×
You will be redirected back to your article in seconds

Variety.com Tops All Entertainment News Publications in Audience Size

Variety.com was the most popular website among all entertainment-news publications in April, including Vanity Fair, The Hollywood Reporter and Entertainment Weekly, according to ComScore.

Variety.com reached nearly 21.5 million unique visitors in April, eclipsing both Vanity Fair and THR, according to ComScore’s monthly worldwide multiplatform measurement, not to mention other websites focused on popular culture including EW, The New Yorker and The Daily Beast.

The milestone month marked the highest traffic levels in the history of the Penske Media Corporation-owned brand and the first time it topped all of its rivals in the same month.

Variety‘s peak performance was fueled by a broad-based array of stories ranging from an exclusive video featuring the alleged victim of NBC News anchor Tom Brokaw’s sexual harassment to the untimely death of music sensation DJ Avicii and the breakthrough success of “Avengers: Infinity War.”

“It’s gratifying to see the continued growth of Variety.com, the result of all the high-quality content our newsroom produces 24/7 around the world,” said Claudia Eller and Andrew Wallenstein, co-editors-in-chief of Variety. “We expect plenty more growth to come as we focus more and more on our social and video strategies across digital platforms.”

In April, Variety.com traffic was up 22% versus the prior three months and up 43% versus the same month in 2017, per Comscore. In addition, Variety’s video viewership has more than quadrupled in size thanks to new initiatives in original content production, according to internal metrics.

More Biz

  • Sammy Shore Dead: Comedy Store Co-Founder

    Sammy Shore, Co-Founder of The Comedy Store, Dies at 92

    Sammy Shore, the well-known stand-up comedian who co-founded The Comedy Store in Hollywood, died in Las Vegas, Nev. from natural causes. He was 92. Shore founded The Comedy Store with writing partner Rudy Deluca on April 7, 1972. His ex-wife, Mitzi Shore, took ownership of the club in the divorce settlement, and the venue went [...]

  • Outlander Season 4 Finale

    What CBS' Pursuit of Starz Means for CBS, Lionsgate

    CBS’ effort to buy pay TV service Starz from Lionsgate seems on the surface to be a head scratcher. CBS has told Wall Street for years that it has prospered because it brings only two must-have services to the table in negotiations with MVPDs, allowing the Eye to drive a hard bargain. Why would CBS [...]

  • Dana Brunetti

    Dana Brunetti Sues to Block Season 2 of 'Manhunt'

    Producer Dana Brunetti filed suit on Friday seeking to block the second season of the anthology series “Manhunt,” which is set to dramatize the bombing at the 1996 Atlanta Olympics. Brunetti sued Lionsgate, the production company, as well as Discovery Communications and Charter Communications. Brunetti, the producer of “Fifty Shades of Grey” and many other [...]

  • PledgeMusic Sends Message to Artists, Offers

    PledgeMusic Sends Message to Artists, Offers Data From Platform

    PledgeMusic, the direct-to-fan marketplace that is headed into administration (the British equivalent of bankruptcy), today posted a note to artists and fans, offering the ability for artists to download their data from the platform. A source tells Variety that more information will be coming once an administrator is named — when that happens, at some [...]

  • Spanish actress and member of the

    AIG and AS Talents Announce Agency Tie-Up (EXCLUSIVE)

    David Unger’s talent, management and branding venture, Artist International Group, has partnered with AS Talents in France, which represents leading European performers Jean Reno, Christian Clavier, Elza Zylberstein and Rossy de Palma. Paris-based AS Talents is headed by Alexandra Schamis. The move, announced Friday on the sidelines of the Cannes Film Festival, is the latest [...]

  • I.M. Pei dead

    I.M. Pei, Architect of CAA Building and Rock & Roll Hall of Fame, Dies at 102

    I.M. Pei, the architect behind the CAA building in Beverly Hills and the Rock & Roll Hall of Fame, died on Thursday. He was 102. One of the most famous architects of his time, Pei designed numerous famous buildings around the world before retiring in 1990. Born in China, he moved to the United States [...]

More From Our Brands

Access exclusive content