was in third place with 11%, while Amazon Prime Video had a 5% share and Netflix 1.4%.

The nascent Indian OTT video market is currently valued at $109 million and is expected to double to $218 million by 2020, according to a recent Deloitte report.

U.S.-based Jana was launched in 2009 and has raised $93 million in investment. The company is a leading provider of free Internet in emerging markets, accessed through its mCent browser, one of the fastest growing browsers in India.

Its report also looks at the Indian music sector, valued at $180 million by Deloitte and set to grow to $270 million by 2020. Google Play Music remains by far the most downloaded service with an almost unchanged 64% of music app installations. In terms of time spent in-app by users, Google Play Music dropped from 46% to 40%, quarter-on-quarter, but remained 2% ahead of Jio-Saavn, a company newly formed by the merger of music streamers Saavn and Reliance Industries, JioMusic.

More Digital

  • Avi Saxena - Discovery

    Discovery Hires Amazon's Avi Saxena as CTO of Direct-to-Consumer Unit, Will Open Seattle Office

    Discovery hired Avi Saxena, former VP of technology for Amazon Marketplace, as chief technology officer of direct-to-consumer. Saxena reports to the guy who was his boss at Amazon: Peter Faricy, who was appointed CEO of Discovery’s Global Direct-to-Consumer division in August 2018 and who headed up the Amazon Marketplace third-party seller business. In the newly created [...]

  • Spaces Terminatro VR Experience Goes Live

    Comcast-Backed Spaces Launches San Jose Location With 'Terminator' VR Experience

    Comcast-backed virtual reality startup Spaces is getting ready to open its second California location in San Jose next month: The company has teamed up with Cinemark to open a new VR center at the Century 20 Oakridge and XD theatre in San Jose on February 8. The new Cinemark Spaces center will open with “Fight for [...]

  • Sean Hannity Reveals Broadband Plans for

    Sean Hannity Reveals His Plans for Fox News Streaming Service (EXCLUSIVE)

    Sean Hannity sometimes tells younger colleagues at Fox News Channel that he is “the bridge between two generations of Fox” because he has been part of its primetime lineup since 1996. Now he may serve a similar purpose for a third. Fox News will next week bring Hannity to the world of video-streaming, launching “Hannity [...]

  • Crackle - To Win it All

    Sony Crackle Nabs 'Rainbow Six Siege' Esports Documentary Streaming Rights

    Sony Crackle has secured exclusive streaming rights to Ubisoft’s esports documentary “To Win it All: The Road to The Six Invitational,” following three pro players of “Tom Clancy’s Rainbow Six Siege” shooter as they head to the title’s biggest tournament of the year. The free streaming network is slated to bow the documentary Friday, Jan. [...]

  • Hulu With Live TV Full Channel

    Hulu Hikes Price of Live-TV Bundle to $45 Monthly, Drops VOD Plan With Ads to $6

    Hulu wants to drive more customers to its ad-supported streaming package — lowering the official price from $7.99 to $5.99 per month — while it’s trying to turn a profit on the live-TV bundle with a price hike. Starting next month, Hulu With Live TV will increase by $5 per month, rising from $39.99 to [...]

  • patreon logo

    Patreon Now Has Over 3 Million Patrons, Expects to Pay $500M to Creators in 2019

    Membership services platform Patreon now has more than 3 million patrons who pay to support any of its over 100,000 creators every month, the company announced Wednesday. It’s also on track to pay more than $0.5 billion to creators this year. Patreon’s business is growing at a healthy rate. Payouts have been nearly doubling year-over-year [...]

More From Our Brands

Access exclusive content