×
You will be redirected back to your article in seconds

How Hollywood, Award Shows Helped Expand Time’s Up Into a Worldwide Cause

In the weeks since a letter published Jan. 1 in the New York Times announced the inception of Time’s Up and the subsequent blackout at the Golden Globes, the landscape of not just the film industry, but the country as a whole has changed irrecoverably. However, while awards show season — amplified by the platform of the red carpet — has provided a powerful backdrop to Time’s Up, don’t expect the curtain to come down on the movement with the close of the Academy Awards on March 4.

“Time’s Up is not an awards show awareness campaign; we are an action campaign,” says a representative, who spoke on the condition of anonymity. “Most of the work we do is done behind closed doors.” That work “spans the entertainment industry in every way — corporate/HR policy, representation in storytelling, creating more opportunity for women of color across the board, creating more awareness of the many jobs available behind the camera, a call for more representation at companies at the highest level and much more.”

While signatories of the Jan.1 letter included more than 300 leading women in Hollywood, the campaign aims to help women across all industries. “Outside of our industry, we’ve received interest from almost every industry imaginable to create their own versions of TIme’s Up and we are actively working to figure out the best way to move that forward,” says the rep.

Time’s Up has drawn not just national, but global attention, with the Globes blackout extended across the pond to the BAFTAs on Feb. 18. “Inspired by the Time’s Up movement in the U.S., we are working to continue the incredible movement this side of the Atlantic,” wrote a “collective of U.K.-based female film and television industry leaders” in a letter calling on attendees to participate.

“We’ve received interest from many other countries, from the U.K. to Kenya and South Korea,” says the rep. “The interest shows us just how necessary the work is and we are excited and encouraged by the potential for change.”

Men will form part of the bedrock of that change. They are “a very important part of the work we’re doing and you can expect to see them brought into the conversation as we move our actions forward. Already, we have had a Times Up Men meeting and expect more to follow. You can expect to hear more about the fruits of our labor in the coming months.”

Jan. 1
Time’s Up is announced in the New York Times alongside a letter from 300 executives, actresses and creatives in response to the farmworker women’s letter to Hollywood.

Jan. 4
America Ferrera and National Farmworker Women’s Alliance president Monica Ramirez appear on NBC’s “Today” show to discuss the coalition’s action plan.

Jan. 7
Men and women, eight of whom brought activists as their date, wear black and Time’s Up pins to the Golden Globes. While presenting the director award alongside Ron Howard, Natalie Portman called out the “all-male” nominees, while Cecil B. De Mille award winner Oprah Winfrey brought the house down with a rousing and inspiring nine-minute speech saluting Time’s Up.

Jan. 9
Greta Gerwig tells the New York Times she regrets working with Woody Allen and will not work for him again. Mira Sorvino, who won an Oscar for Allen’s 1995 film “Mighty Aphrodite,” writes an open letter apologizing to Dylan Farrow.

Jan. 13
Mark Wahlberg announces plans to donate the $1.5 million salary he earned reshooting scenes from “All the Money in the World” to the Time’s Up Legal Defense Fund in co-star Michelle Williams’ name.

Jan. 17
Ellen Pompeo, “TV’s $20 million woman,” divulges details of her behind-the-scenes fight to get paid what she deserved in order to “to set an example for others as we women in Hollywood seize a new moment of empowerment and opportunity.”

Jan. 20
At women’s marches across the country, women speak out in support of Time’s Up including Scarlett Johansson and Eva Longoria in Los Angeles and Jane Fonda at Sundance.

Jan. 21
Ashley Judd shares her experiences of sexual abuse and inequality at the Univision Communications Behind the Camera: Where Diversity Begins panel at the Sundance Film Festival.

Jan. 25
Casey Affleck withdraws from presenting the lead actress award at the Oscars.

Jan. 30
Hundreds of Democrats wear black and Time’s Up pins at the State of the Union.

Jan. 28
Grammy Award attendees wear Time’s Up pins and white roses as a symbol of “hope, peace, sympathy and resistance.” “We come in peace but we mean business,” says Janelle Monae in a rousing tribute to Time’s Up while introducing Kesha’s powerhouse performance of “Praying.”

