×
You will be redirected back to your article in seconds

ATF: Indian Streaming Platform, Eros Now to Invest $70 Million in Original Content

Indian OTT service, Eros Now is set to launch a 100 new Originals, Eros Digital COO Ali Hussein revealed to Variety. He is a panelist at Singapore’s Asia TV Forum & Market. Eros Digital is an arm of Bollywood studio Eros International.

“Over the last six to nine months what Eros has made known to the rest of the industry that we are looking to scale up our investment in the Eros Now platform,” said Hussein. The company recently launched digital shows “Side Hero” and “Smoke” and a made-for-digital feature “Meri Nimmo,” directed by Bollywood hitmaker Aanand L. Rai, whose Shah Rukh Khan starrer “Zero” is due a Christmas release.

Rolling out over the next 18 months will be original digital series, films and short-form content. “We are looking to make more relevant programming for the right kind of audience set in the country,” Hussein said. The total investment in the original content slate will be in the range of $50 to $70 million.

“As a company the logic is that we want to be genre agnostic. The comfort space is the work we do in fiction. Non-fiction is not necessarily a natural comfort area, but that’s an area we are trying to learn,” said Hussein.

Eros Now has 13 million paid subscribers and 128 million registered users. In India, it operates three pricing tiers. The free tier provides access to music videos and trailers. The next tier, priced at $0.70 cents per month, gives access to the entire range of content in standard definition, while the premium tier that costs $1.40 a month, provides access to the collection in high definition, subtitles, and multiple device usage. Outside of India, only the premium service is available, priced at $7.99 in the U.S., while in the U.K. it costs £4.99 ($6.39) per month.

More Digital

  • Twitter Jack Dorsey

    Trump Meets With Twitter CEO Jack Dorsey After Complaining of Bias

    WASHINGTON — Less than 12 hours after complaining that Twitter doesn’t “treat me well as a Republican,” President Trump met with the company’s CEO, Jack Dorsey, and indicated that they would be “keeping an open dialogue.” “Great meeting this afternoon at the @WhiteHouse with @Jack from @Twitter. Lots of subjects discussed regarding their platform, and [...]

  • Wanda Sykes Silicon Valleywood

    Wanda Sykes on Doing Business With Netflix: 'They Moved That Comma'

    MENLO PARK, Calif. — Wanda Sykes wears a lot of hats as a comedian, writer, producer and entrepreneur, and that gives her a keen sense of the ever-growing content marketplace. She also has a very clear understanding of what she’s worth in dollars and cents, as she shared Tuesday in her Q&A at Variety’s Silicon [...]

  • Snap CEO Evan Spiegel

    Snapchat Gains 4 Million Users in Q1 as Snap Beats Earnings Estimates

    Snap topped Wall Street estimates on the top and bottom lines in the first quarter of 2019 — and the still-unprofitable company managed to show an uptick in Snapchat users for the first time in a year. Revenue for the quarter was $320 million, up 39% year over year, while it narrowed its net loss [...]

  • Jim Lanzone

    CBS Interactive Chief Jim Lanzone: 'We Have a Tiger by the Tail' With Streaming Growth

    MENLO PARK, Calif. — CBS All Access can’t serve up addressable advertising inventory fast enough for marketers hungry to reach consumers watching premium video online. That was the upbeat outlook shared by CBS Interactive CEO Jim Lanzone during his keynote address on Tuesday at Variety’s Silicon Valleywood presented by PwC. “There’s not a form of advertising [...]

  • Fidji SimoFacebook Watch Executive panel, TCA

    Facebook Exec Fidji Simo: Restricting Facebook Live Could Hurt Minorities

    Facebook vice president Fidji Simo told the audience of Variety’s Silicon Valleywood presented by PwC on Tuesday that the company was carefully evaluating how to increase the safety of its live streaming feature in the wake of the New Zealand massacre. “We know that we need to do more to protect people on live,” she said, [...]

  • Reddit

    Reddit Rolls Out Collections and Events Posts to All Communities (EXCLUSIVE)

    After testing them with “Game of Thrones” fans and a few dozen other Subreddits for the past couple of months, Reddit is now launching two new post types to its entire user base: Events will help communities with discussions about TV show episodes, awards shows, breaking news and more; Collections will help to curate posts, [...]

  • silicon valleywood Wanda Sykes

    Silicon Valleywood Confab Will Mine Maximum Data Strategies

    As Apple’s recent star-studded event for its new TV streaming service demonstrated, the worlds of entertainment and technology are becoming increasingly intertwined — a convergence Variety will explore during its inaugural Silicon Valleywood Summit on April 23 in Menlo Park. Entertainment leaders will join tech giants on the latter industry’s home turf to discuss how [...]

More From Our Brands

Access exclusive content