×
You will be redirected back to your article in seconds

YouTube Adds Songwriter, Label, Publisher Credits to Millions of Songs

YouTube today made a positive move with the creator community by dramatically expanding music credits on the platform. According to an announcement, “Music in this video” credits the artist, songwriter, label and publishers behind than half a billion music videos. The feature will provide credits and music discovery information on both music videos as well as user-generated content that features recorded music. The move follows a similar recent one by Spotify, although theirs does not include publisher information.

More information and visuals can be found in this blog post.

The move has received several high-profile cosigns. Elton John said, “Songwriters are the heart and the soul of songs, so it’s wonderful seeing them get the credit they deserve. There is so much more we can do to establish a better situation for music creators and this is great step forward.”

Björn Ulvaeus of Abba noted, “The songwriter is every bit as important as the artist and deserves recognition. This is a great initiative.”

Martin Bandier, Chairman and CEO of Sony/ATV, the world’s largest music-publishing company, said, “Songwriters are essential to the success of the music industry, but too often their critical role gets overlooked. It is why I have long called for all online music services to properly acknowledge their contribution by displaying writer credits. This move by YouTube is an important step forward to deliver that goal and one which Sony/ATV welcomes.

Robert Ashcroft, CEO of the performing rights society PRS, said, “Unlike with CDs, and LPs before that, songwriters are not generally credited for their work on digital services and platforms; I welcome the steps that YouTube is taking to right this wrong and look forward to supporting their efforts on behalf of all our members.”

Veteran hitmaker Rodney Jerkins said, “I’m known to the public as a music creator, but I consume music just as much as I create it.

“As a consumer, I remember as far back as when I was a young boy and I would read the credits inside the CD jackets. When I read, “produced by,” I wanted to know the significance of these credits and know more about who was being credited. These credit inserts inside the CDs encouraged me to learn more about the creative process of song writing and production and lead me to be a successful music producer. As a curious consumer, my appetite for this song information is still as strong as it was when I was a kid.

“As a long-time music creator, my experience has revealed to me how extremely critical it is for all music creators to have access to accurate song credits.  The ability to identify a contributor to a song production–and how they contributed–makes future collaborations much more efficient and productive, which leads to less frustration for the creator, and better quality music for the consumer.

In today’s digital world, achieving accurate and comprehensive song credits is more attainable than ever. What YouTube has done by making credits a priority to its platform, will allow a better music experience for all.”

 

 

More Digital

  • Missing Link Laika Studios

    ‘Missing Link’ Again Tops Studios’ TV Ad Spending

    In this week’s edition of the Variety Movie Commercial Tracker, powered by the TV ad measurement and attribution company iSpot.tv, Annapurna Pictures claims the top spot in spending for the second week in a row with “Missing Link.” Ads placed for the animated film had an estimated media value of $5.91 million through Sunday for [...]

  • Sirius Logo

    SiriusXM Unveils $8 Essential Plan for Consumers Without Cars

    SiriusXM wants to cater consumers without cars, or cars without compatible stereos, with a new $8 plan for mobile and in-home listening. Dubbed SiriusXM Essential, the plan offers access to 200+ channels featuring the network’s entire music programming, as well comedy, news and select sports channels. Consumers will be able to test the new plan [...]

  • Mueller Report Book Editions Top Amazon's

    Mueller Report Book Editions Shoot to Top of Best-Seller Lists at Amazon, Barnes & Noble

    Robert Mueller is now a best-selling author. Book publishers’ forthcoming editions of the special counsel’s report zoomed to the top of the Amazon’s and Barnes & Noble’s lists of book best-sellers Friday. That comes a day after the report was publicly released, culminating the nearly two-year investigation into Russian interference in the 2016 U.S. election [...]

  • Marques Brownlee - Retro Tech

    YouTube Orders Marques Brownlee 'Retro Tech' Original Series

    YouTube has turned to one of its homegrown stars — technology vlogger Marques Brownlee, aka “MKBHD” — for its newest original series. The video platform has greenlit series “Retro Tech” featuring Brownlee, in which he’ll unbox and review vintage technology products that have defined pop culture. The show, slated to debut in December 2019, follows [...]

  • Netflix Tests Random Episode Button in

    Netflix Starts Testing Random Episode Button

    Netflix is testing a button to play random episodes of select TV shows, the company confirmed Friday morning. “We are testing the ability for members to play a random episode from different TV series on the Android mobile app,” a Netflix spokesperson told Variety. “These tests typically vary in length of time and by region, [...]

  • Netflix Our Planet Sophie Darlington

    Netflix's 'Our Planet' Roars to Life With Work by Top Wildlife Cinematographers

    In terms of scope, production time and — very likely — budget, Netflix’s “Our Planet” is one of the most ambitious projects from the streaming service to date. Narrated by David Attenborough and made available worldwide on April 5, the goal of the eight-part series is to capture diverse habitats across the globe and highlight [...]

More From Our Brands

Access exclusive content