×
You will be redirected back to your article in seconds

Amazon Scores U.K. Premier League Soccer Rights Deal

Amazon has netted a package of rights to English Premier League soccer games for its Prime Video streaming service, a major move into U.K. premium sports rights by the U.S. online giant. The deal runs for three seasons from 2019.

The agreement gives Amazon a package of 20 matches per season from the league. The company said it would make the games available as part of its current Amazon Prime subscription deal. The other remaining package of rights has been picked up by telco BT, which will play the matches on its BT Sport service.

Pay-TV giant Sky has for years been the home of Premier League games in Britain, which are a cornerstone of its business. BT has also joined the fray in recent years and, with Sky, had already sealed deals for the majority of the EPL games between 2019 and 2022. Sky has 128 games per season, and BT has 52.

Two of the seven packages of rights available had been left unsold in that last round of deal-making, with the EPL reportedly failing to get its original asking price. Amazon has now stepped in and scooped up one of those tranches of rights. Specifically, Amazon gets 10 games over one of the Premier League’s busy public-holiday periods, likely Boxing Day, Dec. 26., and 10 during one of the league’s program of midweek fixtures.

“The Premier League is the most-watched sports league in the world,” said Jay Marine, vice president of Prime Video in Europe. “Over these two December fixture rounds, Prime members will be able to watch every team, every game, so no matter which Premier League team you support, you’re guaranteed to see them play live on Prime Video.”

“We welcome Amazon as an exciting new partner and we know Prime Video will provide an excellent service on which fans can consume the Premier League,” added Richard Scudamore, the league’s executive chairman.

The soccer move is Amazon’s biggest play yet as it moves into sports, differentiating itself from streaming rival Netflix in the process. It has already secured ATP and U.S. Open tennis for the U.K. and NFL games. It also has a range of sports-themed doc series such as the “All or Nothing” strand that includes “All or Nothing: New Zealand All Blacks,” “All or Nothing: Manchester City,” and “All or Nothing: Dallas Cowboys.”

The Amazon deal is good news for the EPL, which will welcome competition after the value of its main rights packages fell this time. For U.K. soccer fans, the fragmenting rights deals mean they need multiple subscriptions to see all games.

More TV

  • How the 'Rich Eisen Show' Mixes

    How the 'Rich Eisen Show' Mixes Sports and Showbiz in an Entertaining Mix

    Walking through the El Segundo studio where veteran sportscaster Rich Eisen tapes his daily “Rich Eisen Show,” the sheer density of sports memorabilia is overwhelming — everything from game balls to jerseys, gear, autographs and uncountable photos are crammed onto every inch of wall and desk space. But step into Eisen’s dressing room, and the [...]

  • Whiskey Tango Cavalier

    TV Review: 'Whiskey Cavalier'

    The crux of “Whiskey Cavalier” can be found right in its protagonist’s name. “Will Chase” is a purposefully ridiculous wink of a name that tries to be both debonair and very silly all at once, just like the FBI agent (played by Scott Foley) to which it belongs. This isn’t a regular spy drama, “Whiskey [...]

  • Brody Stevens Dead

    Comedian Brody Stevens Dies at 48

    Prominent Los Angeles comedian Brody Stevens died Friday in Los Angeles, Variety has confirmed. He was 48. “Brody was an inspiring voice who was a friend to many in the comedy community,” Stevens’ reps said in a statement. “He pushed creative boundaries and his passion for his work and his love of baseball were contagious. [...]

  • Editorial use onlyMandatory Credit: Photo by

    Malik Yoba to Reprise Role in 'New York Undercover' Reboot at ABC

    Malik Yoba, who starred as Detective J.C. Williams in the 90s show “New York Undercover,” is set to reprise the role in the ABC reboot, sources tell Variety. Picking up 20 years after the end of the original series, “New York Undercover” will follow detectives Nat Gilmore and Melissa Ortiz as they investigate the city’s [...]

  • Chris Burrous dead KTLA anchor

    KTLA Anchor Chris Burrous' Cause of Death Released

    An investigative report on KTLA anchor Chris Burrous has determined that his cause of death was attributed to methamphetamine toxicity, according to the Los Angeles County Coroner’s Office. Burrous, 43, was found unconscious at a motel in Glendale, Calif on December 27, and later died at the hospital. The death has been ruled as accidental. [...]

  • Editorial use only. No book cover

    'Crazy Rich Asians,' 'Late Show With Stephen Colbert' Win Publicity Campaign Awards

    Hollywood publicists have selected “Crazy Rich Asians” as the top movie publicity campaign for 2018 and “The Late Show With Stephen Colbert” as the best television campaign. Warner Bros.’ “Crazy Rich Asians” topped the campaigns for Disney’s “Black Panther,” Fox’s “Bohemian Rhapsody,” Paramount’s “A Quiet Place,” Sony’s “Spider-Man: Into the Spider-Verse,” and Universal’s “Halloween” for [...]

  • THE MASKED SINGER: Rabbit in the

    Live+3 Ratings for Week of Feb. 11: 'Masked Singer' Easily Tops Competition

    Fox’s “The Masked Singer” was the highest-rated broadcast show of the week in both Live+Same Day and Live+3. For the week of Feb. 11, the unscripted singing competition series went from a 2.4 rating in adults 18-49 to a 3.4, a rise of 42%. In total viewers, the show went from 7.8 million viewers to [...]

More From Our Brands

Access exclusive content