×

Vice Media Launches Local Operations in India

Vice Media has given an official launch to its operations in India. The move is a partnership with newspaper and digital media group Times of India.

Vice is producing and distributing local programming for digital, mobile and linear platforms. Vice India has introduced all of its digital brands under the Vice.com banner, premiering a significant late night prime time television block across the Times of India portfolio.

Last month, Vice India announced the appointment of Chanpreet Arora as CEO and Samira Kanwar as head of content. Working from offices in Mumbai and New Delhi, Vice India’s local content programming will span conversations across topics including food, music, politics, sports, sex, identity, nightlife, arts, and comedy.

“In the coming months, the company plans to showcase a wide range of content encompassing topics that directly impact or affect the youth of the country – including local mental health crisis, sexual assault on university campuses, navigating life in India as an LGBTQI+ individual, the taboo sex industry, and political action in the region, amongst others,” it said in a statement.

Vice India has struck a supplementary deal with Facebook. It says it expects to announce additional partnerships in the coming months, and that “these will bring Vice’s content to millions of new viewers in the region through original local production and reporting, and licensing.”

Virtue Worldwide, the creative agency born out of Vice, has already entered into major brand partnerships that will provide creative services throughout India. These include Mountain Dew (PepsiCo) and Anheuser-Busch InBev.

More Digital

  • BBC ITV BritBox Streaming

    BritBox to Roll Out in the U.K. in Fourth Quarter

    British broadcasters the BBC and ITV have formally agreed to launch their joint streaming service, BritBox, in the U.K. in the fourth quarter of 2019. It will be priced at £5.99 per month, making it the same price as the cheapest Netflix subscription in the U.K. ITV will control BritBox, holding a 90% stake. The [...]

  • Vobile - ZEFR acquisition - Yangbin

    Zefr Sells Its Copyright-Flagging and YouTube Channel-Management Businesses to Vobile for $90 Million

    Vobile Group, a video protection and measurement company, announced a deal to acquire Zefr’s RightsID copyright-management and ChannelID YouTube channel-management businesses for about $90 million. According to the companies, Zefr’s RightsID and ChannelID together generated over $40 million in revenue in 2018 and were profitable. The deal stands to more than triple the revenue for [...]

  • Justin Connolly

    Disney Merges All Media Sales and TV Channel Distribution Under Justin Connolly

    Disney promoted longtime ESPN exec Justin Connolly to the new role of president, media distribution, overseeing a single organization that combines all of the company’s media sales and TV channel distribution operations. Connolly previously served as EVP, affiliate sales and marketing, Disney and ESPN Media Networks. Based in New York, he will report to Kevin [...]

  • NASA - International Space Station

    Hulu Is Getting NASA TV in Time for the Moon Landing Anniversary

    Hulu’s live TV service is getting NASA TV just in time for the 50th anniversary of the Apollo 11 mission. In addition to a live feed, which is available only to subscribers of Hulu’s live TV tier, Hulu is also gaining access to select NASA TV series on demand. The live TV deal was announced [...]

  • iheartmedia logo

    iHeartMedia Stock Drops in NASDAQ Debut

    Shares of iHeartMedia, the U.S.’s biggest radio network, fell as much as 7% after they commenced trading Thursday on the NASDAQ Global Select Market, and ended the day down around 3%. Last month, after exiting a year-long bankruptcy reorg, iHeartMedia announced it was approved for listing on NASDAQ, instead of pursuing an IPO. The company’s [...]

  • iHeartMedia-Pride-Media-TheOutcast-Logo

    iHeartMedia, Pride Media to Co-Produce Slate of LGBTQ+ Podcasts

    iHeartMedia is teaming with Pride Media, the media company whose brands include Out, The Advocate and Pride, to co-produce a slate of LGBTQ+ podcasts in 2019-20. The partnership will kick off with “The Outcast,” an iHeartRadio original podcast co-produced with Out Magazine. Hosted by Out Magazine deputy editor Fran Tirado, the weekly podcast will explore [...]

More From Our Brands

Access exclusive content