×

British Telco BT Adding Amazon Prime to its TV Service

BT TV customers in the U.K. will soon be able to binge “The Walking Dead,” “Game of Thrones,” and “The Man in the High Castle.” The telco will incorporate access to Amazon Prime Video into its TV service. It already offers access to Netflix, and will also add Sky’s streaming service Now TV from 2019.

The telco, which is shedding thousands of jobs in the U.K., has made a major move into TV, shelling out billions for Premiere League and Champions League soccer rights, but the service has struggled to gain real traction in a competitive market. Its subs base stands at about 1.8 million and growth has stalled.

The Amazon move means that BT customers paying for all of the services via BT TV will be able to watch premium sports, film, and TV programming from BT, Sky, Netflix, and Amazon via one one settop box. Sky integrated Netflix last year, and Virgin Media in the U.K. had already done so. BT said it wants to offer unrivaled choice through a “super aggregator TV strategy.”

“BT will be the first major UK TV platform to offer Prime Video through its set-top boxes, allowing Prime Members to access thousands of TV episodes and movies, including award-winning Prime Originals and exclusive series like ‘The Grand Tour,’ ‘The Man in the High Castle,’ ‘Lucifer,’ and ‘Vikings,’” BT said.

It unveiled the Amazon deal as part of a broader new consumer strategy. “BT will be the first UK telco to offer Amazon Prime video to its customers,” said Paolo Pescatore, an analyst at CCS Insight. “We believe that this will turn around its fortunes given that BT TV has recorded losses for the last two quarters and subscriber growth over the last couple of years has been lackluster.”

More TV

  • John Stankey

    AT&T's John Stankey: TNT, TBS to Boost Unscripted Volume as WarnerMedia Invests in HBO Max

    The march to the launch of HBO Max in May is driving changes across WarnerMedia. John Stankey, AT&T chief operating officer and WarnerMedia chairman, told investors on Wednesday that cable powerhouses TNT and TBS will lean into more unscripted programming as WarnerMedia steers its investment in high-end scripted programming to the nascent subscription streaming platform. [...]

  • BBC to Cut 450 Jobs in

    BBC to Cut 450 Jobs in News Division

    The BBC is to cut 450 jobs in its news operation as part of a cost-cutting exercise. The BBC, which remains the U.K.’s most widely consumed source of news, said it planned to reorganize its newsroom along a “story-led” model, focusing on news stories more than on programs or platforms. This is designed to reduce [...]

  • Bud Light Super Bowl Ad

    Bud Light Asks Super Bowl Viewers to Pick the Ad They Want to See

    Most Super Bowl advertisers put a glitzy commercial in the game and hope for the best. Anheuser-Busch wants viewers to have a stake in the pitch that gets presented on Game Day. Bud Light made two different ads starring Post Malone, and is asking fans to help pick which of the pair ought to run [...]

  • good-morning-america-strahan

    At 'Good Morning America,' Robin Roberts Maintains Her 'X-Factor'

    Robin Roberts used to play basketball in college. She says she’s still building muscles while working at “Good Morning America.” The ABC morning program is many things all at once. It’s a news program. It’s a pillar of the economics of ABC’s parent Walt Disney. And increasingly these days, it is a broader media entity [...]

  • Gabrielle Carteris SAG AFRA PRESIDENT

    SAG-AFTRA Unveils Guidelines for Intimacy Coordinators

    SAG-AFTRA has unveiled the guidelines for intimacy coordinators who are on sets when union members’ work involves nudity and simulated sex. The union released “Standards and Protocols for the Use of Intimacy Coordinators” on Wednesday, six months after announcing that it would standardize the guidelines for such scenes. “SAG-AFTRA believes that implementation of these standards [...]

  • BTS The Late Late Show with

    BTS Goes Into the Woods With James Corden for 'Black Swan' Live TV Debut (Watch)

    BTS took James Corden back into the woods for the live television premiere of the group’s new “Black Swan,” unfolding on a deep-forest set two nights after their Grammys debut, which was also the subject of a short interview on the late-night show. Speaking of their appearance on the Grammys, the group said, “Everything about [...]

  • Verizon Fios to Carry Bloomberg Television

    Verizon Fios to Carry Bloomberg Television

    Verizon Fios will start to offer Bloomberg Television as of January 29, extending the U.S. reach of the business-focused news network. Fios TV customers can be found in New York, Philadelphia, Washington D.C., Boston and other homes on the east coast,. Bloomberg says its TV network is available in more than 433 million homes worldwide. Bloomberg [...]

More From Our Brands

Access exclusive content