×
You will be redirected back to your article in seconds

Streaming, Pay-TV Rivals Drive 8% Growth in Asia Content Spend (Report)

Production spend by online video companies in East and South Asia grew by some 80% last year, driven by competition between platforms for local series and movies, according to a report.

That battle for original content between streaming platforms meant that the online video sector accounted for a 30% share of incremental production investment in countries tracked by consultancy Media Partners Asia. The company’s latest Asia Video Content Dynamics report covers TV, movie and online video content expenditure across India, South Korea and Southeast Asia’s five biggest growth markets (Indonesia, Malaysia, the Philippines, Thailand and Vietnam).

Total production spending in the seven countries rose 8% in 2017 to reach $10.2 billion. The biggest increases came in India, where expenditure rose by 14% to reach $4.2 billion. Korea grew at a slower 7%, but was the second largest component, worth $3 billion.

“Pay-TV content costs in the surveyed markets grew 5%, led by India and Korea and driven by local entertainment and sports. Free-to-air content investment was up 6% in 2017. Scale and growth in free-to-air content investment is largely attributable to Korea, the Philippines, Thailand and Indonesia, driven by local entertainment. Film production budgets in the surveyed markets were up 10%, driven by Korea and India,” said the report’s author and Media Partners Asia VP Stephen Laslocky.

Popular on Variety

India’s expanding production investment was driven by both pay-TV and “well-capitalized global and local (streaming) platforms. “This trend should continue over the next three years,” the report predicted.

“Growth (in Korea) will likely accelerate when China eventually lifts its ban on Korean dramas, movies and talent. Online video content investment in Korea is also starting to accelerate and will continue to do so over the course of 2018-19,” the report forecast.

While free-to-air TV dominates video content investment in SE Asia, the pace of growth slowed substantially in Indonesia, Thailand and Vietnam due to a deceleration and broader volatility in TV advertising.

Content investment in Malaysia shrank. That was a result of Astro cutting its spend on international pay channels and soft free-to-air advertising which blunted the Media Prima group’s ability to invest. “The outlook for Malaysia could improve as new government policies bolster economic growth, broadening consumer spend and ad dollars,” the report said.

More Data

  • Arturo Guillén

    Arturo Guillen: An International Vision for a Global Business

    MADRID  — In 1996, when still at high school, Spain’s Arturo Guillen, having flunked some exams, took a summer job at Entertainment Data Inc.(EDI), which had just set up in Spain, intent on delivering computer-collected box office results to distributors. Cinema theaters would start relaying results from 10 pm, Guillén recalls. Sometimes the computer froze, [...]

  • India, South Korea Lead Surge in

    India, South Korea Lead Surge in Asian Production, Rights Spending

    Spending on film, TV and online video content in Asia grew by 12% in 2018, a significant leap from 8% the previous year. The strongest growth came from India and South Korea, with Indonesia and Vietnam following. Data from the latest edition of Asia Video Content Dynamics, published by research and consultancy firm Media Partners [...]

  • Pride Parade and Festival in Salt

    New Study Shows Decline in LGBTQ Acceptance Among Young Americans

    A new study from GLAAD shows a significant decline in LGBTQ acceptance among young Americans aged 18-34. In a national survey among U.S. adults called the Accelerating Acceptance Index, the percentage of young Americans reporting being “very” or “somewhat” comfortable with LGBTQ people across seven scenarios dropped from 53% to 45%, marking the second consecutive [...]

  • Majelan

    French Podcast App Majelan Launches With 13 Million Audio Episodes Across 50 Countries

    While the podcast space is heating up with a variety of players including Apple, Audible, Spotify and Luminary, a smaller-yet-promising French app called Majelan is rolling out across 50 countries with an international library of 280 000 audio series, or 13 millions episodes, in 15 languages. Majelan is also kicking off with 20 original or [...]

  • Globe Centred On Asia And Oceania,

    APOS: Online Video Headed for 15% Annual Growth, Disrupting Asia Markets

    A blistering 15% annual growth of online video will give the Asian video industry (TV, pay-TV, home entertainment and streaming) a growth rate nearly double that of North America for the next five years. According to a new report from Media Partners Asia, published on the eve of the APOS conference in Indonesia, Asia’s online [...]

  • FICCI-Frames: Digital Growing, But TV Still

    FICCI-Frames: TV Dominates India's Entertainment Sector (Study)

    India’s creative industries sector, comprising television, film, OTT and related industries had an overall market size of $23.9 billion in 2018 and is projected to grow 12% to reach $33.6 billion by 2021. That is according to the annual EY report released during the Frames conference in Mumbai, organized by the Federation of Indian Chambers [...]

  • Editorial use only. No book cover

    European Cinema Admissions Down 3.3% in 2018, but Hit 1.25 Billion for Fourth Year in a Row

    European cinema admissions hit 1.25 billion for the fourth consecutive year in 2018, despite dropping 3.3% from the record level set in 2017, according to figures released Wednesday by the International Union of Cinemas, or UNIC. Total box office revenue across Europe hit at least €8 billion ($9.1 billion), also for the fourth year running. The figures [...]

More From Our Brands

Access exclusive content