Rosario Dawson and Lena Dunham Among New Yorkers Tapped for New Warby Parker Campaign

Rosario Dawson, Lena DunhamMichael K. Williams, and Chloë Sevigny are among the actors and artists teaming up with eyewear brand Warby Parker this fall on a new collection benefiting New York public schools.

The actors join Gloria Steinem, Fran Lebowitz, and other New Yorkers for the Pupils Project, a charitable eyewear collection that provides vision care for public school students across the city. Each collaborator co-designed a frame, meant to embody their “spirit” and personal style.

Dawson, who was spotted wearing her frames at the recent Veuve Clicquot Polo Classic event in Los Angeles, designed a bold, oversized pair dubbed the “Essex,” while Dunham’s “Nancy” frames are a playful pair rendered in cinnamon red. Each collaborator was chosen for their connection to New York, whether they attended school in the city, launched their career there, or currently reside in the five boroughs.

warby parker celebrities pupils project

The frames start at $95, which includes prescription lenses (optical or sun), and much of the collection is unisex. “The Wire” star Williams designed a pair of stainless steel and acetate sunglasses called the “Avery,” while Lebowitz’s bookish “Percey Wide” frames are a modern interpretation of the classic round, tortoiseshell frames.

Warby Parker says 100% of every purchase will support the company’s Pupils Project. To date, the company says more than 46,000 pairs of eyeglasses have been given to students at 227 New York City public schools. It hopes to expand the program to reach 240 schools before the end of the school year.

“It’s been incredible getting Pupils Project off the ground in the place where I grew up and went to school, and now where I’m raising my kids,” says Warby Parker co-founder and co-CEO Neil Blumenthal. “We’re honored that so many compelling talents support the essential work and growth of Pupils Project.”

chloe-sevigny-warby-parker glasses-tate

Sevigny, who has collaborated with brands like Opening Ceremony and Proenza Schouler in the past, designed a transparent crystal pair of frames for Warby Parker, called the “Tate.” The “Bloodline” actress says it was a no-brainer for her to participate in something that combined her love for fashion with a charitable component.

“The Pupils Project is a wonderful cause dedicated to improving the lives and learning of children, beginning in the classroom,” Sevigny says. “Without clear vision, students cannot learn effectively, impacting their education, success and lives. I am proud to support this great initiative to help the children of New York City.”

Other collaborators on the project include The Strokes’ bassist, Nikolai Fraiture, the model Iman, Mary-Louise Parker, and Kenzo and Opening Ceremony designer, Humberto Leon. In addition to New York, Warby Parker has also expanded the program to 150 public elementary and middle schools in Baltimore. More details about the “Pupils Project” and the full collection can be found at Warby Parker stores across the country and online at WarbyParker.com.

VarietySPY editorial products are independently selected. If you buy something through our links, PMC may earn an affiliate commission.

More Biz

  • Alan Horn Bill Tanner

    Alan Horn to Keynote Variety Business Managers Elite Breakfast, Bill Tanner to Be Honored

    Bill Tanner will be recognized with Variety’s 2019 Business Managers Elite Award at the annual Business Managers Elite Breakfast presented by City National Bank, which takes place in Beverly Hills on Nov. 13. Co-chairman and chief creative officer of The Walt Disney Studios Alan Horn will be the keynote speaker in conversation with Variety editor-in-chief, [...]

  • Smoke haze covers the Sydney Harbour

    Australia's Seven West to Merge With Affiliate Prime Media

    Australia’s Seven West Media has agreed a deal to acquire regional broadcast group Prime Media. The move is a further step in the consolidation of Australia’s traditional media industry. The two companies announced on Friday that Seven will make the acquisition entirely through the issue of new shares to the owners of Prime. Both companies [...]

  • Ron Meyer

    Ron Meyer Files $10 Million Suit Over Forged Rothko

    NBCUniversal Vice Chairman Ron Meyer has filed a $10 million suit against two art dealers, claiming they sold him a forged Mark Rothko painting in 2001. Meyer accuses Susan Seidel and Jaime Frankfort of duping him into buying the work. According to the suit, he was told that it would be included in an official [...]

  • Former movie producer Harvey Weinstein (L)

    Harvey Weinstein Seeks to Call Expert on 'Recovered' Memories at Rape Trial

    Harvey Weinstein’s attorneys are seeking to call an expert on “recovered memories” at his trial on rape and sexual assault charges. The defense has filed a motion asking to call Deborah Davis, a psychologist and professor at the University of Nevada at Reno. Davis is a frequent defense witness. She co-authored an article in 2006 [...]

  • Tekashi 6ix9ine Docuseries Coming From Showtime

    Tekashi 6ix9ine Docuseries Coming From Showtime and Rolling Stone

    Showtime Documentary Films today announced a new limited docuseries profiling controversial rapper Tekashi 6ix9ine. Titled “SuperVillain” and inspired by the Rolling Stone feature written by Stephen Witt, the three-part series will trace how a New York City deli clerk named Daniel Hernandez became superstar rapper Tekashi 6ix9ine — who racked up 2.6 billion streams and [...]

  • Fader Label Logo

    Fader Label Signs Two New Acts, Boosts Staff

    The Fader Label, home to Clairo, Matt and Kim and others, announced two new signings today along with three new hires on its staff. Charlie Burg and Zachary Knowles have joined the label’s talent roster, while Carson Oberg has come aboard as general manager, Yasmine Panah as project manager and Josh Hymowitz as label coordinator. They [...]

More From Our Brands

Access exclusive content