×

Variety Hires Drew Miles to Lead Branded Content

Variety has named senior sales and marketing executive Drew Miles VP of global brand partnerships for Variety Content Studio.

In his new role, Miles will work out of Variety’s New York City office to lead the Variety Content Studio sales initiative, reporting to group publisher and CRO Michelle Sobrino-Stearns.

“We are thrilled to welcome Drew Miles to Variety,” said Sobrino-Stearns. “His vast experience in cross-platform selling and brand storytelling will help us accelerate substantial growth.”

In the past, Miles has been a senior sales and marketing executive for well-known brands such as Advertising Age/Creativity, Variety, PROMAX & BDA, the New York Times, Oprah.com/OWN, and the Huffington Post. He’s structured successful content partnerships with brands such as Starbucks, State Farm, P&G, HBO, CNBC, Universal Pictures, Verizon, Unilever, Microsoft, Absolut, Johnson & Johnson, Prudential, J.P. Morgan Chase, PepsiCo, Kraft, Hasbro, General Mills, and Cricket Wireless.

“I’m very passionate about collaborating with brands to connect with audiences on a deeper emotional level using the power of visual storytelling. Now I get to tap into the creative power and global scale of the Variety Content Studio and PMC to deliver world class and compelling narratives for brands who want to reach a loyal and influential audience of both entertainment business leaders and enthusiasts,” said Miles. “I’m excited to be back home at Variety to build on the current success of the content studio.”

He joins Variety from Upworthy, where he specialized in brand storytelling.

Miles served as a mentor for over 15 years at Mindful Harlem in New York, where he is still an active board member. He earned a graduate degree in entertainment studies from USC’s Annenberg School of Communications, as well as an undergraduate degree from Northwestern University.

Popular on Variety

More Biz

  • WWE NXT

    WWE's 'NXT' Moves to USA Network as Wrestling Competition Heats Up

    WWE has struck a deal to move its “NXT” franchise focusing on rising stars to USA Network starting next month. “NXT” will shift to USA from the WWE Network subscription streaming service as of Sept. 18. The deal comes as USA is about to lose WWE’s “SmackDown” showcase to Fox starting in October. USA is [...]

  • Shazam

    Apple Music Launches 'Shazam Discovery' Chart, Focused on New Artists

    Apple Music today launched the “Shazam Discovery Top 50,” a weekly, global ranking of 50 artists that it describes as “on the move and trending” — in other words, new and emerging artists. While the company wouldn’t say much specifically about how the chart is tabulated, it uses “Shazam’s proprietary algorithms [to offer] a unique predictive view [...]

  • The Chainsmokers Production Company

    Chainsmokers’ Catalog Acquired by Fast-Growing Hipgnosis Songs

    The Chainsmokers’ writer and publishing rights have been acquired by the fast-growing Hipgnosis Songs and its investment adviser, The Family (Music) Limited, for an undisclosed amount, the company announced today. The company has acquired 100% of the Chainsmokers’ interest in 32 of the duo’s songs, including ASCAP (American Society of Composers, Authors and Publishers) income in [...]

  • Hollywood Recession Business Placeholder

    How an Economic Downturn Could Ravage Hollywood

    Trade-war fears, stock market volatility and, most recently, bond market signals that point to a pending recession are rattling investors, igniting concerns that another devastating downturn may be just around the corner. As those worries reverberate all the way from Wall Street to Hollywood, the entertainment industry is in for an unsettling reminder of the [...]

  • RuPaul Charles - Outstanding Reality -

    RuPaul Charles to Receive Variety's Vanguard Award at Mipcom

    “RuPaul’s Drag Race” leader RuPaul Charles has been tapped to receive the Variety Vanguard Award at the Mipcom international TV sales conference, set for Oct. 14-17 in Cannes. The award recognizes television industry leaders who have made a significant contribution to the global business of entertainment. Charles has hosted and executive produced the VH1 franchise “RuPaul’s Drag [...]

  • iQIYI headquarters building in Beijing

    Chinese Streamer iQIYI Squeezed by Changing Content Context

    Chinese video streaming giant iQIYI saw its losses deepen, in the April to June second quarter of its financial year. The company grew subscriptions, but was hit by rising content costs and lower advertising revenue Its parent company, Chinese search leader, Baidu saw its year on year profits drop, though it recovered from loss in [...]

More From Our Brands

Access exclusive content