×
You will be redirected back to your article in seconds

Venice V/R: Francesco Carrozzini Talks Exposing Fashion’s Dark Side in ‘X-Ray Fashion’

Italian-born director and fashion photographer Francesco Carrozzini is known on the festival circuit for “Franca: Chaos and Creation,” the doc he made about his mother, the late, influential editor of Italian Vogue Franca Sozzani, which world-premiered in Venice in 2016. He’s back on the Lido this year with “X-Ray Fashion,” a cinematic VR experience that guides the viewer through different stages of garment production: from cotton farm to sweatshop, and from catwalk to consumer purchase to the afterlife of the garment. The piece, which is in the Venice VR competition, packs a powerful punch in exposing the dark side of the fashion industry which, it claims, is responsible for 20% of global wastewater and 10% of global carbon emissions and is linked to human rights violations. Carrozzini spoke to Variety about about the challenge of conveying this in an immersive way to make people think about the inherent consequences of the clothes they wear.

How did the project originate?

Giulia Camilla Braga from the World Bank and Connect for Climate called me to tell me about the winning project of their contest to incentivize young VR creators … I knew almost nothing about VR, but the story of course spoke to me; to my past and my present, because it talks about certain darker sides of an industry that fed me for a long time.

How aware were you of these topics?

To be honest with you, not as much as I should have. I read the project and I realized that it takes 10,000 liters of water to make a pair of jeans. I don’t think many people know that. I felt bad; it was a bit of a punch.

How did you approach the VR aspect?

The difference between film and VR is the manipulation of space vs. time, because, really, VR is like directing theater. It’s not like directing film. And it’s like putting your audience on the stage. So it’s really the opposite concept of what my job so far has been with film. It’s such a counter-intuitive process for a filmmaker; but in the end it’s storytelling so you just have to find a way to tell the story.

Would you say this piece is a call to action?

Absolutely. It’s not just about the dark side of the fashion industry, but about what we can do to change it. Immersing people in a sweatshop in the middle of India, and in other situations while you acquire this information I hope can make it a pretty powerful emotional experience. The fact that you can almost live the experience is really the power of VR right now.

 

 

 

 

 

More Digital

  • CEO of T-Mobile John Legere (L)

    FCC Chairman Backs T-Mobile, Sprint Merger With New Conditions

    FCC Chairman Ajit Pai gave a thumbs-up to T-Mobile and Sprint’s proposed $26 billion merger, after the companies committed to enhanced 5G buildout commitments and agreed to spin off Sprint’s Boost Mobile. T-Mobile and Sprint first announced their plans to merge in April 2018, looking to combine forces to take on industry leaders AT&T and [...]

  • Tyffon Raises $7.8M, Prepares Launch of

    Disney-Backed VR Startup Tyffon Raises $7.8 Million (EXCLUSIVE)

    Disney-backed immersive media startup Tyffon has raised a new $7.8 million Series A round of funding. The company wants to use the new cash infusion for an international expansion that includes the opening of a Santa Monica, Calif.-based virtual reality (VR) center. “We will also accelerate our IP licensing activities with major Hollywood studios,” Tyffon [...]

  • Huawei Restricted From Using Google's Android

    Huawei Restricted From Using Google's Android as U.S.-China Tensions Mount

    Google has prevented controversial Chinese tech firm Huawei from accessing the latest versions of the Android mobile phone operating system. The move follows U.S. government attempts to blacklist the Chinese firm. “We are complying with the order and reviewing the implications,” Google sources told news agencies Sunday. “Huawei will only be able to use the [...]

  • JUMP camera

    Google Is Shutting Down Its Jump VR Video Program

    Google will shut down Jump, its cloud-based video stitching service, this summer. The company emailed creators Friday afternoon to tell them that Jump would be shuttered on June 28, and detailed plans for the shut-down on its website as well. In its email, Google justified the closure of Jump with the emergence of new video [...]

  • Relix Live Music Conference

    Relix Live Music Conference Puts Spotlight on Gender Parity, Privacy

    The third annual Relix Live Music Conference took place at New York’s Brooklyn Bowl earlier this week. The two-day confab, which featured panels and Q&As by executives from such companies as Live Nation, Q Prime, SiriusXM, Bowery Presents, Glassnote Music, Shorefire Media and Splice, among many others, offered a fascinating and honest look at the [...]

More From Our Brands

Access exclusive content