×
You will be redirected back to your article in seconds

China’s iQIYI Expands Nickelodeon Content Deal

Chinese video streaming platform iQIYI has renewed a content supply deal with Viacom’s Nickelodeon. The deal is a fourfold expansion of the amount of content iQIYI is buying.

iQIYI will take streaming rights for Mandarin and English versions of Nickelodeon shows including “Shimmer and Shine,” “Blaze and the Monster Machines,” “SpongeBob SquarePants,” “Top Wing,” “Rusty Rivets” and “Rise of Teenage Mutant Ninja Turtles.”

The companies previously struck a deal in 2012. They expanded that, in 2017, into an exclusive cooperation agreement.

“As iQIYI seeks to expand our selection of high-quality children’s content, it is more important than ever to partner with world-leading producers of children’s programming like Nickelodeon, a beloved children’s brand in the United States, whose content has strong appeal and relevance with the Chinese audience,” said Geng Danhao, senior VP of iQIYI.

The Chinese streaming giant last week revealed its first financial data since listing its shares on NASDAQ. Second quarter revenues rose 43% year-over-year to RMB6.17 billion, but net losses increased to RMB1.3 billion. Subscriber numbers hit 66 million at the end of June,

Popular on Variety

The company prefers to show active user data. For the three months ending December 2017, iQIYI’s monthly active users (MAU) on mobile devices reached 421 million and daily active users hit 126 million. On PC platforms MAU and DAU were 424 million and 54 million respectively.

Like its parent Baidu, iQIYI is investing in artificial intelligence to improve personalization and user experience, notably for a children’s educational environment. Last year, its QiBubble launched interactive learning module “English Enlightenment Paradise,” helping kids learn English through video and game play.

More Digital

  • Tana MongeauStreamy Awards, Arrivals, The Beverly

    Streamy Awards 2019: The Complete Winners List

    The 9th annual Streamy Awards – honoring the best from YouTube and online video – were held Friday night in Beverly Hills. Tana Mongeau was named Creator of the Year by fans while “Good Mythical Morning” won Show of the Year. David Dobrik picked up multiple Streamys, including Best Director and Ensemble Cast (“Vlog Squad”). [...]

  • NBC News - Quibi

    NBC News Digital Workers Form New Union

    A group of approximately 150 editorial workers who help produce some of NBC News digital content have formed a union, citing a desire to push their employer to work more seriously through such issues as equal pay and the recent handling of sensitive stories. Editorial employees of NBC News Digital won certification of their union [...]

  • Fox Nation Tests Holiday Programming

    Fox Nation Tests Holiday Programming

    The Fox Nation streaming-video service has long been touted as a new option for super-fans of the Fox News Channel. But some of the broadband hub’s new programming choices suggest adherents of “Fox & Friends” and Sean Hannity aren’t looking solely for chatter about politics and interviews with members of the Trump administration. Subscribers to [...]

  • Facebook

    FTC May Stop Facebook From Integrating Whatsapp, Instagram

    The Federal Trade Commission (FTC) is weighing whether it should seek an injunction against Facebook to prevent the social media giant from integrating services like Whatsapp, Messenger and Instagram with its core app, according to reports from the Wall Street Journal and the New York Times. Regulators fear that Facebook’s app integration plans could make [...]

  • Ivanka Trump

    Ivanka Trump Reportedly Set to Speak at CES 2020

    Ivanka Trump, President Donald Trump’s daughter and an adviser to the president, is scheduled to appear on a panel at CES 2020 in January, according to a published report. Ivanka Trump will appear on a panel set for Jan. 8 at 3 p.m. at the Las Vegas confab with Gary Shapiro, president and CEO of [...]

  • Rooster Teeth - Joe Clary, Sean

    WarnerMedia's Rooster Teeth Names Co-Heads of Animation to Replace Gray Haddock

    Rooster Teeth’s Joe Clary and Sean Hinz are the new co-heads of its animation studio, replacing replace Gray Haddock, who recently left the company after he was moved out of his role as head of Rooster Teeth Animation earlier this year. The WarnerMedia-owned company, whose animated series include “gen:Lock,” “RWBY” and “Red vs. Blue,” promoted [...]

More From Our Brands

Access exclusive content