Feb. 5
Female music executives from Universal, Warner and Sony issue a letter remonstrating with the Recording Academy leadership following Grammy president Neil Portnow’s claim that women need to “step up.”
TIme’s Up campaign member Tina Tchen reveals the campaign had raised $20 million for its legal defense fund and received 1,000 requests for help during a Time’s Up panel at the 2018 Makers Conference. As of Feb. 16, the fund had topped 21 million. “Our overall goal is $100 million so while we have made great progress, we still have a ways to go,” says the Time’s Up spokesperson. “We encourage everyone to support the fund.”

Feb. 6
Women in Film launches a group to help victims of sexual harassment.

Feb. 18
Attendees wear black and Time’s Up pins to the BAFTA Film Awards at Royal Albert Hall in London, hosted by a solo woman, Joanna Lumley, for the first time in over two decades.

More Biz

  • Bob Bakish Variety Cover Story

    Inside Bob Bakish's Aggressive Turnaround Plan for Viacom

    Bob Bakish was days into his job as CEO of Viacom in late 2016 when he began convening meetings with senior executives to execute a triage effort to save the once-mighty media giant. Paramount Pictures had just posted a $445 million annual loss. Viacom’s cable networks were in danger of being dropped by major distributors [...]

  • Craig Hunegs WB

    Craig Hunegs to Exit Warner Bros. TV Group and Digital Networks (EXCLUSIVE)

    After nearly 25 years in the Warner Bros. family, Craig Hunegs is exiting his post as head of business for Warner Bros. TV Group and president of the studio’s digital networks wing. Hunegs said he has been discussing his exit with Warner Bros. chairman-CEO Kevin Tsujihara for the past several months. At a time of [...]

  • 'Walking Dead' Profits Dispute Heading to

    'Walking Dead' Profits Dispute Heading to Trial

    The long-running legal battle between Frank Darabont and AMC over profits from “The Walking Dead” will run a bit longer, as a judge ruled Monday that the case must go to trial. Darabont and CAA sued the network back in 2013, arguing he was deprived of $280 million in profit participation because AMC did not [...]

  • Steven Wilson Ron Hofmann Hayley Antonian

    PR Vets Steven Wilson, Ron Hofmann, Hayley Antonian Leave BWR to Form New Agency

    BWR’s Steven Wilson, Ron Hofmann, and Hayley Antonian have announced the formation of a new communications company, Scenario, headquartered in Los Angeles and New York. Together, Wilson, Hofmann, and Antonian will serve as co-presidents while providing integrated communication strategies for clients across the entertainment, lifestyle, and technology industries. Entrepreneur and business strategist Brian Lee will work alongside [...]

  • NEW YORK, NY - SEPTEMBER 06:

    Endeavor Promotes Mark Shapiro to President

    After four years overseeing content operations at IMG, Mark Shapiro has been promoted to president of Endeavor. Shapiro’s elevation to the newly created post comes as Endeavor has expanded dramatically during the past few years, starting with its acquisition of IMG in 2014. Endeavor is now the parent company of WME, IMG, UFC and other [...]

  • Rhapsody, Sony Music to Launch Spotify

    Rhapsody, Sony Music to Launch Spotify Competitor in Japan

    Rhapsody and Sony Music Entertainment today announced a partnership to launch what they describe as the first on-demand, high-resolution streaming music service in Japan. Rhapsody International is providing its “Powered by Napster” platform including a set of systems, tools and APIs to allow SMEJ to quickly launch and bring its on-demand service to market. The service, [...]

  • China's Alibaba to Take Majority Control

    Alibaba to Take Majority Control of Alibaba Pictures

    Chinese e-commerce giant Alibaba is to take majority control of its films unit Alibaba Pictures. The $160 million (HK$1.25 billion) deal was announced Monday. The companies said that Alibaba would increase its stake in Hong Kong- and Singapore-listed Alibaba Pictures through a share subscription. It will lift the parent company’s stake from 49% to 51%, [...]

More From Our Brands

Access exclusive content