×
You will be redirected back to your article in seconds

APOS: Iflix Revamps Video Streaming Model for Developing Markets

Asia-based streaming service, iflix is ditching its traditional subscription video model to replace it with a hybrid strategy that it says is better adapted to emerging markets.

The iflix 3.0 model combines a free tier, a curated movie of the day, and a line-up of premium short-form content.

“When we began iflix, we naively believed that the Western entertainment model could easily succeed in emerging markets, and that price, would be the primary customer pain point,” said CEO Mark Britt in a statement. “Three years later, we have a much deeper understanding of the localization requirements, and infrastructure, payments and authentication issues within our territories. The data and learning we’ve acquired challenge many of the traditional metaphors that exist within our industry.”

The free tier will be partially advertising supported, requiring iflix to set up an ad-sales team. It also includes a live hub that includes local linear free-to-air and pay-TV channels, live premium sporting competitions and events including Malaysian soccer, cricket, World Cup, Olympic Games, and NBA action. Live premium events are expected to include local and regional concerts and competitions.

The short form roster includes: original iflix content and localized formats; iflix snacks, new formats designed for mobile viewers; some 2,000 pieces of short form content produced and managed through the company’s Studio 215; promotional episodes and pilots; as well as regional and international TV series “The Grand Prince,” “My First Love,” “Poroporo,” and “Tayo the Little Bus.”

Iflix is currently available in Asia in Malaysia, Indonesia, the Philippines, Thailand, Brunei, Sri Lanka, Pakistan, Myanmar, Vietnam, the Maldives, and in the Middle East and African territories including Kuwait, Bahrain, Saudi Arabia, Egypt, Nigeria, Kenya, Ghana and Morocco.

More Digital

  • Blockchain Mania

    AFM: Panel to Launch Blockchain Working Group for the Film Industry

    A group of film executives and tech industry entrepreneurs are to establish a working group seeking to plan how blockchain technology should be applied to the creative industries. The call will be made at the American Film Market on Tuesday in Santa Monica by Manuel Badel from Badel Media and Patrice Poujol from The Lumiere [...]

  • Magic Leap Raising Another Funding Round

    Magic Leap Is Raising Another Big Funding Round

    Augmented reality startup Magic Leap is raising even more money. The company is currently in the process of raising its Series E round of funding, a spokesperson told Variety on Monday. Magic Leap previously raised around $2.6 billion, including $280 million from NTT Docomo in April. “Magic Leap is in the midst of a significant [...]

  • hearst logo

    Hearst Magazines Unionizes With Writers Guild of America East

    The Writers Guild of America East has scored a major victory by unionizing Hearst Magazines’ editorial, video, design, photo and social staff across 24 digital and print brands. The New York-based WGA East, which has about 6,000 members in film, television, news and digital media, announced on Monday that a strong majority of the 500-member [...]

  • Apple AR Headset Coming in 2022:

    Apple Said to Prep AR Headset for 2022

    Apple’s augmented reality (AR) headset won’t be arriving on store shelves until at least 2022, according to a new The Information report. The iPhone maker reportedly updated a large number of employees about the project last month, filling the spacious Steve Jobs Theater on its Cupertino, Calif. campus with employees working on AR hardware. Apple [...]

  • Variety Launches New Video Series, 'Daily

    Variety Launches New Video Series, 'Daily Variety'

    Variety has launched a daily video series covering the business of entertainment. Hosted by Audrey Cleo Yap and executive produced by Eva Wong, “Daily Variety” will feature breaking news coverage and analysis from Variety’s award-winning staff as well as in-depth features and interviews with top industry professionals. Each bite-sized segment and featured clip will be [...]

  • Pluto: Vevo Stations Launching on Ad-Supported

    Channeling MTV, Vevo Launches Linear Programming on Pluto

    Music television is back: Major label-owned music video platform Vevo is launching a series of linear channels for leanback viewing on Pluto TV, the ad-supported video service that got acquired by Viacom earlier this year. A first channel, dubbed Vevo Pop, will launch on November 12; additional channels, including a holiday-themed station, are expected to [...]

  • Instagram tests hiding likes

    Instagram Will Begin Hiding Likes in the U.S.: Smart Move or Misguided Fail?

    Instagram is about to launch a test of removing like counts from posts in the U.S. — and, predictably, the idea has been met with a range of reactions ranging from praise and support to concern and mockery. The hope is that the change can reduce anxiety among Instagram users, to make social media less [...]

More From Our Brands

Access exclusive content