×
You will be redirected back to your article in seconds

Strictly Business Podcast: Michael Strahan and Constance Schwartz Hustle to Build SMAC Entertainment

A decade ago, Michael Strahan had just retired from the NFL and focused on transitioning into a media career as a football analyst for Fox Sports.

Today, Strahan is all over TV — as co-anchor of “Good Morning America” and host of “$100,000 Pyramid” in addition to his Fox Sports duties — and he runs the bustling management-production company SMAC Entertainment with longtime business partner Constance Schwartz.

Welcome to Strictly BusinessVariety‘s weekly podcast featuring conversations with industry leaders about the business of entertainment. In this week’s episode, Cynthia Littleton talks with Strahan and Schwartz about the growth of the company they founded in 2011. The company has grown quickly to 13 full-time employees, enough to convince the partners to buy their own building in Los Angeles. But Strahan assures that the company motto remains: “hustle like you’re broke.”

Strahan and Schwartz are busy developing and producing a wide range of content, from the Nickelodeon Kids Choice Sports Awards to game shows (TBS’ “The Joker’s Wild”)  to documentaries for HBO, ESPN, and the NFL Network. SMAC is also the management home to talent ranging from Wiz Khalifa to Erin Andrews to Deion Sanders. SMAC has expanded into a line of Strahan-branded apparel in partnership with JC Penney, with more to come.

When the company started, Strahan acknowledges, “we couldn’t get a call back — couldn’t get a sniff,” he says. “To now be able to pick up the phone and get a response from anyone” is gratifying, he says.

Schwartz is a former NFL marketing executive who befriended Strahan during his playing days and became his manager after he retired from the league.

“I couldn’t have gotten a better education than starting out in the National Football League,” Schwartz says. “I didn’t get an MBA, but I got my MBA there.”

As quickly as SMAC has grown, its sole owners are Strahan and Schwartz.

“We have taken no money from the outside,” Strahan says. “We put most of the money we’ve made in this business right back into it. We want to grow it.”

Listen to the podcast below for the full interview, or check out previous “Strictly Business” episodes featuring comedian/actor/producer Kevin Hart, Marvel marketing guru Mindy Hamilton, and CNBC’s David Faber. A New episode debuts each Tuesday and can be downloaded on iTunes, Google Play, Stitcher, and SoundCloud.

More Biz

  • IWC Schaffhausen store opening, Rodeo Drive,

    8 Luxury Gifts That Industry Leaders Are Spending Their Paychecks On

    Whether you’re celebrating a new launch, a new business venture, or toasting to the end of another successful year, here are eight gift ideas to reward yourself — and to impress the company you keep. 1. Saint Laurent Perforated Leather Tote Bag If you work in the industry, you need a good bag, and you’ve [...]

  • best airlines ranked inflight entertainment

    Holiday Travel Survey Reveals Airlines With Best In-Flight Entertainment

    There are many ways to pass the time if you’re in the air, but for most people, settling in with a glass of wine and a movie is the preferred way to fly. But not all airlines share the same script when it comes to entertainment offerings. A new survey from the website, CableTV.com, ranked [...]

  • Ventana Sur Rocks with Sales, Mass

    Ventana Sur Rocks with Sales, Mass Attendance, Structural Growth

    BUENOS AIRES — Celebrating its 10th anniversary with a huge hike in attendance to over 4,000 accredited delegates, the 2018 Ventana Sur will go down in history on multiple counts: Sales and pick-ups on movies which combined social comment and entertainment value, increasingly the new foreign-language movie standard; new sections, led by a Proyecta co-production [...]

  • Jennifer Lawrence Harvey Weinstein

    Jennifer Lawrence Denies Harvey Weinstein's Claim in Latest Assault Lawsuit

    Harvey Weinstein was hit with a lawsuit Friday from an actress who claims he forcibly performed oral sex on her, repeatedly masturbated in front of her, and threatened to harm her career if she objected. The suit details that Weinstein claimed he was trying to help her and that he was the gateway to her dreams. [...]

  • Times Up Hollywood

    Time's Up Entertainment Announces New Industry Mentoring Initiative

    Time’s Up Entertainment, an affiliate of the Time’s Up coalition of women across industries working to improve workplace safety, has announced the “Who’s in the Room” industry mentoring initiative. The program’s goal is to increase the presence of people of color from diverse backgrounds in the entertainment industry’s executive ranks. Funded by a $500,000 grant from [...]

  • Tom Cruise as Ethan Hunt in

    Paramount Inks Deal for Theme Park in South Korea

    Paramount Pictures has announced a deal to install a studio-branded theme park in an entertainment resort being developed in South Korea. The agreement was struck between Paramount and Mohegan Gaming & Entertainment, which owns the Inspire Integrated Entertainment Resort in the South Korean city of Incheon. Mohegan has invested KRW 2.8 trillion ($2.4 billion) in [...]

  • Davan Maharaj Mel Gibson

    L.A. Times Publisher's Lawyer Was Accused of Extorting Mel Gibson

    The attorney who negotiated a $2.5 million exit package for L.A. Times publisher Davan Maharaj was previously accused of using secret recordings to extort actor Mel Gibson. Surreptitious recordings also figure in the Maharaj case. NPR reported on Wednesday that Maharaj taped Tronc chairman Michael Ferro. According to the report, Ferro was heard on the [...]

More From Our Brands

Access exclusive content