×
You will be redirected back to your article in seconds

Asian Content to Benefit From Netflix as First Global TV Network, Says Reed Hastings

Netflix CEO Reed Hastings says the global streaming giant has become the world’s first “global television network.” “That is the beginning of very positive transformative force,” he said, and will help Asian content and talent reach wider, new audiences.

Hastings touted the advantages of global sharing, and personalization. “There has never been a global TV network until now,” Hastings said. “We saw Singaporean movie ‘Shirkers’ at Sundance. Now we are building the audience for that.” Other shows are conceived as content for the world market. “‘Kingdom’ is a big Korean show designed for the global market,” he said.

Hastings’ emphasis on Asian content was endorsed by Ted Sarandos, chief content officer. “Asian big screen talent such as Bae Doo-na and Nawazuddin Siddiqui are working for us,” said Sarandos.

The global streaming giant is poised to unveil a substantially expanded slate of new content on Asian themes or produced in Asia. The slate is expected to include 17 new original shows from Japan, India, Thailand and a Chinese-language series from Taiwan.

High profile Western talent expected to attend Netflix’s huge trade and consumer event in Singapore on Thursday include” Robin Wright, Michael Pena, Andy Serkis and Diego Luna. The slick and noisy event is intended to show that Netflix is filling out its original production slate in a region where it has yet to gain the kind of market leadership that it has in North America and Europe.

More Digital

  • Lauren Dolgen Exits as BuzzFeed Studios

    Lauren Dolgen Exits as BuzzFeed Studios Boss After a Year

    Veteran TV producer Lauren Dolgen has departed as head of BuzzFeed Studios after one year in the job. BuzzFeed had hired Dolgen, a longtime MTV producer who worked on shows including “Teen Mom” and “16 and Pregnant,” as head of BuzzFeed Studios to oversee the company’s slate of original content. Based in L.A., she had [...]

  • Snap-Derek-Andersen-Lara-Sweet

    Snap Fills Out Senior Ranks With CFO, HR Chief Appointments

    Snap CEO and co-founder Evan Spiegel has turned in house to fill the company’s CFO and head of human resources positions, completing an overhaul of the Snapchat parent’s executive ranks after a series of high-level departures. The company announced the appointment of Derek Andersen, currently Snap’s VP of finance, as chief financial officer. Andersen will [...]

  • Oculus Quest Gets Netflix App, But

    Oculus Quest Will Have Netflix, but Not Plex or HBO

    Facebook’s new Oculus Quest headset is launching with a number of high-profile gaming titles this Tuesday. Media apps on the other hand will take a bit of backseat, with some key players sitting this latest headset out for the time being. First, the good news for anyone who has pre-ordered the headset: One of the [...]

  • Lester Holt

    Chris Berend Tapped to Oversee NBC News' Digital Efforts

    Chris Berend, an executive who has been overseeing digital video for CNN and helped launch Great Big Story, a streaming-video site aimed at younger audiences, will jump to NBC News to lead its digital efforts. Berend will replace Nick Ascheim, who will move into a new role that is described as “improving digital and product [...]

  • Vogue, Conde Nast Entertainment Make Robert

    Robert Semmer Joins Condé Nast Entertainment & Vogue as Vice President of Video

    Condé Nast Entertainment and Vogue have named former Vice and Fader video executive Robert Semmer as their new vice president of video. Semmer will be based in New York and report to Croi McNamara, senior vice president of programming for Condé Nast Entertainment. “Anna and I are thrilled to welcome Robert to our award-winning video [...]

  • CEO of T-Mobile John Legere (L)

    FCC Chairman Backs T-Mobile, Sprint Merger With New Conditions

    FCC Chairman Ajit Pai gave a thumbs-up to T-Mobile and Sprint’s proposed $26 billion merger, after the companies committed to enhanced 5G buildout commitments and agreed to spin off Sprint’s Boost Mobile. T-Mobile and Sprint first announced their plans to merge in April 2018, looking to combine forces to take on industry leaders AT&T and [...]

More From Our Brands

Access exclusive content