×

Sony Music Announces SamePlate, Joint-Venture Label With Jonathan Master

Sony Music Entertainment has entered into a strategic partnership with former Empire A&R and marketing executive Jonathan Master, who has worked with Logic, D.R.A.M., G-Eazy, Cam’Ron and Grammy-nominated producer !llmind, the company announced today. Together, Sony Music and Master are launching SamePlate, a new joint-venture label focused on “cultivating emerging, dynamic music talent using cutting-edge approaches to artist development and services,” according to the announcement.

Master will head the New York-based imprint and oversee a dedicated staff that includes Alex Ciccimarro, who will serve as VP of Operations. Ciccimarro previously held digital marketing roles for Republic Records and Atlantic Records, and has worked on releases from Cardi B and Gucci Mane, and the soundtrack to “Hamilton: The Broadway Musical,” among others. SamePlate’s distribution is handled by The Orchard, though RCA will have an option to JV with SamePlate on select artists.

At launch, SamePlate’s roster includes Ro Ransom, YGTUT, TOBi, Eza, Shari Marie, ROMderful and Ducko McFli. Its first release, “Floetry,” from Ro Ransom, is out now.

“We are thrilled to be partnering with all the great people at Sony Music on this new label,” said Master. “SamePlate’s mission is to work in true partnership with artists to help them nurture their brands, not just chase records. Artists need to be competitive and relevant all the time, not just in traditional release cycles, and we are committed to helping them share their stories with fans every day, through any medium, including music, videos, and social content.”

Said Peter Edge, Chairman & CEO, RCA Records, “Jonathan Master is a forward-thinking entrepreneur, talent developer and marketer with a strong vision for building artist careers. I look forward to SamePlate making exciting new contributions to music culture, and creating opportunities for collaboration with RCA.”

Said Brad Navin, CEO, The Orchard, “The Orchard is excited to serve as the global distribution solution for SamePlate. We share Jonathan Master’s passion for providing the best possible value and service to artists, and we are eager to collaborate with him and his talented team to help grow the reach and awareness of SamePlate artists around the world.”

In addition to his four years with Empire, Master has run his own independent marketing, artist management, events and content creation company under the SamePlate name. He also manages !llmind and has previously worked for the Viper and SRC labels.

More Music

  • J. Cole

    Apple Music Launches 'Rap Life' Playlist

    Apple Music announced the launch of “Rap Life,” a new global playlist focusing on contemporary rap artists and culture. It replaces the former “The A-List: Hip-Hop” playlist. Said Ebro Darden, Apple Music’s Global Editorial Head of Hip-Hop and R&B: “We flipped it to dig deeper into into the lifestyle [and to] keep pushing the culture [...]

  • New York City NYC Placeholder

    CityFM Podcast Takes a Deep Look at New York’s Music Scene (Listen)

    First among the many projects listed at the beginning of New York Music Month in June was a WNYE radio show and podcast called CityFM that promised to “explore the city’s music culture, emerging artists and trends, and upcoming events told through the lens of what’s happening around the city in Summer 2019.” And while [...]

  • Black Ball

    President Trump Speaks in Support of A$AP Rocky (Watch)

    In one of the more surreal moments from a presidency filled with few not-surreal moments, President Trump spoke out today in support of rapper A$AP Rocky, who has been jailed in Sweden for more than two weeks after an altercation with fans he said were harassing him. “A$AP Rocky is a situation in Sweden, a [...]

  • David Crosby and Cameron Crowe'David Crosby:

    Cameron Crowe Picks Five Favorite Underrated David Crosby Tracks

    “Music is love,” as David Crosby once sang, and nothing breeds deeper love than a sense that something is overlooked. So that’s why Variety asked Cameron Crowe to dig deep into the Crosby canon and pick not just a triad but five favorites from among the CSN singer’s most underrated tracks. Crowe, of course, has [...]

  • Live Nation Logo. (PRNewsFoto/Live Nation)

    Live Nation Confirms Placing Tickets Directly on Secondary Market at Artists’ Request

    Representatives for Live Nation, the world’s largest live-entertainment company and owner of Ticketmaster, confirmed that it bypassed conventional channels and directly placed thousands of concert tickets on the secondary market upon artists’ request, in an article published in Billboard. In a statement shared with Variety, the company acknowledged that it has facilitated the transfer of [...]

  • The Lion King The Gift

    Album Review: Beyoncé’s 'The Lion King: The Gift'

    Before touching down on what Beyoncé has called her “love letter to Africa,” it’s important to see what may have brought her to the mother of mankind, with its wide vistas and sonic planes, for “The Gift” in the first place — beyond, of course, voicing Nala in the film and whatever international marketing tie-ins [...]

More From Our Brands

Access exclusive content