×

Theda Sandiford Promoted to Senior VP at Universal Music Group

Theda Sandiford has been promoted to Senior Vice President of International Commerce & Digital Marketing at Universal Music Group’s Republic Records, Island Records and Def Jam Recordings, it was announced today.

In her new role, Sandiford will lead global consumer marketing and commercial strategies to expand the opportunities for artists signed with Republic, Island and Def Jam. She will remain based in New York and report to Michael Alexander, Executive Vice President of International Marketing at Republic, Island and Def Jam.

In making the announcement, Alexander said, “The Republic, Island and Def Jam International team prides itself on always adapting to the ever-changing landscape of the business and how we break artists globally. Theda is a pioneer in the digital marketplace and constantly innovating and identifying new ways to break artists. I’m thrilled to welcome her to the team.”

“This is a very exciting time in the music industry,” Sandiford said. “With streaming there are fewer barriers to reach territories and cultures around the world, enabling us to introduce artists to new audiences like never before. Republic, Island and Def Jam take a global view of this immense opportunity and I’m thrilled to help their artists engage with fans in new ways that lead to even greater levels of success.”

Sandiford previously served as Vice President of Commercial Partnerships, Streaming at Universal Music Group. She first started at the company in 1999 as a Single Sales Director before moving into New Media department at the Island Def Jam Group. Sandiford joined Rush Communications in 2005 to launch Def Jam mobile phone content service and ran her own consultancy for eight years. Sandiford re-joined Universal Music in 2012 as Vice President of Digital Marketing at Republic Records and starting in 2014 served as Vice President of Commerce at Republic and Island.

More Music

  • Chuck D of Public EnemyGods of

    Public Enemy's Chuck D To Receive 2019 Woody Guthrie Prize

    Chuck D, founder and frontman of the legendary hip-hop group Public Enemy, will receive the 2019 Woody Guthrie Prize. The hip-hop icon, author and social activist will be honored for his career-long dedication to shining light on social issues, specifically Black issues, through his music and writing. Named for American folk singer Woody Guthrie, the [...]

  • Nick Lachey Mansion

    Nick and Vanessa Lachey Seek Off-Market Sale of Valley-View Mansion

    An eagle-eyed informant snitched that a secluded mansion in the affluent Los Angeles, Calif., suburb of Encino, owned by Nick Lachey and Vanessa (Minnillo) Lachey, has been floated for sale as an off-market listing with Craig Knizek at The Agency with a $7 million asking price. The 98 Degrees singer, host of Nickelodeon’s soon-to-premiere reality [...]

  • Music engineer Ed Cherney is inducted

    Ed Cherney, Grammy-Winning Engineer for Bonnie Raitt and Eric Clapton, Dies at 69

    Ed Cherney, a Grammy- and Emmy-winning producer and engineer who worked with Bonnie Raitt, Eric Clapton, the Rolling Stones, Jackson Browne, Elton John, Etta James, Willie Nelson and many more, died in Los Angeles on October 22 following a battle with cancer. He was 69. Cherney, who worked out of the iconic Village recording studios [...]

  • Lil Nas XCMA Fest, Nashville, USA

    Lil Nas X's 'Old Town Road' Featuring Billy Ray Cyrus Is Certified Diamond

    The Recording Industry Association of America (RIAA) declared on Tuesday that Lil Nas X’s hit “Old Town Road” featuring Billy Ray Cyrus is diamond certified. Not only is “Old Town Road” the first song of 2019 to gain the recognition, it is the first in the RIAA’s history to meet the minimum requirement of 10,000,000 [...]

  • Selena Gomez Releases New Single, Leaves

    Selena Gomez Lets the World In on a Rough Romance With 'Lose You to Love Me' (Watch)

    Ever since she released “The Heart Wants What It Wants,” which served as a half-humbled, half-defiant apologia about her relationship with Justin Bieber, Selena Gomez has managed to otherwise successfully avoid the subject, at least in song, of the troubled coupling that fascinated so much of the world. Five years later, she’s returned to the [...]

More From Our Brands

Access exclusive content