×
You will be redirected back to your article in seconds

Variety.com Tops All Entertainment News Publications in Audience Size

Variety.com was the most popular website among all entertainment-news publications in April, including Vanity Fair, The Hollywood Reporter and Entertainment Weekly, according to ComScore.

Variety.com reached nearly 21.5 million unique visitors in April, eclipsing both Vanity Fair and THR, according to ComScore’s monthly worldwide multiplatform measurement, not to mention other websites focused on popular culture including EW, The New Yorker and The Daily Beast.

The milestone month marked the highest traffic levels in the history of the Penske Media Corporation-owned brand and the first time it topped all of its rivals in the same month.

Variety‘s peak performance was fueled by a broad-based array of stories ranging from an exclusive video featuring the alleged victim of NBC News anchor Tom Brokaw’s sexual harassment to the untimely death of music sensation DJ Avicii and the breakthrough success of “Avengers: Infinity War.”

“It’s gratifying to see the continued growth of Variety.com, the result of all the high-quality content our newsroom produces 24/7 around the world,” said Claudia Eller and Andrew Wallenstein, co-editors-in-chief of Variety. “We expect plenty more growth to come as we focus more and more on our social and video strategies across digital platforms.”

In April, Variety.com traffic was up 22% versus the prior three months and up 43% versus the same month in 2017, per Comscore. In addition, Variety’s video viewership has more than quadrupled in size thanks to new initiatives in original content production, according to internal metrics.

More Biz

  • Tan FranceUnforgettable Gala, Inside, Los Angeles,

    'Queer Eye' Star Tan France to Host Audiobook Audie Awards

    “Queer Eye” resident style expert Tan France is taking on a slightly different project next month as he hosts the Audie Awards, which honors the best releases and achievements in audiobooks over the past 12 months. The ceremony, which takes place on March 4 in New York, is an annual event organized by the Audio [...]

  • Obit Obituary Placeholder

    Shelly Saltman, Former Fox Sports President and Promoter, Dies at 87

    Sheldon “Shelly” Saltman, the sports promoter behind the Billie Jean King vs. Bobby Riggs tennis match and Evel Knievel’s Snake River Canyon jump, died Saturday in Los Angeles. He was 87. The original president of Fox Sports, Saltman started his career as a sports announcer before moving to promotions at media companies like the Gillette Cavalcade [...]

  • Arista Records, Mogul Vision Launch Joint

    Arista Records, Mogul Vision Launch Joint Venture

    Arista Records and Smokepurpp/ Lil Mosey manager Josh Marshall today announced the launch of Mogul Vision Music, a new joint venture label focused on “breaking extraordinary talent and building artist careers through innovative A&R, branding and marketing strategy,” according to the announcement. Based in New York with Marshall (pictured above left, with Massey) as its CEO, the [...]

  • Jussie Smollett

    Jussie Smollett Faces Prison, Career Ruin if He Lied About Attack

    Jussie Smollett is facing prison time and the implosion of his career if it turns out he lied about being the target of a hate crime, legal and public relations experts say. “The best thing that Jussie can do is pray and pray a lot,” said Ronn Torossian, founder of 5W Public Relations. “If he [...]

  • Gerrit Meier Variety Strictly Business Podcast

    Listen: Red Bull Practically Invented Branded Entertainment. What's Next?

    With memorable moves like sponsoring Felix Baumgartner’s jump from outer space in 2012 to achieve the world’s farthest ever-parachute drop, Red Bull has been a pioneering force in branded entertainment. While known best for its line of energy drinks, the beverage maker has eschewed traditional marketing for content that blurred the boundaries between advertising and [...]

  • Martin Bandier to Be Honored at

    Martin Bandier to Be Honored at Songwriters Hall of Fame Ceremony

    Martin Bandier, outgoing chairman and CEO of Sony/ATV Music Publishing, will be awarded the Visionary Leadership Award at the 50 th Annual Songwriters Hall of Fame Induction and Awards Dinner. The ceremony will take place on Thursday, June 13 at the Marriott Marquis Hotel in New York City. According to the announcement, the Visionary Leadership Award “acknowledges a member of the Songwriters Hall of Fame Board [...]

  • Hong Kong Disneyland Remains in the

    Hong Kong Disneyland Remains in the Red but Reduces Losses

    The Hong Kong Disneyland Resort theme park remained in the red for the fourth straight year, but there are signs of improvement. For the financial year to end-September 2018, HKDL reported $769 million (HK$6 billion) of revenue from 6.7 million visitors, an increase of 8%. Net losses fell from $32 million (HK$291 million) to $6.92 [...]

More From Our Brands

Access exclusive content