×

Hulu Japan Gives Online-Offline Release to Russia’s ‘Day After’

Streaming service, Hulu Japan is to give Russian zombie series “The Day After” coordinated releases online, offline and on free TV. The company acquired rights to all three seasons of the show, produced by Art Pictures, and previously broadcast in Russia from 2013-16 by CTC Media.

Hulu Japan, which is owned by Nippon TV, will upload all three seasons of the show to its SVoD platform from Oct. 5. The same day, the show will be given a DVD release through Fox Home Entertainment.

Terrestrial channel, Nippon TV will carry a single episode as part of its “Hulu Episode-1 Theatre” strand on Oct. 6. The show will then be available on TVer, an advertising-supported VoD platform jointly operated by Japan’s top five terrestrial networks, for catch-up for one week. Fully a month later, on Nov. 10, Nippon TV’s BS Nippon will begin terrestrial broadcast of the three seasons.

“Exclusivity is something we do care about, as others do, so it is very unusual that a series is premiered in Japan on OTT, DVD and TV simultaneously,” said Kazufumi Nagasawa, chief content officer of Hulu Japan. “We believe ‘The Day After’ has a huge potential in Japan given the popularity of ‘The Walking Dead’ and other zombie dramas here.”

The move underlines growing competition within Japan’s online video market, and companies’ increasingly flexible responses. Japan’s streaming sector was initially slow to take off, due to legacy issues with cable and satellite platforms, and viewers’ enduring taste for traditional packaged media. Hulu Japan was launched in 2011 and acquired by Nippon TV’s HJ Corp. in 2014. It now claims 1.7 million paying users.

The show is the first major piece of Russian content acquired by Hulu Japan. “Our global ambitions are to create interesting TV content for people all over the world and to promote Russia as the country where content is born. This event is a huge and important step in our journey,” said Vyacheslav Murugov, CEO of CTC Channel and CTC Media.

More Digital

  • Alibaba Buys 8% Stake in Chinese

    Alibaba Buys 8% Stake in Chinese Video Platform Bilibili

    Alibaba has purchased an 8% stake in the Chinese online video platform Bilibili, the official Xinhua news agency reported. Bilibili is one of China’s top video streaming and entertainment platforms, with about 92 million monthly active users and 450 million page-views per day. Founded in 2009, it was listed on the NASDAQ last March. Alibaba’s [...]

  • Clevver-Logo

    Hearst Magazines Buys Clevver's Pop-Culture YouTube Channels After Defy's Demise

    Hearst Magazines has snapped up Clevver, a network of female-skewing lifestyle and pop-culture news YouTube channels that had been owned by now-defunct Defy Media. Clevver was left homeless after Defy’s sudden shutdown in November; its principals said at the time they were looking for a new home. Hearst Magazines sees a digital fit with Clevver’s [...]

  • "Brother" -- Episode 201-- Pictured (l-r):

    CBS Interactive's Marc DeBevoise on Streaming Boom, Content Strategy, and Apple

    Not everyone wants or needs to be Netflix to succeed in the streaming space. And not everyone sees Apple’s enigmatic new service as a threat. Even as rival streaming services offer gobs of content, CBS Interactive’s president and COO Marc DeBevoise sees the company’s targeted original programming strategy continuing to attract viewers to its All [...]

  • Rhett-Link-Good-Mythical-Morning

    Rhett & Link's Mythical Entertainment in Talks to Acquire Smosh (EXCLUSIVE)

    Smosh, the YouTube comedy brand left stranded after parent company Defy Media went belly-up, may be about to get a new business partner. Mythical Entertainment, the entertainment company founded by top YouTube comedy duo Rhett & Link, has been in talks about acquiring the Smosh brand, sources told Variety. Multiple potential buyers came forward to [...]

  • Pokemon Go

    Proposed 'Pokémon Go' Lawsuit Settlement May Remove Poké Stops, Gyms

    A proposed settlement in the class action lawsuit against “Pokémon Go” developer Niantic could remove or change a number of Poké Stops and Gyms in the popular augmented reality game. The proposed settlement was filed in a California court on Thursday and applies to anyone in the U.S. who owns or leases property within 100 meters [...]

  • Skyline of Doha at night with

    Qatar's beIN Rallies Support From U.S. Companies Against Pirate Broadcaster beoutQ

    Qatari powerhouse beIN Media Group has rallied support from American sports and entertainment entities, including Discovery and Fox, behind its request that the U.S. government place Saudi Arabia on its watch list of top intellectual property offenders. The Doha-based broadcaster, a state-owned spinoff of Al Jazeera news network, accuses the Saudi government of harboring pirate broadcaster [...]

More From Our Brands

Access exclusive content